By on July 24, 2020

The ongoing Tom Petty kick occurring inside the walls of Casa Steph continues bearing literary fruit.

Yes, after enduring years of pins and needles after rumors of a Bronco rebirth first arose, Ford fans who recently plunked down a reservation charge could still be quite a ways away from their actual vehicle.

A notice posted by Ford to its Bronco website sometime over the past 24 hours provides a window into the driving future of these would-be owners. The automaker tells reservation holders that they’ll be able to turn that intent-to-buy into an order come December, with the first deliveries occurring in June of 2021.

Demand was strong for the resurrected model revealed on July 13th. When you have more than one or two journalists pledging their own dollars towards an automotive product, that says something. Now, Ford says, “Due to the high number of Bronco 2 and 4-door reservations, deliveries may extend into the 2022 calendar year.”

This didn’t sit well with some members of the some Bronco forums, who hoped their own Bronco would arrive not too long after the still-applicable spring 2021 start date for deliveries.

Earlier this week, after seeing how rapidly the limited-run First Edition model sold out, Ford doubled up on the initial 3,500 production run. Some 7,000 units of the $60,800 vehicle will now make it off the line.

If you’re thinking this represents an opportunity for personal exclusivity, forget it — the extra 3,500 First Editions are already spoken for.

Join the Ford Bronco Forum here.

[Image: Ford]

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33 Comments on “For Ford Bronco Reservation Holders, the Waiting May Be the Hardest Part...”


  • avatar
    Lie2me

    Ford fools you again. You finally get to see it, but it will be a year before you finally get to have it :(

  • avatar
    conundrum

    Thnks for the heads up! I waited too long once before and never did snag that Pet Rock I always wanted.

  • avatar
    JMII

    Would be C8s owners understand this problem all too well.

    I guess the good news for Ford was demand was stronger then anticipated. The bad news is how many will pull their deposit and just lease a Jeep while waiting?

    • 0 avatar
      Art Vandelay

      You have to think most folks that were willing to get a Jeep instead would have already purchased one. I think most reservation holders at this point are true believers. Sort of like Cyber Truck reservation holders bailing for that sexy Silverado instead. It probably happened, but not in any big numbers.

      One thing is for sure…they arent throwing their hands up and grabbing that new Blazer.

  • avatar
    EBFlex

    Good job Ford. Once again you over promised and under delivered.

  • avatar
    raynla

    A year or so isn’t a bad wait.
    I waited 3 years for my Tesla Model 3. I’m happy that Ford has products in the pipeline that people are excited about. I can’t wait to see the new Bronco cruising the streets of SoCal and the Slickrocks of Moab!

    • 0 avatar
      EBFlex

      That’s a good point.

      It’s amazing how similar Ford and Tesla are these days. Both CEOs over promise and underdeliver. Both companies build very low quality products that are riddled with problems, etc.

      The only difference is Ford buys dilapidated train stations to waste money on and the man child CEO of Tesla calls people pedophiles when they make fun of his aluminum foil submarine.

      • 0 avatar
        Lie2me

        Unlike GM who promise nothing and deliver less

        • 0 avatar
          EBFlex

          “Unlike GM who promise nothing and deliver less”

          Yeah. GM is so foolish they they don’t build vehicles that need intensive repairs immediately after coming off the assembly line. What is GM thinking?

          • 0 avatar
            Lie2me

            No, GM likes to subtly kill you over time with airbags

          • 0 avatar
            Art Vandelay

            That’s not fair @lie2me…you know good and well all of those killer cars are under the “Motors Liquidation” banner. “New GM only claims the ones the Supreme Court tells them they are required to.

          • 0 avatar
            Lie2me

            SNL does a very funny routine with Mary Barra in front of congress trying to distance herself from “old GM”. She ends up hiding under a desk screaming “Old GM, old GM, old GM!”, at every question asked

          • 0 avatar
            mcs

            “Yeah. GM is so foolish they they don’t build vehicles that need intensive repa>

            Door issues:
            https://www.thedrive.com/news/32700/defective-2020-chevrolet-corvette-c8-doors->

            Panel gap issues:
            https://www.motor1.com/news/409399/2020-chevy-corvette-quality-issues/

            Dash stitching:
            https://www.google.com/search?sxsrf=ALeKk02SXh4Hnq4s1PKCFy9-j-G5XQnfCg:15957185>

            Oil Leaks:
            https://www.corvsport.com/2020-corvette-c8-has-a-small-known-oil-leak-issue/
            https://tiremeetsroad.com/2020/03/25/c8-corvette-with-32-miles-already-needs-a->

            Colorado Issues:
            https://www.motorbiscuit.com/2020-chevrolet-colorado-lest-reliable-new-vehicle->

      • 0 avatar
        David Cardillo

        …and Tesla’s stock $ is astronomical, while Ford’s is just about ground level.

  • avatar
    thornmark

    typical marketing tactic

    create artificial demand by telling people they can’t have one while touting all the “reservations”

    Mercedes did it for decades

    Chevy tried to do it w/ the Corvette

    Ford did it w/ the GT

    btw, the orig Bronco was hardly iconic and actually not a big seller

    • 0 avatar
      EBFlex

      You’re correct. The ONLY reason anyone knows about the Bronco is because of a certain chase through LA.

      Nice legacy lol

      • 0 avatar
        Lie2me

        Haha, that’s like me saying that everything you know about the world comes from FOX News… Oh, wait

        • 0 avatar
          EBFlex

          You are the reason participation trophies exist. You tried so hard and you still completely missed the point and came up with a retort that’s not even analogous or has any basis in truth.

          • 0 avatar
            Lie2me

            I don’t think so. YOU associate Broncos with OJ, so you assume EVERYONE associates Broncos with OJ

            Your thinking is flawed, but EVERYONE already knows that about YOU

          • 0 avatar
            EBFlex

            Where did I say that I personally associate the Bronco with the Simpson chase?

            And you can bury your head in the sand and ignore reality but the release date was his birthday for Gods sake. You think that was by accident? The thousands of mind numbing articles about the Bronco in the years leading up to its release that referenced it? You don’t think that has an effect on people or made them associate one with the other. That’s literally the last time the Bronco has any sort of recognition was that chase. Well until Ford released the new mall crawler version.

          • 0 avatar
            Lie2me

            “Where did I say that I personally associate the Bronco with the Simpson chase?”

            Right here…

            “The ONLY reason ANYONE knows about the Bronco is because of a certain chase through LA.”

            If you’re not ANYONE then I guess you’re NO ONE

          • 0 avatar
            EBFlex

            Lol. Pretty pathetic when you are taking the word literally to try and save your point. You must be a blast at parties when you correct people for using literal language. And good for you for assuming that I’ve spoken to all 8 billion people on this planet. Even the toddlers and infants said “OJ” when I showed them a picture. Then they soiled themselves. I have a feeling those two things are related.

            But hey since you like to be very literal, next time, do not misquote me. I said “anyone” not “everyone”.

          • 0 avatar
            Lie2me

            I’ll take that twisted explanation to indicate that you’re NO ONE, an idea that ANYONE can agree with and EVERYONE should

            Oh, and EVERYONE says I’m a blast at parties, ask ANYONE. NO ONE will deny it

          • 0 avatar
            Art Vandelay

            What Ford clearly needs to do is bring in EBFlex. Clearly Ford is completely lost with respect to trucks based on sales numbers and he could straighten them out.

          • 0 avatar
            Lie2me

            Art, EVERYONE knows those sales numbers are FAKE, because they don’t support EB’s bias

  • avatar
    SCE to AUX

    Kinda makes all the public hang-wringing regarding the recent reveal date seem pretty moot. Now I think it was all just posturing by Ford to generate attention, as were the ‘leaked’ photos.

  • avatar
    indi500fan

    How much does OJ charge to autograph one’s new Bronco?
    And Al Cowlings?

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