By on December 2, 2020

Ford Super Duty sales increased by 7.5 percent in November, while the F-series sold 713,325 trucks, 195,000 more than Chevrolet and GMC combined to capture the title of America’s best-selling pickup for the 44th straight year.

Meanwhile, the Ford Transit, America’s best-selling van, sold 9,917 units, 13.9 percent over last year, and a 70-percent increase in commercial sales for the month. Outselling its nearest competitor by 41 percent, Ford now holds a 31-percent share of the full-size van market.

Recording its first Bronco Sport sales at the end of the month, Ford’s Explorer also gained 21.9 percent on sales of 18,848 SUVs.

Shelby GT350 and GT500 sales increased 33 percent, with Mustang sales overall totaling 4,119 cars this month. Mustang’s retail share increased 1.4 percent to 32 percent of the segment.

This came at a time when total industry sales for November declined by 15 percent on sales of 1.24 million vehicles. According to Ford, the industry was down 12 percent, while fleet sales were off 25 percent. Attributing the loss to one less weekend in November this year than last, the automaker also cited renewed stay-at-home orders with the rise in COVID-19 cases.

Mark La Neve, Ford vice-president, U.S. Marketing, Sales and Service said, “F-150 inventory continued to tighten as we moved through our Q4 changeover to the all-new F-150. This was a result of coronavirus-related production stoppages in Q2 and a strong sell-down of the current model F-150. Dealers are really looking forward to the 2021 F-150, which is now in transit, as well as Bronco Sport and the all-new Mustang Mach-E.”

Granted, a surge in sales often accompanies the introduction of a new F-150, and the arrival of the Bronco Sport should bring a lot of potential buyers to Ford showrooms, but the Mustang Mach-E? Let’s not get too excited about a nameplate extension that should never have been.

La Neve should have reserved some of that enthusiasm and instead heaped praise on the Transit, who is eating Mercedes-Benz’s Sprinter’s lunch. A local Mercedes-Benz dealer said that shortages in early 2021 will likely continue, which would only increase Ford’s leadership position in full-size vans.

What remains to be seen is if the Ram ProMaster can also inch its way past Mercedes in the commercial and retail categories.

[Images: © 2020 J. Sakurai/TTAC]

Get the latest TTAC e-Newsletter!

56 Comments on “Winner, Winner, Chicken Dinner – November Ford Sales Are Up...”


  • avatar
    Lorenzo

    What about the Taurus, the Fusion, the Focus, and the Fiesta? What the “F” has happened to the car lineup?

  • avatar
    ToolGuy

    “Ford Super Duty sales increased by 7.5 percent in November, while the F-series sold 713,325 trucks, 195,000 more than Chevrolet and GMC combined to capture the title of America’s best-selling pickup for the 44th straight year.”

    This is a rather bizarre paragraph.
    – Super Duty was up 7.5% for November 2020 vs. November 2019
    – F-Series in total (including Super Duty) was *down* 27.2% for the same time period [with good reason]
    – Ford Motor Company in total was *down* 20.9%

    https://tinyurl.com/y3ufabsn

    Hold up on that chicken order – we might want Spam instead.

    If Ford sold 713,325 trucks in November alone, the new marketing person is going to have a very easy job. :-)

    [Where did Ford get GM’s November year-to-date sales figures? GM is still on quarterly reporting?]

  • avatar
    ajla

    The Mach-E will be an interesting one to watch. While I think there is no chance it moves at Tesla volume levels I do wonder where it will end up.

    • 0 avatar
      EBFlex

      Yes no chance because it’s production limited to 50K units.

      • 0 avatar
        iNeon

        Chrysler found a way to build and sell 4 times as many PT Cruisers as they’d originally planned. PT was planned as a 30k/yr product.

        Ford will find a way if there is a demand.

        • 0 avatar
          EBFlex

          That is not analogous in the least. A lot of the PT Cruiser was off the shelf parts.

          The Mockery is completely unique and is limited mainly by battery manufacturing (hence why Ford wants to bring in house).

          Ford wants to see if there is any interest in their non-Mustang SUV before they scale up for larger production.

          • 0 avatar
            iNeon

            You think the motors, controllers, cabling, junction boxes, seats, airbags, suspensions, brakes, displays, controls– and even some of the trims– are not going to be off-the-shelf for the Mach-E?

            You’re stupid.

          • 0 avatar
            EBFlex

            “You think the motors, controllers, cabling, junction boxes, seats, airbags, suspensions, brakes, displays, controls– and even some of the trims– are not going to be off-the-shelf for the Mach-E?

            You’re stupid.”

            Wow the ignorance is astounding. Have a better day

          • 0 avatar
            C5 is Alive

            “The Mockery is completely unique…”

            Dude, “Mock-E” is right there for the taking.

      • 0 avatar
        FreedMike

        Smart move to limit production, given the fact that Ford has had product launch issues.

    • 0 avatar
      28-Cars-Later

      I don’t think it will sell all of them and end up being brushed under the rug or “it didn’t happen” as the ELR was. People who really want this will shop [the cult of] Tesla and the Tesla people will look down their noses at buyers of other marques.

      • 0 avatar
        FreedMike

        Well, the ELR bombed because the price was a total joke.

        I think the Mach-E will be a moderate hit. I’ll bet you a beer they sell all 50,000 of them, or something close to it.

        • 0 avatar
          EBFlex

          I agree they will sell every one. But I also believe sales will remain around the 50K mark.

          As much as I’m sure the quality will be abysmal and how I hate how they are destroying the Mustang name, if I were forced to by an EV it would be the Mockery. The only thing worse than Ford quality is the quality of a Tesla and both GM and FCA don’t have mainstream EVs. Or if they do they are so bland they don’t even register on my radar.

  • avatar
    Scoutdude

    That is the Transit alone that accounts for 31% of the full size van sales. When the E-series is added in Ford has ~50% market share in the Full size van market.

    2020 sales through 3rd quarter had Promaster in 3rd place, right in front of the Sprinter, followed by the E-Series, GMC and in last place Nissan.

  • avatar
    EBFlex

    Wow…what an incredibly biased article. Is this MSNBCTTAC?

    Let’s look at this from a more realistic point of view. Here are the facts:

    Ford was DOWN almost 21% for the month of November and DOWN almost 17% for the year. But let’s break that down further:

    -Ford cars are DOWN 39.1% for the month and 45.1% for the year (not surprising)
    -Ford SUVs are DOWN 16.4% for the month and 12.5% for the year.
    -Ford trucks are DOWN 20.9% for the month and 11.4% for the year.

    Looking at the individual models and it’s clear Ford’s monthly and yearly sales are a bloodbath. The ONLY vehicles to post gains for the month of November is the (garbage) Explorer (supply limited last year due to the botched rollout), the Transit van (up 19.9% for the month but DOWN 18.6% for the year), and heavy trucks (up 32.1% for the month but DOWN 44.2% for the year.

    For the year, Ford had 4 models that are up over last year. The (garbage) Explorer (up 18.5%…most likely due to the riots), the Ranger (up 21.6%), the Lincoln MKEscape (up 2.1%), and the (garbage) MKExplorer (up 261%).

    Nothing regarding Ford sales indicate they are “up”. This article needs to be rewritten using facts…

    https://media.ford.com/content/fordmedia/fna/us/en/news/2020/12/02/november-2020-sales.html

    • 0 avatar

      EBFlex. I would much rather have read an article posted by YOU on TTAC. Who is this Jason person who is being allowed to spew propaganda on behalf of Ford? Why was this extremely misleading post not reviewed by an actual Editor at TTAC? Another former favorite website slowly crashing and burning. Shame.

      • 0 avatar
        ToolGuy

        @mjz, I am genuinely curious as to how this article evolved. In my imagination, Jason Sakurai the-new-guy and an-experienced-writer [but still-not-listed-on-the-masthead] wrote an accurate and balanced article which was then twisted by Tim Healey the-current-Managing-Editor and the-man-who-does-not-own-a-calendar and we ended up with the-completely-misleading-headline and the-bizarre-first-paragraph-which-mixes-month-to-date-actuals-with-year-to-date-competitor-estimates. But this is only speculation.

        Anyway, hang in there because the-website-improvements-are-coming-and-are-just-around-the-corner, just-as-soon-as-we-find-that-calendar, meanwhile let’s-abuse-the-remaining-commenters because THAT will help things.

        • 0 avatar
          EBFlex

          “I am genuinely curious as to how this article evolved. In my imagination, Jason Sakurai the-new-guy and an-experienced-writer [but still-not-listed-on-the-masthead] wrote an accurate and balanced article which was then twisted by Tim Healey”

          Could be. TTAC has (for a while) had a huge you-know-what for Ford. Blindly ignoring bad news while making massive productions over positive news. Or they just lie like this article above.

          Which begs the question….how much is TTAC being paid by Ford for this? Or are they playing super nice because they don’t want to Ford to act like a whining child and cut them off like they did TFL car/truck?

          • 0 avatar
            RHD

            The pro-Ford Motor Company conspiracy has been exposed!
            Whispered rumors reveal that TTAC is part of the secretive and all-powerful Illuminati, controlling consumer’s vehicle purchasing decisions through clever subliminal suggestion and diabolical electronic manipulation.

          • 0 avatar
            Lou_BC

            @EBFlex – Why don’t you post how GM and FCA sales have fared during the same time frame?

            3rd quarter 2020 versus 2019

            FCA overall sales down 10.2%
            Ford overall sales down 4.7%
            General Motors overall sales down 9.9%

            I should mail EBflex some aluminum foil or can I do that without him having to pay tariffs?

          • 0 avatar
            EBFlex

            “@EBFlex – Why don’t you post how GM and FCA sales have fared during the same time frame?”

            I see you have issues understanding what the article above is about. That’s ok, you’ve shown over and over again you have comprehension issues. Have a better day.

          • 0 avatar
            Lou_BC

            @ebflux – My point is that everyone’s sales are down overall. Did a Ford run over your cat? Try a therapist.

          • 0 avatar
            EBFlex

            “My point is that everyone’s sales are down overall. Did a Ford run over your cat? Try a therapist.”

            @Lou_MR…I don’t really care what your point was. Your point was not relevant to the conversation. This was a very misleading and false article written about FORD’S November sales. It wasn’t an article about the industry in general or GM and FCAs sales numbers. It was about Ford and I responded with data directly from Ford’s press release.

            How is this too difficult for you to understand?

          • 0 avatar
            Lou_BC

            @EBFlex – in your case, a broken clock in theory is correct twice a day. Your normal male bovine effluvium that floods these posts clouds anything you say that might actually make sense.

    • 0 avatar
      teddyc73

      Why did you feel the need to add (garbage) every time you mention the Explorer? And are you trying to be clever with your “Mk this” and “MK that”? Let me guess, you hate Fords so you needed to correct the writer of the article to paint a more somber picture of Ford? What a load of…well…garbage. Good lord.

      • 0 avatar
        EBFlex

        It’s called stating facts. Nothing I posted is anything other than hard facts. It’s not painting a “more somber” picture, it’s simply stating the truth. Funny that you are upset at the truth but this fake news article gets a free pass. By every measure, the Explorer and MKExplorer are complete garbage, hence why I call them that. They have been a quality disaster have contributed to Ford having warranty costs that are $2 BILLION dollars higher than GM.

        You don’t get to change facts because you don’t like them.

    • 0 avatar
      FreedMike

      Agreed, the writer appears to have cherrypicked some positive sales numbers, ignoring that Ford is down about 17% overall on a YTD basis. The writer was on target with the figures for the models that are up, but overall, it’s a bloodbath. I’d have gone with “Ford sales are a mixed bag,” or something like that, or maybe compared Ford’s YTD sales with its’ competitors for some context.

      But if you’re going to be balanced – which is what you’re criticizing the site for – I don’t think your “TTAC has a soft spot for Ford” argument holds much water. They covered the entire Explorer/Aviator launch fiasco in depth last year (I know, because I’m the one who took the pictures for the story). They’ve also ran several stories utterly trashing key Ford products, notably the Ecosport (I know, because I wrote one of those stories).

      But agreed fully – the article needed more balance and the headline is just plain wrong.

  • avatar
    Jeff S

    “Ford Super Duty sales increased by 7.5 percent in November, while the F-series sold 713,325 trucks, 195,000 more than Chevrolet and GMC combined to capture the title of America’s best-selling pickup for the 44th straight year.”

    Wow that is impressive 713,325 F series in November. If this is true Ford doesn’t need to make any other vehicle except the F series since according to this article the number of F series would amount to 8 million sales per year. 713,325 would be an impressive number for year to date sales. Could this be a mistake?

    • 0 avatar
      1500cc

      And while I don’t think anyone doubts that the F-Series will eventually capture the sales crown again come Dec 31, it doesn’t seem like great journalism to declare it now on Dec 3 in absolute terms without any kind of explanation.

      Also, it’d be nice when reporting truck sales, to break out the half ton versus the entire line-up. HDs are a completely separate platform, and so should be reported as such. So tell us the tally for the half tons, and then separately tell us the tally for the heavy duties. But that probably requires more than a simple copy & pasting of manufacturer press releases.

      • 0 avatar
        EBFlex

        Ford will never do that. Then they won’t be able to say they have the best selling (but completely non-existent) vehicle on the planet.

        • 0 avatar
          ToolGuy

          @EBFlex, I don’t think Ford Motor Company typically volunteers the breakout for just the F-150. I was surprised to see the press release break out the Nov-20 vs. Nov-19 percentages for F-150 and Super Duty. [They may regularly provide this information to outside analysts; I don’t follow it that closely.]

          https://tinyurl.com/y4b6mfeg

          Data:
          • F-Series (total) moved from 72,407 to 52,698, a drop of 27.2% [2nd page of the press release].
          • “While Super Duty sales were up 7.5 percent, F-150 sales were off 45.9 percent.” [1st page, “HIGHLIGHTS,” 2nd bullet]

          And now if we are allowed to do some algebra (still legal in some states)…
          [F-150 + Super Duty = F-Series; and we have to hit the correct percentage changes]

          I am reasonably certain that the numbers are as follows:
          • In November 2019 Ford sold ~47,078 F-150’s and ~25,329 Super Duty’s [F-150 roughly 2/3 of mix]
          • In November 2020 Ford sold ~25,469 F-150’s and ~27,229 Super Duty’s [Super Duty more than half of sales – *not* a typical month]

          (If my math is correct which it sometimes is.)

        • 0 avatar
          DenverMike

          EBFlex, It’s a goof argument. The Silverado is a series too, they just don’t call it one. Ford fullsize pickups are simply named different for each class, just as BMW has different names for each 3-series trim/model.

          That doesn’t mean “3-series” isn’t a single model as well or doesn’t exist (for some weird reason). Or that 3-series (stats) couldn’t be compared directly to the Audi A3, Camry or whatever.

          It just saves words, vs having to say: “The BMW 318, 325, 328, 330 and 335 vs the Audi A3…”

          Ram fullsize pickups are also a series, or multiple class in one.

          • 0 avatar
            EBFlex

            “EBFlex, It’s a goof argument. The Silverado is a series too, they just don’t call it one.”

            Not at all. Show me a parts list for a 2020 Ford F-Series. Show me the build and price for a 2020 Ford F-Series. Show me a maintenance schedule for a 2020 Ford F-Series.

            You can’t.

            But you can buy a 2020 Silverado, you can buy parts for a 2020 Silverado, etc.

            Its clearly is not the same thing.

          • 0 avatar
            DenverMike

            Thanks EB. Now you’re doubling down on goofy. You have to state a specific one for the love of god. It’s the same with the Silverado, Ram, etc.

            Obviously not all parts interchange between classes; half ton, 3/4, etc, regardless of brand.

            The F-150 and Super Duty do share much less (interchangeable) pieces, body and trim especially, between the two than the Silverado and Sierra lines or lineups/classes (independently), half tons to HDs.

            Ford just went to greater lengths to visually differentiate the two, though still the very same platform. There’s more differences between them than the Silverado vs. Sierra are (cosmetically) different.

            The GM twins have little more than a badge job between them (as their own brands).

            Still the F-150 and Super Duty are more alike than the current Ram 1500 (non Classic) vs. Ram 2500 HD and up, which are completely different platforms (by generation), yet Ram sales (figures) are also combined for all classes (and all generations).

            Maybe you should raise a stink about Rams numbers? But that’s you.

            You also have to get fairly specific when ordering parts for say a Mercedes S-class (or BMW 5-series, etc, etc,), unless they’re parts that no doubt interchange between models/trim within the lineup of cars.

            But why would you start the inquiry that vague?

      • 0 avatar
        DenverMike

        You don’t know what “platform” means. It has nothing to do with frame thickness, light or heavy duty bolt-on’s or emblems/names.

        The Tahoe (and similar) share the platform with the Silverado/Sierra.

  • avatar
    Pig_Iron

    Ford reminds me of Packard when they got fat and happy on government contracts, then suddenly the party was over. They’d better get ready, because they don’t have a ’32, ’49, ’55 T-bird, ’57 Flareside, ‘64.5 Stang, ’85 Taurus, etc. ready to wow the market. And the revenge of the station wagon is pretty played out.
    (¬_¬ )

  • avatar
    sgeffe

    Hopefully the Transits don’t show rust after a year in salt country like the Sprinters!

  • avatar
    CKNSLS Sierra SLT

    I am assuming the Transit Vans are selling due to Amazon’s inability to acquire as many vehicles as they need for their delivery service. I am wondering if you took them out of the equation what the sales would be.

  • avatar
    Lou_BC

    I’m puzzled by the layout of that Helwig F350. Why would one buy a F350 just to put a fold out tent on the cargo rack? I’d go with a slide in adventure camper. Is it supposed to be made to carry an ATV?

Read all comments

Recent Comments

  • DenverMike: Thankfully we have CAFE to kill small car choices for us. The targets are just too unrealistic, not...
  • tankinbeans: It occurs to me that since most kids have cell-phones, and car based TVs aren’t really a thing, I...
  • JMII: But at least you can avoid the large and huge now. I’m likely getting a Santa Cruz before the end of the...
  • 28-Cars-Later: Large and huge trucks are happening. The fact the “small trucks” footprint the full size...
  • PrincipalDan: Small trucks are happening. (Even if some people whine their not small enough.) I might take a serious...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber