BMW Building M3 Wagon, Teases Juicy Rump

Matt Posky
by Matt Posky

BMW teased the M3 Touring today, surprising just about everyone, as no one outside the company actually knew it was planning to build a wagon version of the car. Rumors of substance had been circulating for about a month, since we live in the information age, but it’d be a new trick for the M3.

Obviously, we’re going to gush about it because people who write about cars tend to gravitate toward fun vehicles that fly under the radar. Any advantage you can give yourself against the watchful eyes of highway patrol are always welcome, and there’s just something about a quick wagon that makes you feel unique — even if owning one doesn’t automatically make it true.

Teased on Wednesday, the model appeared on the BMW M’s Instagram account with the phrase “mic drop,” confirming that the brand feels that it has already triumphed just by bringing the wagon to market. However, exactly which markets might make you cringe when the time comes.

Performance-focused wagons (estates) tend to remain isolated in the European market, despite Americans tending to enjoy more interior volume than their global contemporaries.

The United States had a long, healthy run with the station wagon, but it started to lose acceptability in the 1980s when it was satirized in movies like Ghostbusters and Vacation as being passé. Even if some of us think the Ecto 1 rivals the Batmobile in terms of overt coolness, the Griswold Family Truckster was a real hunk of crap — embodying everything Americans hated about wagons and the car-buying experience for comedic effect. Even its spiritual successor, the minivan, was forced to put its best days behind it as crossovers achieved market dominance as the family excursion vehicle du jour.

That’s a long-winded way of saying the M3 Touring may not make it out of Europe. Canadians and Americans just don’t buy them in the kind of volumes that warrants shipping them overseas, though the car’s specialty nature does offer some small amount of hope.

BMW told us the M3 Touring is approximately two years away from finishing its development cycle — indicating that they’re just starting to work on it. But the brand says they should begin appearing on public roads as test mules soon enough, and will undoubtedly spend some of that time on the Nürburgring to ensure it’s a genuine M.

Expect a familiar twin-turbo straight-six producing roughly 500 horsepower (depending on trim) and gigantic kidney grilles. Based on the teaser, it also looks as though the wagon will get a new bumper and a fairly aggressive rear diffuser.

[Image: BMW]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Firestorm 500 Firestorm 500 on Aug 13, 2020

    454 Chevelle.

  • Nrd515 Nrd515 on Aug 13, 2020

    In order: 360 '74 Roadrunner 360 '77 Power Wagon 403 Olds in a '79 Trans Am. 305 weakest of them all. 145 massive HP 305 '86 Camaro 262 4.3 '88 S10 Blazer 4.0L '93 Jeep GC. 4.0L '99 Jeep GC. 5.3 '00 Sierra 5.7 '03 Ram. 5.7 '08 Charger 5.7 '10 Challenger 6.4/392 '18 Challenger. Strongest of them all, 485 HP 475 Lb/Ft.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh *Why would anyone buy this* when the 2025 RamCharger is right around the corner, *faster* with vastly *better mpg* and stupid amounts of torque using a proven engine layout and motivation drive in use since 1920.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I hate this soooooooo much. but the 2025 RAMCHARGER is the CORRECT bridge for people to go electric. I hate dodge (thanks for making me buy 2 replacement 46RH's) .. but the ramcharger's electric drive layout is *vastly* superior to a full electric car in dense populous areas where charging is difficult and where moron luddite science hating trumpers sabotage charges or block them.If Toyota had a tundra in the same config i'd plop 75k cash down today and burn my pos chevy in the dealer parking lot
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I own my house 100% paid for at age 52. the answer is still NO.-28k (realistically) would take 8 years to offset my gas truck even with its constant repair bills (thanks chevy)-Still takes too long to charge UNTIL solidsate batteries are a thing and 80% in 15 minutes becomes a reality (for ME anyways, i get others are willing to wait)For the rest of the market, especially people in dense cityscape, apartments dens rentals it just isnt feasible yet IMO.
  • ToolGuy I do like the fuel economy of a 6-cylinder engine. 😉
  • Carson D I'd go with the RAV4. It will last forever, and someone will pay you for it if you ever lose your survival instincts.
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