Question Of The Day: Is White Your Favorite Car Color?

Jason R. Sakurai
by Jason R. Sakurai

White is the most popular car color, according to Axalta, covering 38 percent of all automobiles purchased worldwide.

In a story we posted on December 14th, 81 percent of vehicles are said to be white, black, gray, or silver, according to Axalta’s 68th Global Automotive Color Popularity Report. Maybe you choose certain car colors because of what it says about you and your personality. For example, does the color you selected get you noticed, or are you more of a private person, and muted colors allow you to blend in with the crowd and move about without drawing attention?

Does white signify you’re a perfectionist, or that you have an obsession for cleanliness? White is a choice of someone that seeks attention and being noticed, an extroverted, outgoing personality that doesn’t mind being in groups or social situations.

White is also associated with modern or futuristic devices, and it could indicate a love of technology. The use of white by Apple is a prime example, with their showrooms and devices in white.

Black signifies pride in appearance, and if you’ve owned a black car and maintained it yourself, you know why. Black cars convey a strong desire to be respected and to gain social status. Limousines are usually black, not only for the status they impart, but at the same time to suggest that the owner may be somewhat reserved, more private, and even an introvert.

Gray, according to Axalta, is the new silver. A darker color, the focus is less on safety and visibility. The motivation here is to be more modern and stylish, without drawing attention to yourself. Gray is a less common and conventional color than silver, which may suggest a desire for individuality.

You may choose a color that’s bright and unconventional. Does this mean you have a desire to express your individuality? Are you’re open-minded, and creative in some form with a need to express that creativity? What’s your favorite car color, and why?

[Images: © 2021 J. Sakurai/TTAC]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Jeff S Jeff S on Jan 13, 2021

    I like that Mazda red too. My wife had a 2000 Fore Taurus in Toreador Red which is a similar red, the only red vehicle we have and we both really liked the color and the car.

  • Mike1041 Mike1041 on Feb 14, 2021

    That 2010’Corolla in my driveway was supposed to be a white Camry. Wife came along. Bad idea. That 2019 White HRV in the driveway was supposed to be a 2019 Red CRT. Wife came along. Bad idea. Do you see a trend here? Took me nine long years to get a tiny white vehicle. I don’t expect ever to get the size I need. 250lbs is not a Corrola or HRT sized car.

  • Rna65689660 For such a flat surface, why not get smoke tint, Rtint or Rvynil. Starts at $8. I used to use a company called Lamin-x, but I think they are gone. Has held up great.
  • Cprescott A cheaper golf cart will not make me more inclined to screw up my life. I can go 500 plus miles on a tank of gas with my 2016 ICE car that is paid off. I get two weeks out of a tank that takes from start to finish less than 10 minutes to refill. At no point with golf cart technology as we know it can they match what my ICE vehicle can do. Hell no. Absolutely never.
  • Cprescott People do silly things to their cars.
  • Jeff This is a step in the right direction with the Murano gaining a 9 speed automatic. Nissan could go a little further and offer a compact pickup and offer hybrids. VoGhost--Nissan has  laid out a new plan to electrify 16 of the 30 vehicles it produces by 2026, with the rest using internal combustion instead. For those of us in North America, the company says it plans to release seven new vehicles in the US and Canada, although it’s not clear how many of those will be some type of EV.Nissan says the US is getting “e-POWER and plug-in hybrid models” — each of those uses a mix of electricity and fuel for power. At the moment, the only all-electric EVs Nissan is producing are the  Ariya SUV and the  perhaps endangered (or  maybe not) Leaf.In 2021, Nissan said it would  make 23 electrified vehicles by 2030, and that 15 of those would be fully electric, rather than some form of hybrid vehicle. It’s hard to say if any of this is a step forward from that plan, because yes, 16 is bigger than 15, but Nissan doesn’t explicitly say how many of those 16 are all-battery, or indeed if any of them are.  https://www.theverge.com/2024/3/25/24111963/nissan-ev-plan-2026-solid-state-batteries
  • Jkross22 Sure, but it depends on the price. All EVs cost too much and I'm talking about all costs. Depreciation, lack of public/available/reliable charging, concerns about repairability (H/K). Look at the battering the Mercedes and Ford EV's are taking on depreciation. As another site mentioned in the last few days, cars aren't supposed to depreciate by 40-50% in a year or 2.
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