Brand Boost: Mazda 3 Gearing Up to Suck Air
A report earlier this year may have been what many longtime Mazda fans yearned to hear: that the company stands prepared to dump extra horses on its compact 3 sedan and hatch. Floundering since its launch, the little 3 could use a boost — in a number of ways.
Model codes ripped from a dealer’s computer system seemed to indicate a greater level of performance was on the way, and on Thursday Mazda confirmed just that.
As journos salivated at the thought of last night’s F-150 reveal, Mazda began tagging Twitter users who once expressed enthusiasm for a turbocharged Mazda 3 (following that round of earlier reporting).
Power comes to those who wait. https://t.co/J3VmsghyfV
— Mazda USA (@MazdaUSA) June 25, 2020
There’s not much to see in this teaser, but there’s plenty to hear: a turbo motor getting ready to cut loose. Mazda reveals a debut date of July 8th, which should make for a busy month coming up.
Other models in the brand’s lineup benefit from a turbocharged 2.5-liter that makes either 227 horsepower or 250 hp, depending on the octane of gas it slurps. Regardless of output, the engine delivers 310 lb-ft of torque.
In the 3, dealer codes tell us the new mill will set up shop in all-wheel drive variants of the sedan and hatchbacks, and mate only to an automatic transmission. The document also lists an “HB PP” model, the identity of which remains open to speculation.
There won’t be much time for guessing, as the reveal is less than two weeks away. Undoubtedly, Mazda fans who called upon the brand to inject extra muscle into their favorite compact have had their prayers answered, though the standard AWD and autobox might temper a few would-be buyers’ enthusiasm. That extra kit means higher prices; indeed, Mazda’s efforts to push the 3 into a semi-upscale bracket did see buyers vacate the brand, much to the enjoyment of rivals Honda and Toyota.
Sales should be something to watch.
Join the conversation
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- StormEagle 400 miles range
- Inside Looking Out Enforcing laws? It is so yesterday! Welcome to California!
- Lou_BC You'd think cops would have an understanding of the laws they are supposed to enforce.
- Merlyn I’m on my second Spark and love it! I can pass any car I’ve never had a problem going up a hill it does just fine. As for cargo I can fit three suitcases, two book bags and still have the front seat for a passenger. Not sure what point this guy is trying to make. I have hand free phone service and Sirius radio plug in my phone and have navigation. I would buy another spark in a heartbeat.
- Buickman I won't own one and I'll be happy!
I have an '18 Mazda6 Signature with (I think) that same, or similar, turbo 4. The 6 is a very nice car, but the turbo isn't all that. In fact, it seems sluggish next to my '17 Passat with VR6, which seems a rocket by comparison. Of course, things may be different for the smaller 3.
I’m a former Mazda owner. The Miata is a top shelf vehicle on its class. The CX5 is to herald too. The current Mazda 3? We expect better, Mazda. The current Mazda 3... (Self editing) Mazda, quit trying to move upmarket while 3/4’s of your current portfolio and dealerships operate at Mitsubishi levels.