By on April 29, 2020

Amid steep drops in operating profit and a dismal sales outlook, both Volkswagen and Mercedes-Benz parent Daimler are appealing to the state in a bid to generate sales demand.

Both automakers appealed to the German government for assistance on Wednesday, Reuters reports, ahead of a meeting of auto industry leaders. With vehicle production making up a big part of Germany’s GDP, the shutdowns enacted to slow the spread of COVID-19 has left the sector hurting. That pain is expected to last through 2020.

Volkswagen expects 2020’s annual production figures to come out 20 percent lower than in 2019. Earlier in April, the automaker reported an 81-percent drop in operating profit for the first quarter of the year. Daimler’s Q1 operating profit plummeted 70 percent.

With plants shuttered and demand dried up in many markets, the automakers predict a global recession that will hamper sales even after countries remove lockdown orders and dealers open their doors. It’s their hope that Germany’s government could help out.

“A simple incentive would be effective,” Daimler CEO Ola Kaellenius said during an earnings call. VW’s all aboard that idea, with the company’s chief financial officer, Frank Witter, saying, “We need a swift decision on buyer incentives.”

“This decision is ultimately reserved for the annual general meeting and will of course continue to be subject to review depending on the further development of this year, whether momentum, confidence and thus results and liquidity return,” Witter said.

[Image: Daimler AG]

Get the latest TTAC e-Newsletter!

6 Comments on “Volkswagen and Daimler to Merkel: Spiff Our Rides...”

Read all comments

Recent Comments

  • Master Baiter: GM’s next recommendation will be to only charge the Bolt at the bottom of the Marianas Trench....
  • Master Baiter: The Chinese Communist Party will laugh all the way to the bank on this one. They get to manufacture...
  • mcs: I’d be comfortable with even 10 feet from what I’ve seen of the fires. Just add in a Bluetooth...
  • stuki: Since “BEV adoption” is, literally, nothing other than another crass excuse to have government rob...
  • stuki: The beauty of rwd, in a BEV with no engine upfront, is that you can fit lots more wheelcut. BEVs primarily...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber