Genesis EV Rolls Closer to Production

Steph Willems
by Steph Willems

As it slowly fleshes out its lineup, fledgling premium brand Genesis can’t be without an electric vehicle. It’s 2020, after all. Thankfully, living under the Hyundai Motor Group umbrella means having access to a number of goodies — among them, Hyundai’s new modular electric architecture, which will underpin the fully-electric Ioniq brand.

As spy photos show, a small Genesis EV is already undergoing testing.

Photos published by Motor Authority show a compact, four-door liftback that’ll probably arrive with crossover billing.

Last year, Genesis global boss Manfred Fitzgerald told Australian outlet Drive that the brand would have an EV on offer sometime in 2021. “We are absolutely committed to alternative propulsion,” he said. “I think you will see that Genesis will have every alternative covered in a relatively short space of time.”

Last week, Hyundai revealed plans for a lineup of Ioniq-branded electric vehicles, all riding atop the automaker’s new E-GMP platform. The upcoming Genesis model will arrive after the market arrival of the next-generation G80 sedan and its platform-mate GV80 SUV. A compact GV70 utility will also appear late this year or early next. The latter two models should go a long way to bringing Genesis’ sales volume to meaningful levels.

As for the EV, little is known, but the spy shots give us an idea of what to expect in terms of shape. It’s not exactly the Mint concept (seen above). Pricing will surely undercut compact EVs on the way from Germany, and remain competitive with Tesla’s lower-end offerings. With Hyundai’s E-GMP models all boasting 800-volt electrical architecture, recharging times could be a selling point for the premium electric.

[Image: Genesis]

Steph Willems
Steph Willems

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  • Dwford Dwford on Aug 17, 2020

    Are they really going to bring out some compact econo-box looking EV to compete with Tesla?

  • Jmo2 Jmo2 on Aug 19, 2020

    It looks like the Volvo C30 I test drove but didn’t end up buying.

  • Redapple2 I think I ve been in 100 plants. ~ 20 in Mexico. ~10 Europe. Balance usa. About 1/2 nonunion. I supervised UAW skilled trades guys at GM Powertrain for 6 years. I know the answer.PS- you do know GM products - sales weighted - average about 40% USA-Canada Content.
  • Jrhurren Unions and ownership need to work towards the common good together. Shawn Fain is a clown who would love to drive the companies out of business (or offshored) just to claim victory.
  • Redapple2 Tadge will be replaced with a girl. Even thought -today- only 13% of engineer -newly granted BS are female. So, a Tadge level job takes ~~ 25 yrs of experience, I d look at % in 2000. I d bet it was lower. Not higher. 10%. (You cannot believe what % of top jobs at gm are women. @ 10%. Jeez.)
  • Redapple2 .....styling has moved into [s]exotic car territory[/s] tortured over done origami land.  There; I fixed it. C 7 is best looking.
  • TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!
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