QOTD: Best Standard SUV Design of the 2010s?

Corey Lewis
by Corey Lewis

We return to the 2010s today to conduct more design evaluations. Previously in this series we covered the best and worst standard car designs, then did the same for upscale cars. Today we consider the 10-year span when the SUV and other SUV-like things strengthened their grasp on consumer sales, then choked out nearly everything that wasn’t a pickup truck.

Our rules are similar to prior entries in this series. We’re considering only production cars which people actually bought, not design exercises and one-offs. To keep things in the attainable “standard purchase” space, the entry-level ask must have been under $48,000. While that may seem a bit low, it’s 15 grand more than the average car transaction price in 2015.

Anything that’s an SUV or CUV qualifies today, so we can avoid body-on-frame discussions like in some sad Jeep forum. And of course, your selection had to have been offered between model year 2010 and 2019. On to my selection:

A full decade after its introduction into North America, and the Land Rover LR4 still looks great. It asked a hair under $47,000 in 2010, its debut year. In Discovery tradition, the 4 was a modification of the 3 that went on sale in 2004. Though the 4 bears a strong resemblance to the 3, it manages to look much more upscale; it’s aged better over the years. Something about the LR3 was a bit too plain to my eyes, like the details weren’t fully finished before production. Unlike the Discovery II, the LR3 wore its limited detailing in an unnatural way.

With the new generation came Range Rover Sport-adjacent styling, LED lighting, “better reliability,” better suspension, a nicer interior, and generally more modern technology. Standard for North America was the 5.0-liter Jaguar AJV8 with new-fangled direct injection and variable intake timing. The LR4 lasted through 2016, at which point it was replaced by a new SUV simply called Discovery. The handsome British filing cabinet looks went away, replaced with a design matching the Discovery Sport CUV.

The current model looks awkward and pinched, and though wider than LR4, is over three inches shorter. And there’s no more V8. Indeed, the Discovery’s been ruined. But at least we’ll always have LR4.

What are your picks for best SUV/CUV styling in the 2010s?

[Images: Honda, Land Rover]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Bd2 Bd2 on Apr 08, 2020

    The Range Rover has nothing on the Defender (but the new one is disappointing). The new G-Wagon isn't as classic looking as its predecessor either. I'd go w/ the Jeep Wrangler Unlimited Sahara. For something "softer" (crossover), it's probably the Kia Telluride.

  • Tstag Tstag on Apr 15, 2020

    Land Rover is an interesting company to look at for styling, let’s start with the really ugly: Don’t think I can put any of their models in this category, almost every car maker I can think of has a really horrid car in their history, like Porsche I’d say they don’t. Jeep by contrast have the Compass. Now the not pretty, maybe a bit generic, or missed the spot Current Disco, Disco Sport, all Freelanders Now the really good looking: All previous Discoveries All Defenders new and old Range Rover Evoque Range Rover Velar Range Rover Sport Range Rover You’ve got to give them some credit all things considered

  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
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