Infotainment Trends Upwards, Along With Distracted Driving?
Published: January 8th, 2021
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The automotive infotainment operating system (OS) market is projected to grow by $247.84 million during 2021-2025, progressing at a compound annual growth rate (CAGR).
Automotive infotainment OS’s act as both a differentiator and cost savings, as demand has grown for automotive infotainment in entry-level and mid-segment vehicles. Niche players are driving automotive infotainment OS market growth. Among the companies noted are Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., Baidu Inc., BlackBerry Ltd., BMW AG, Green Hills Software LLC, Microsoft Corp., The Linux Foundation, and Wind River Systems Inc. Development of multi-display infotainment systems, and open-source and proprietary OS competition is creating demand in the market.As noted on Business Wire, ResearchAndMarkets.com’s Global Automotive Infotainment OS Market 2021-2025 report on the automotive infotainment OS market provides market analysis, trends, growth drivers, challenges, and vendor identification. The report looks at the current global market scenario, trends and drivers, and the market environment.A detailed picture from multiple sources includes an analysis of market sizing, market forecast, and the industry. The study was conducted using a combination of primary and secondary information, and input from industry participants. The report delves into profit, pricing, competition, and promotions. It presents various facets by identifying industry influencers. The data presented is a result of extensive qualitative and quantitative research to accurately forecast growth.Market segmentation by product is an interesting comparison between QNX, Linux, Microsoft Windows, and other systems, in terms of the current size and 2020-2025 forecast, and what the opportunities are by product.Another fascinating aspect of this report is geographic segmentation and comparison, and how the European, North American, Asia Pacific, Middle East – African, and South American markets differ.Which are the leading countries, and are there growth opportunities by geography? Maybe more importantly, is there a center stack or dashboard capable of containing any of these systems and their resultant displays? Are we going to need fully autonomous vehicles so that drivers won’t be distracted from the infotainment system?[Images: FCA, Geely]
With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.
More by Jason R. Sakurai
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As soon as autonomous cars get sorted out, cars will become subscriptions, and you'll get a lower subscription rate if you agree to let the car bombard you with non skippable ads. It's funny, as a Uber driver, I am not allowed to sell advertising space on my car, but as soon as Uber owns the autonomous cars, that's exactly what they will do.
I don't mind infotainment I'm not going to use anyway. When it breaks - and it will - it'll stay broken. That's if the basic functional car controls are separate. If they're integrated, a lot of cars are going to be junked or sold at low prices. We haven't seen yet the dollar bite to repair some of these systems. I'm guessing somebody will make big money with work-arounds to allow the cars to be used for basic transportation after their expensive interfaces die or get too buggy to be reliable.