By on November 12, 2020

Today’s Rare Ride hails from the last bit of the Fox-body Mustang era. And while there were only supposed to be a handful of these 7UPs ever made, the special edition ended up with a production figure in the low five digits.

Only one car is lemon, lime, Mustang, and forgotten. Let’s go.

The Fox-body Mustang was pretty old hat by 1990. At its debut for the 1979 model year, it was a replacement for the universally panned and Pinto-based Mustang II. Over the years the trim and looks of the Fox Mustang were updated to keep it relatively in line with the times, as the world exited the Malaise Era. The initial design lasted from 1979 to 1982, as a refresh occurred for model year 1983. The redesign didn’t do much for customers, and by the middle of the decade, the old pony was sliding big time in sales. That’s when Ford contemplated the front-drive Probe as Mustang’s replacement. At that point literally hundreds of thousands of Boomers mailed Ford angry letters and demanded they keep the Mustang in its rear-drive state.

Ford saw the error of its front-drive idea and bent to the will of the people. The Probe went on sale as a separate model. For 1987 the Fox Mustang was refreshed once more and leaned into the final iteration that carried it through to 1993. At that point, Ford had a new and modern (still Fox-based) Mustang ready, which aged very well over time.

That brings us to 7UP time, and the NCAA basketball finals. That year, 7UP wanted to have a contest and give away some cars. They selected a Mustang as the freebie of choice and commissioned some LX convertibles with a 7UP color scheme. The soft drink company wanted 30 cars, which they’d give away at half time during the NCAA finals. Sink a shot from center court, and you could win a Foxy 7UP Mustang.

But things didn’t go down quite as planned. For unknown reasons, 7UP pulled out of the contest idea at the eleventh hour. At the time, Ford had two 7UP specials completed and decided that tripling down was the best solution. 1990 just happened to be the 25th anniversary of the Mustang. Ford was not planning anything to commemorate the event, but all the sudden had two green and white themed Mustangs on hand. Boom! 25th Anniversary Commemorative 7UP Mashup Jubilee Edition, or something. While Ford called it an anniversary special edition, the public knew the truth and deemed it the 7UP.

Ford upped the production order of the newly-minted edition to 5,000 examples. All were LX trim convertibles with a 5.0-liter V8. And all were Deep Emerald Green and had white interiors (even half the dash was white), and a white convertible top. Other niceties included finned aluminum rims from the GT, and some standard equipment like air conditioning, cruise, premium sound, and cassette player.

Of the 5,000 planned, 4,103 were actually produced. 2,743 of those had an automatic, which meant 1,360 were accompanied by our friend Manuel Transmisen. That transmission means today’s Rare Ride is the rarest 7UP of all. With 106,000 miles and in spectacular condition, it’s available in Cincinnati for $12,900.

[Images: seller]

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39 Comments on “Rare Rides: The 1990 Ford Mustang 7UP Edition, Get You a Cold Pop...”

  • avatar

    Cool story, Corey, seriously although I doubt it truly adds much to the bottom line of this Mustang it does add a bit of a claim of uniqueness to the car. I’m not up on values of Mustangs of this era, but the price for what it is seems to be within reason.

    I do remember these being the car of choice for a speeder chaser with a lot of police departments, the face of which screams “Cop” to me like an old panther. I guess I had one or two in my rearview mirror

    • 0 avatar

      ” I’m not up on values of Mustangs of this era, but the price for what it is seems to be within reason.”

      It is. Fox body prices have really gone up.

      • 0 avatar

        Yes, they’re going up, while the third-gen Camaros are not. There was a nice ’88 IROC-Z convertible (owned by a retired high school AP Bio teacher) featured on Hemmings the other day, with an LS3 and 4L60E swap done by Nickey Chevrolet in Chicago. The LS3 swap transformed it.

  • avatar

    I didn’y even know about these. Thanks to Corey finding this rare entity.
    I tried SOOOOO hard to win a Coca-Cola Focus. THAT effort was not good for my boyish figure.

  • avatar
    MRF 95 T-Bird

    The Fox body Mustang in LX trim with the 5.0-liter V8 was a performance deal for under $15k.
    Speaking of carbonated soda marketed vehicles I think there might have been some Coca Cola branded cars.
    I don’t know of anything Mountain Dew branded, that would be just plain tacky.

  • avatar
    cimarron typeR

    Great story. I’ve seen one of these in the wild.To this day I regret selling my 92 emerald green 5.0 HB in 04 to buy furniture for our 1st house. I still have the pieces but I sorely miss the Stang

  • avatar

    Not a bad looking car, or color scheme. Fairly well preserved. The only 7UP marketing that I can recall from memory, maybe the best they have had, was the:

    MAKE 7…….UP YOURS campaign. Somehow, that sticks with you.

  • avatar

    I built this car. I was a General Assembler (UAW #4077) on the production line at Cars & Concepts in Brighton, MI during this era, and remember the 7UP cars well. All variants of Mustang Convertible with a white convertible top and/or white interiors had extra plastic covering all of the white to keep clean during production. The most fun of the cars though, were the ones bound for the Middle East, which came without any emission controls including catalytic convertors. They were understandably a bit healthier sounding and driving! I know first-hand because for a while I had a job with Traffic, moving the cars and sequencing them between lines. I’ll stop there, lest I incriminate myself too much. Oh – and before anyone asks, yes: I’m pretty sure that I recall some of the Anniversary Edition/7UP cars being sent to the Middle East. Every Mustang on the line already had a Monroney sticker, showing the destination of the order.

  • avatar
    Matthew Guy

    For the record, this 16-mile 7-Up Mustang sold at Barrett-Jackson in 2017 for $82,500.

  • avatar

    The Mustang shop in Pickering Ontario has one of these in the lobby. I’m pretty sure its super low mileage , like under 10 K ??

    @cognoscenti.. I worked at GM Oshawa (UAW/CAW #222) ..We built a “Chevyiac” (B Chev with Pontiac insignia) destined for the Middle East.1982 Pontiacs with the 350 four bolt main, full Police package , no cat converter or A.I.R pump. Real dual exhaust ..Only a handful of assemblers were authorized to drive them. Management secured the keys..

    However hmmmmm ??? I will also let sleeping dogs lie : )

  • avatar

    I have long said to myself that this green and white soda horse is my favorite Mustang of any model, of any style, of any time.

  • avatar

    Nice car. I like the clean look of that car. My only experience with driving a Mustang was in 1988 when I rented a 5.0 liter convertible Mustang on a trip to Oahu. (looked like the 7up car except had a red exterior). I thought was a nice car – fairly quick – not crazy fast – but decent, and an overall attractive car in my opinion

  • avatar

    Knowing what time has taught me about owning convertibles and, separately, cars with light-color interiors – there’s good reason why I’ve never had the two together in the same ride. This’d give me fits.

  • avatar

    I’ve long been a fan of these Fox-body 5.0 LX cars, especially the notchback coupe. Lighter than the GT, and without the goofy aero skirting and “louvered” taillights.

  • avatar
    Arthur Dailey

    If you remember or look back at Ford’s literature and early pictures of the 1979 Mustang, Ford copied some of its style/design from the Mercedes ‘roadster’ of the 1970’s (SLs)

    Ford originally even hyped this the same way they tried to compare the original Granada to a Mercedes.

  • avatar

    I had a triple-white 2001 mustang GT convertible… never again. Every time I put the top down, dirt would get ground into the folds of the top… which were nearly impossible to clean… and the white leather interior would be covered with a layer of black soot from the roads, after a nice drive with the top down.

  • avatar

    I’ve got a colleague that has one of of these as a daily driver. I didn’t know it was a special edition, though I’ve never seen another one.

  • avatar

    Thanks for the article. Corey! The 1969 me would have loved this car had it been available. I was totally into the Uncola at that point. I do very much like the color combo. The white interior with the deep green ex is beautiful. It’d be nice to see it in direct sun to see how much the color would pop (no pun intended).

  • avatar

    Truly love this Mustang! Very fond of this era of Mustang and this color/trim/wheel package is damn near perfect for me.

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