Ford Bronco Production Delay Update: May 3 is Target Date

Tim Healey
by Tim Healey

Late last year we reported that thanks to the coronavirus and its impact on suppliers, Ford Bronco production would be delayed, saying “customers will receive a delivery window in May 2021. First customer deliveries will now begin in summer 2021 instead of spring 2021.”

A new report from a forum has given us a bit more in the way of specifics. A production start date of May 3 is the new target, with the factory beginning to formally recognize orders from dealers beginning on January 19th.

From there, it will take about six to eight weeks for Broncos to start hitting the road. That means that right around the Fourth of July, you could be experiencing open-air freedom on your way to the beach in a Bronco.

Covid could always cause further delays. So could other factors. But if nothing changes, the Bronco will finally be on the road this summer.

[Image: Ford]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • ToolGuy ToolGuy on Jan 06, 2021

    May 3 - are they serious? As we all know, May 3 1944 was the end of Meat Rationing. Choosing May 3 as Bronco SOP is incredibly insensitive to vegans.

    • See 2 previous
    • ToolGuy ToolGuy on Jan 08, 2021

      @Lou_BC Well, when the IRS ships the stimulus check to the wrong account, you find your animal protein where you can...

  • Jimmyy Jimmyy on Jan 06, 2021

    Not avaialble to mid 2021? That is funny. There is a brand new white 2021 Bronco in Newport Beach, CA with temp plates on it, so it must be in the hands of a private owner. It is white. What is the story here?

    • See 1 previous
    • FreedMike FreedMike on Jan 06, 2021

      @Acd Bingo. The Bronco Sport is in production now.

  • Jeff S Jeff S on Jan 06, 2021

    I am routing for Ford but with their recent quality issues along with GM and FCA I would not buy any of them. Probably buy a Toyota or Honda next time.

    • Lorenzo Lorenzo on Jan 06, 2021

      Bad news, Jeff. Toyota and Honda have similar quality issues. They just have a past reputation to fall back on - and better public relations departments.

  • Jeff S Jeff S on Jan 06, 2021

    @Lorenzo all the manufacturers have quality issues but if you plan on keeping a vehicle for over 5 years then Toyota and Honda are the best choices. I have for the most part had GMs and Fords and still have 1 GM and 1 Ford along with a 2013 Honda CRV which has had trouble free service for the past 7 years. Since I keep my vehicles at least 10 years with one over 20 years I would rather pay a little more for a product that is not going to fall apart in a few years. Water pumps inside engines with timing chains or timing belts and air conditioning evaporator cores inside dashboards are not things I want in a vehicle. So far Toyota, Honda, and Mazda have not done those things but it is possible they eventually will. I value my money and a vehicle is too expensive an item to be as disposable as a disposable razor. 30k and above for new vehicles I am going to be more picky than I will if I bought a used vehicle for much less. Much rather save my money for retirement than buy or lease a new vehicle every few years and yes I realize manufacturers I not interested in my business because I don't buy or lease a new vehicle every few years but then its my money and I have a right to spend it on what I want. The only way a manufacturer will improve is if buyers stop buying a poorly made product. Ford in recent years has been taking too many shortcuts on quality.

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