BMW Building M3 Wagon, Teases Juicy Rump

Matt Posky
by Matt Posky
bmw building m3 wagon teases juicy rump

BMW teased the M3 Touring today, surprising just about everyone, as no one outside the company actually knew it was planning to build a wagon version of the car. Rumors of substance had been circulating for about a month, since we live in the information age, but it’d be a new trick for the M3.

Obviously, we’re going to gush about it because people who write about cars tend to gravitate toward fun vehicles that fly under the radar. Any advantage you can give yourself against the watchful eyes of highway patrol are always welcome, and there’s just something about a quick wagon that makes you feel unique — even if owning one doesn’t automatically make it true.

Teased on Wednesday, the model appeared on the BMW M’s Instagram account with the phrase “mic drop,” confirming that the brand feels that it has already triumphed just by bringing the wagon to market. However, exactly which markets might make you cringe when the time comes.

Performance-focused wagons (estates) tend to remain isolated in the European market, despite Americans tending to enjoy more interior volume than their global contemporaries.

The United States had a long, healthy run with the station wagon, but it started to lose acceptability in the 1980s when it was satirized in movies like Ghostbusters and Vacation as being passé. Even if some of us think the Ecto 1 rivals the Batmobile in terms of overt coolness, the Griswold Family Truckster was a real hunk of crap — embodying everything Americans hated about wagons and the car-buying experience for comedic effect. Even its spiritual successor, the minivan, was forced to put its best days behind it as crossovers achieved market dominance as the family excursion vehicle du jour.

That’s a long-winded way of saying the M3 Touring may not make it out of Europe. Canadians and Americans just don’t buy them in the kind of volumes that warrants shipping them overseas, though the car’s specialty nature does offer some small amount of hope.

BMW told us the M3 Touring is approximately two years away from finishing its development cycle — indicating that they’re just starting to work on it. But the brand says they should begin appearing on public roads as test mules soon enough, and will undoubtedly spend some of that time on the Nürburgring to ensure it’s a genuine M.

Expect a familiar twin-turbo straight-six producing roughly 500 horsepower (depending on trim) and gigantic kidney grilles. Based on the teaser, it also looks as though the wagon will get a new bumper and a fairly aggressive rear diffuser.

[Image: BMW]

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  • Firestorm 500 Firestorm 500 on Aug 13, 2020

    454 Chevelle.

  • Nrd515 Nrd515 on Aug 13, 2020

    In order: 360 '74 Roadrunner 360 '77 Power Wagon 403 Olds in a '79 Trans Am. 305 weakest of them all. 145 massive HP 305 '86 Camaro 262 4.3 '88 S10 Blazer 4.0L '93 Jeep GC. 4.0L '99 Jeep GC. 5.3 '00 Sierra 5.7 '03 Ram. 5.7 '08 Charger 5.7 '10 Challenger 6.4/392 '18 Challenger. Strongest of them all, 485 HP 475 Lb/Ft.

  • Keith Maybe my market's different. but 4.5k whack. Plus mods like his are just donations for the next owner. I'd consider driving it as a fun but practical yet disposable work/airport car if it was priced right. Some VAG's (yep, even Audis) are capable, long lasting reliable cars despite what the haters preach. I can't lie I've done the same as this guy: I had a decently clean 4 Runner V8 with about the same miles- I put it up for sale around the same price as the lower mile examples. I heard crickets chirp until I dropped the price. Folks just don't want NYC cab miles.
  • Max So GM will be making TESLAS in the future. YEA They really shouldn’t be taking cues from Elon musk. Tesla is just about to be over.
  • Malcolm It's not that commenters attack Tesla, musk has brought it on the company. The delivery of the first semi was half loaded in 70 degree weather hauling potato chips for frito lay. No company underutilizes their loads like this. Musk shouted at the world "look at us". Freightliners e-cascads has been delivering loads for 6-8 months before Tesla delivered one semi. What commenters are asking "What's the actual usable range when in say Leadville when its blowing snow and -20F outside with a full trailer?
  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
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