By on September 17, 2020

Volkswagen Taos teaser. Image: VW

We recently wrote about the upcoming Volkswagen compact SUV that the company has been teasing ahead of an October debut.

Now we have a name, if not much else. Well, we do know at least one other thing – it will be unveiled (virtually, we presume) on October 13.

Oh, and one other thing – it will be built specifically for the North American market.

And yeah, the name is based on the town in New Mexico.

“We’re thrilled to announce the name for the newest member of the Volkswagen family,” said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. “It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It’s a small city that offers big things—from outdoor adventure to arts and design and great cuisine.”

Without much else to talk about, the press release is mostly about Taos, painting it in a positive light, of course. Here’s what town leadership had to say: “We are excited that Volkswagen has named their sport utility vehicle after the town of Taos,” said Taos Mayor Dan Barrone. “It’s a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture.”

Yeah, I’m just padding out the word count at this point, since VW is playing this close to the vest. We know the Taos will be smaller than the Tiguan, and it’s our guess that it’s likely to get the same four-cylinder from the Jetta with an eight-speed direct-shift gearbox automatic transmission and both front-wheel and all-wheel drive. That’s just speculation, though.

We’ll know if we’re right next month.

[Image: Volkswagen]

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11 Comments on “Volkswagen Goes to Taos for New Compact SUV...”

  • avatar

    Tiguan practically a CUV already. But looking forward to seeing first view of this car.

  • avatar
    Steve Biro

    “Oh, and one other thing – it will be built specifically for the North American market.”

    Too bad. It’s not likely to be anything that I’d want.

  • avatar
    SCE to AUX

    Reminds me of Laos, the country President Kennedy pronounced as “lay-oss”.

  • avatar

    Did VW have to pay Hyundai for the rights to use this name?

    The New Mexico towns of Cimarron, Aztec, Santa Fe, Corona, and Milan have been used as car names already. When the marketers need a new car name, they just open an atlas and poke a finger into the index. Or just name it after the book itself.

    “Taos. Sorta rhymes with Chaos.”

  • avatar

    Sounds better than expected. After combining two incompatible animals, tiger and iguana, for “Tiguan,” they might be offering is the “Taover” or the Phoeos.”

  • avatar

    Guessing maybe about the size of the current T-Roc? I doubt they’d bring out something smaller (say, like the T-Cross).

  • avatar

    Volkswagen should go to Oklahoma for inspiration in naming new models.
    The Altus…
    the Blackwell….
    The Hugo….
    and my personal favorite, the Idabel…
    I have a coffee mug with an informative and educational map of Oklahoma on it.

    • 0 avatar

      Oklahoma, pshaw. If a car company is looking for a suitable place to name a CUV or SUV or truck after, they should look to Canada, which has no shortage of difficult terrain.

      For example, in Quebec there is Saint-Louis-du-Ha!-Ha! A great name for a vehicle.

      In Newfoundland, there is the iconic town of Dildo. Another classic.

  • avatar

    In rural New Mexico, no one can hear you scream. Oh, and never let the gas gauge go below half full.

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