Report: GMC to Get Lit

What’s the point of owning a GMC if no one knows it’s a GMC? The question no one asked is apparently being answered, with General Motors reportedly offering a lit-up badge as a dealer-installed option for its 2021 Yukon line.

Sometimes a mile-high grille filled with a red GMC logo big enough to bludgeon a man to death with just isn’t enough to get the message across.

This tidbit comes by way of GM Authority, which reports that the option will set a customer back $475. The illuminated emblem, of which no images or color details exist, will apparently be offered on both the redesigned Yukon and its long-wheelbase XL sibling, regardless of trim level.

And no, you can’t get one for the liftgate.

The move seems to mirror a new badging-as-billboard effort by GM. Not too long ago, the automaker suggested, via images, that the upcoming Cadillac Lyriq EV crossover will wear a light-up crest badge — and one of a new design, to boot. In GMC’s case, there’ll be plenty more real estate to illuminate.

It’s in keeping with GMC’s continued push upmarket, and the fact this feature won’t be relegated solely to the top-tier Denali model reveals, perhaps, that The General’s truck division feels its makeover is complete. Or maybe it’s just a way to make $475 while turning its vehicles into rolling nighttime advertisements.

Boasting a newly independent rear suspension, extra length, an optional diesel engine, and a new AT4 trim, the 2021 Yukon line was scheduled to appear in dealerships this summer. It isn’t known whether the pandemic-prompted production shutdown has delayed its arrival.

[Image: General Motors]