QOTD: Are We Done With Retro?

Steph Willems
by Steph Willems

Nothing like a nice evening drive on a warm summer’s night, streetlights whipping by as the western horizon glows with hues of peach and lavender. Yessir, there’s nothing like some leisurely motoring. And what’s that up ahead?

Oh, an FJ Cruiser, Toyota’s answer to the retro craze sweeping the industry back in the early to middle 2000s. Big ol’ thing, it was — and thirsty, too. Kept its resale value, though, but certainly not its initial sales prowess. That thing’s popularity dwindled faster than inhibitions at a kegger.

Will a time ever come when automakers again dive into retro with such ferocity, I wondered?

Recall that simple, long-ago time. I do it often after spending time on social media! It was a decade that brought us the blandest of mainstream sedans from all corners of the earth after a decade that saw the pinnacle of Japanese quality reached.

In the background, however, another crop of designers toiled furiously, dreaming of another era. From those pens came:

PT Cruiser (2001)


Ford Thunderbird (2002)


Chrysler Crossfire (2004)


Fifth-generation Ford Mustang (2005)


Toyota FJ Cruiser (2006)


Chevrolet HHR (2006)

Yes, the Volkswagen New Beetle and Plymouth Prowler was just a warm-up act. These were not cars that boasted a clear design lineage with the generation of vehicle that came immediately before, and before that, and so on. They were departures; either aping a long-ago model or adopting distinctive styling cues of yesteryear.

And history has not been kind to these models, with the exception of the Mustang, which continues to wear its heritage on its sleeve, and possibly the HHR, which was an interesting way to package a cheap Cobalt. The panel van version remains an intriguing vehicle. The SS variant of said van is very intriguing.

Automakers continue to try to rekindle past successes and foist historical design elements on us, but there’s no critical mass of unabashedly retro design like we saw 15 years ago. There’ll be a new Nissan Z soon, but the previous 350Z and 370Z more or less kept the original design recipe intact, minus the distinctively retro flourishes expected of the upcoming model. There’ll be others, too, but it’ll be a scattershot affair.

In this writer’s view, the public’s current disinterest in the passenger car arena makes a wide-scale retro effort unlikely. Crossovers don’t lend themselves to mimicry. What could they mimic? And trucks are trucks, always existing in the present day.

What are your thoughts? Have we finished blasting from the past?

[Image: General Motors]

Steph Willems
Steph Willems

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  • Don1967 Don1967 on Jun 18, 2020

    Faced with the choice of a modern Yamaha MT-09 vs. mechanically-identical retro XSR900, I chose modern. The advantage to modern is that you can customize with a functional windshield, luggage, Waze, etc. without ruining "the look". The downside is that you have to wait 30 years to be imitated by hipsters.

    • PrincipalDan PrincipalDan on Jun 18, 2020

      Had to google those but the "retro" looks pretty cool, especially in the right livery. But then I'm the guy who would choose a cruiser over any other type of bike, every dang time.

  • Vulpine Vulpine on Jun 21, 2020

    Obviously not, considering the look of the new Bronco in the most recent TTAC article.

  • Mike Wasnt even a 60/40 vote. Thats really i teresting.....
  • SCE to AUX "discounts don’t usually come without terms attached"[list][*]How about: "discounts usually have terms attached"?[/*][/list]"Any configurations not listed in that list are not eligible for discounts"[list][*]How about "the list contains the only eligible configurations"?[/*][/list]Interesting conquest list - smart move.
  • 1995 SC Milking this story, arent you?
  • ToolGuy "Nothing is greater than the original. Same goes for original Ford Parts. They’re the parts we built to build your Ford. Anything else is imitation."
  • Slavuta I don't know how they calc this. My newest cars are 2017 and 2019, 40 and 45K. Both needed tires at 30K+, OEM tires are now don't last too long. This is $1000 in average (may be less). Brakes DYI, filters, oil, wipers. I would say, under $1500 under 45K miles. But with the new tires that will last 60K, new brakes, this sum could be less in the next 40K miles.
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