By on August 14, 2020


Clearly deciding that the protracted teaser campaign leading up to the debut of the Dodge Challenger SRT Demon was a template worthy of another go-round, Fiat Chrysler continues dropping sly suggestions of its upcoming full-size Jeep. In the absence of a defined reveal date, this could go on forever.

It already feels like it has.

Well, at least we know the upcoming Ram 1500-based SUV will feature its name somewhere on the outside of the vehicle. Interesting feature, that. Thanks to images tweeted out by Jeep on Friday, we can also see that the badging comes with an arguably gaudy gold finish, complete with a little American flag.

Make no mistake, this vehicle hails from Warren, not Mexico.

There’ll also be a way of starting up the engine from the inside of the vehicle. A push-button ignition will appear in this three-row vehicle, which is expected to top out north of $100k. Built alongside its lesser sibling, the Wagoneer, starting in the second quarter of 2021, the Michigan-built Grand Wagoneer is something Jeep should have had on the market at least a couple of years ago.

Still, better late than never, as the North American new vehicle market isn’t like Europe’s, where consumer trends are reversed almost overnight at the stroke of a lawmaker’s pen. As we told you already, the full-size SUV market in the U.S. is remarkably resilient.

While one could picture Jeep throwing out furtive glimpses and teasers for the rest of the year, the current week has already seen two such mini-reveals. That’s quite a pace to keep up. Expect a debut within the next couple of months, and perhaps a lot sooner than you think.

Of course, Jeep could choose to make its Grand Wagoneer the star of November’s L.A. Auto Show, but there’s no way that still-uncancelled show’s happening, given the virus situation.

[Image: Jeep]

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14 Comments on “Jeep Grand Wagoneer Update: This Could Go On for a While…...”

  • avatar

    Ford and FCA are always racing to see who can offer the most vaporware for the longest time. I just don’t see how getting people excited about nothing helps the bottom line :(

    • 0 avatar

      They just need you to hesitate long enough and put off buying what you were about to buy, until you can see and consider their’s. If they overhype it and you still don’t buy, it’s no skin off their backs.

  • avatar

    Better hope the Biden-mite doesn’t go boom! Research on air pollution exposure makes it look even worse than feared and worthwhile mitigating, climate concerns completely aside.

    Electrification will be the way of the future.

    • 0 avatar

      Of course, this leads to the questions: Whose research? Since this is such a politicized issue, it’s hard to tell who to believe. Also, with all the infrastructure work that would have to go with electrification, what would be the overall impact environmentally? What would be the effect on the environment year by year during the transition? How much would this increase the government’s/corporation ability to snoop on us?

      • 0 avatar

        > Of course, this leads to the questions: Whose research? Since this
        > is such a politicized issue, it’s hard to tell who to believe.

        It’s easy to tell which side to believe. It’s the one that trusts a broad consensus of scientists and meteorologists, not the one that follows wack-job QAnon conspiracy theories…

  • avatar

    I see no woodgrain but I do see gold emblems, at least the outline. I’d prefer full gold but this is a start. At least it doesn’t have some kind of black-out package like a plus sized 1983 Eldorado Touring Coupe.

  • avatar

    Bring back the XJ. Modernise the platform a bit, stick the Ecodiesel in it as an option, and give it all-coil suspension this time around.

    (Yes, I know: it’ll never happen. But a man can dream.)

    Interesting that the gold-badging-on-white colour scheme being teased harks back to that option on the XJ Cherokee and ZJ Grand Cherokees:

    Unfortunately, it’s not any more tasteful now than it was then.

    If FCA can get this to market without the vehicle being a pastiche of bad nostalgia, that would be a plus. There’s already too much hokey heritage on display in the range as it is.

  • avatar

    The release of the Grand Wagoneer is imminent. Jeep isn’t going to pull a Ford with their new Blazer…err…Bronco and let this drag on for half a decade.

    • 0 avatar

      I think Ford got it right with the Bronco. The Chevy product is a disaster and reminds me more of the blazer apparel item than the rough-and-tumble K5 Blazer of yore.

  • avatar

    As I’ve said before, Chrysler has continually dropped the large SUV ball. There should have been a Ram-based Suburban competitor in 1995. Here we are, TWENTY FIVE years later, and they still don’t have a full-size SUV.

    The Wagoneer name has grown dust alongside the Grand, and Ramcharger which would be the Tahoe Sport entry.

    Shocking incompetence. But hey, at least we had all those other great Chrysler products 1995-2008.

    • 0 avatar

      Agreed 100% – they could have sold the living heck out of a full sized Ram SUV. Call it the “Ramcharger.” Maybe the Aspen/Durango disaster gave them cold feet?

      It’s ball-drop after ball-drop for these guys. Dodge Dart…Chrysler 200…Fiat…Alfa…Maserati…

      FCA should thank its’ lucky stars for Jeep and Ram – it would have been dead LONG ago otherwise.

  • avatar

    Uh, I hope the stars and stripes won’t be on export market vehicles.

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