Report: GMC to Get Lit

Steph Willems
by Steph Willems
report gmc to get lit

What’s the point of owning a GMC if no one knows it’s a GMC? The question no one asked is apparently being answered, with General Motors reportedly offering a lit-up badge as a dealer-installed option for its 2021 Yukon line.

Sometimes a mile-high grille filled with a red GMC logo big enough to bludgeon a man to death with just isn’t enough to get the message across.

This tidbit comes by way of GM Authority, which reports that the option will set a customer back $475. The illuminated emblem, of which no images or color details exist, will apparently be offered on both the redesigned Yukon and its long-wheelbase XL sibling, regardless of trim level.

And no, you can’t get one for the liftgate.

The move seems to mirror a new badging-as-billboard effort by GM. Not too long ago, the automaker suggested, via images, that the upcoming Cadillac Lyriq EV crossover will wear a light-up crest badge — and one of a new design, to boot. In GMC’s case, there’ll be plenty more real estate to illuminate.

It’s in keeping with GMC’s continued push upmarket, and the fact this feature won’t be relegated solely to the top-tier Denali model reveals, perhaps, that The General’s truck division feels its makeover is complete. Or maybe it’s just a way to make $475 while turning its vehicles into rolling nighttime advertisements.

Boasting a newly independent rear suspension, extra length, an optional diesel engine, and a new AT4 trim, the 2021 Yukon line was scheduled to appear in dealerships this summer. It isn’t known whether the pandemic-prompted production shutdown has delayed its arrival.

[Image: General Motors]

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  • Varezhka Varezhka on May 13, 2020

    If a Yukon is allowed to have an illuminated GMC badge, I'm expecting no less than the whole grille to light up (and pulse) for the upcoming Escalade.

    • ToolGuy ToolGuy on May 13, 2020

      Escalade "Social Buzz" Notification Package ($1495 MSRP) will cause everyone's cellphone to vibrate who is within 100 yards of your approaching vehicle (assuming they have the "Status Conscious" app installed - and really who wouldn't).

  • Mr. Monte Mr. Monte on May 13, 2020

    Having seen this on various Infiniti's and Benz's, not a fan of this gaudy trend!

    • RHD RHD on May 16, 2020

      Coming next week on Amazon: aftermarket light-up Kia badges.

  • Nrd515 I bought an '88 S10 Blazer with the 4.3. We had it 4 years and put just about 48K on it with a bunch of trips to Nebraska and S. Dakota to see relatives. It had a couple of minor issues when new, a piece of trim fell off the first day, and it had a seriously big oil leak soon after we got it. The amazinly tiny starter failed at about 40K, it was fixed under some sort of secret warranty and we got a new Silverado as a loaner. Other than that, and a couple of tires that blew when I ran over some junk on the road, it was a rock. I hated the dash instrumentation, and being built like a gorilla, it was about an inch and a half too narrow for my giant shoulders, but it drove fine, and was my second most trouble free vehicle ever, only beaten by my '82 K5 Blazer, which had zero issues for nearly 50K miles. We sold the S10 to a friend, who had it over 20 years and over 400,000 miles on the original short block! It had a couple of transmissions, a couple of valve jobs, a rear end rebuild at 300K, was stolen and vandalized twice, cut open like a tin can when a diabetic truck driver passed out(We were all impressed at the lack of rust inside the rear quarters at almost 10 years old, and it just went on and on. Ziebart did a good job on that Blazer. All three of his sons learned to drive in it, and it was only sent to the boneyard when the area above the windshield had rusted to the point it was like taking a shower when it rained. He now has a Jeep that he's put a ton of money into. He says he misses the S10's reliablity a lot these days, the Jeep is in the shop a lot.
  • Jeff S Most densely populated areas have emission testing and removing catalytic converters and altering pollution devices will cause your vehicle to fail emission testing which could effect renewing license plates. In less populated areas where emission testing is not done there would probably not be any legal consequences and the converter could either be removed or gutted both without having to buy specific parts for bypassing emissions. Tampering with emission systems would make it harder to resell a vehicle but if you plan on keeping the vehicle and literally running it till the wheels fall off there is not much that can be done if there is no emission testing. I did have a cat removed on a car long before mandatory emission testing and it did get better mpgs and it ran better. Also had a cat gutted on my S-10 which was close to 20 years old which increased performance and efficiency but that was in a state that did not require emission testing just that reformulated gas be sold during the Summer months. I would probably not do it again because after market converters are not that expensive on older S-10s compared to many of the newer vehicles. On newer vehicles it can effect other systems that are related to the operating and the running of the vehicle. A little harder to defeat pollution devices on newer vehicles with all the systems run by microprocessors but if someone wants to do it they can. This law could be addressing the modified diesels that are made into coal rollers just as much as the gasoline powered vehicles with cats. You probably will still be able to buy equipment that would modify the performance of a vehicles as long as the emission equipment is not altered.
  • ToolGuy I wonder if Vin Diesel requires DEF.(Does he have issues with Sulfur in concentrations above 15ppm?)
  • ToolGuy Presented for discussion:
  • Kevin Ford can do what it's always done. Offer buyouts to retirement age employees, and transfers to operating facilities to those who aren't retirement age. Plus, the transition to electric isn't going to be a finger snap one time event. It's going to occur over a few model years. What's a more interesting question is: Where will today's youth find jobs in the auto industry given the lower employment levels?