BMW Building M3 Wagon, Teases Juicy Rump

Matt Posky
by Matt Posky

BMW teased the M3 Touring today, surprising just about everyone, as no one outside the company actually knew it was planning to build a wagon version of the car. Rumors of substance had been circulating for about a month, since we live in the information age, but it’d be a new trick for the M3.

Obviously, we’re going to gush about it because people who write about cars tend to gravitate toward fun vehicles that fly under the radar. Any advantage you can give yourself against the watchful eyes of highway patrol are always welcome, and there’s just something about a quick wagon that makes you feel unique — even if owning one doesn’t automatically make it true.

Teased on Wednesday, the model appeared on the BMW M’s Instagram account with the phrase “mic drop,” confirming that the brand feels that it has already triumphed just by bringing the wagon to market. However, exactly which markets might make you cringe when the time comes.

Performance-focused wagons (estates) tend to remain isolated in the European market, despite Americans tending to enjoy more interior volume than their global contemporaries.

The United States had a long, healthy run with the station wagon, but it started to lose acceptability in the 1980s when it was satirized in movies like Ghostbusters and Vacation as being passé. Even if some of us think the Ecto 1 rivals the Batmobile in terms of overt coolness, the Griswold Family Truckster was a real hunk of crap — embodying everything Americans hated about wagons and the car-buying experience for comedic effect. Even its spiritual successor, the minivan, was forced to put its best days behind it as crossovers achieved market dominance as the family excursion vehicle du jour.

That’s a long-winded way of saying the M3 Touring may not make it out of Europe. Canadians and Americans just don’t buy them in the kind of volumes that warrants shipping them overseas, though the car’s specialty nature does offer some small amount of hope.

BMW told us the M3 Touring is approximately two years away from finishing its development cycle — indicating that they’re just starting to work on it. But the brand says they should begin appearing on public roads as test mules soon enough, and will undoubtedly spend some of that time on the Nürburgring to ensure it’s a genuine M.

Expect a familiar twin-turbo straight-six producing roughly 500 horsepower (depending on trim) and gigantic kidney grilles. Based on the teaser, it also looks as though the wagon will get a new bumper and a fairly aggressive rear diffuser.

[Image: BMW]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Firestorm 500 Firestorm 500 on Aug 13, 2020

    454 Chevelle.

  • Nrd515 Nrd515 on Aug 13, 2020

    In order: 360 '74 Roadrunner 360 '77 Power Wagon 403 Olds in a '79 Trans Am. 305 weakest of them all. 145 massive HP 305 '86 Camaro 262 4.3 '88 S10 Blazer 4.0L '93 Jeep GC. 4.0L '99 Jeep GC. 5.3 '00 Sierra 5.7 '03 Ram. 5.7 '08 Charger 5.7 '10 Challenger 6.4/392 '18 Challenger. Strongest of them all, 485 HP 475 Lb/Ft.

  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
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