Super Bowl LIV Car Commercial Live(ish) Blog

Chris Tonn
by Chris Tonn

It’s that day – Super Bowl Commercial Sunday!

I’ll be sharing the automotive commercials as they appear during the game. Keep refreshing this post so you can stay up-to-date.

First Quarter

Well, so far we’ve had car-adjacent spots for Fast 9 and for the Daytona 500. Still waiting for something good.

Porsche – we saw this one for the Taycan early last week. Still cool.

Second Quarter

Well, that was an eventful first quarter..of football. Commercials – not so much.

Hyundai – a bunch of annoying Bostonians upset that Tom Brady isn’t playing tonight.

Genesis – Chrissy Teigen and John Legend show us the luxury of the new GV80.

Weathertech – I guess it’s automotive-adjacent. It’s just a damned cute dog.

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Mikey Mikey on Feb 03, 2020

    Thank You ....TTAC.... Up here in the Peoples Republic of Canada we are only allowed to view Canadian content ads for fear of us being exposed to "American culture". The parent company of TTAC would be Vertical Scope , 60 percent owned by Toronto Star ,AKA Pravda . I'm shocked at Tor Star for even allowing this . The censors were asleep at the switch ? Hmmm.. perhaps that may explain the tech problems we've been experiencing?? I guess I better remove my tin foil hat.

  • ToolGuy ToolGuy on Feb 03, 2020

    Something I just caught on the Porsche ad: The "bad guy" Taycan is very very fast in Reverse gear (because it's electric) - which explains why the driver can and does back down the city street.

  • Jeff JMII--If I did not get my Maverick my next choice was a Santa Cruz. They are different but then they are both compact pickups the only real compact pickups on the market. I am glad to hear that the Santa Cruz will have knobs and buttons on it for 2025 it would be good if they offered a hybrid as well. When I looked at both trucks it was less about brand loyalty and more about price, size, and features. I have owned 2 gm made trucks in the past and liked both but gm does not make a true compact truck and neither does Ram, Toyota, or Nissan. The Maverick was the only Ford product that I wanted. If I wanted a larger truck I would have kept either my 99 S-10 extended cab with a 2.2 I-4 5 speed or my 08 Isuzu I-370 4 x 4 with the 3.7 I-5, tow package, heated leather seats, and other niceties and it road like a luxury vehicle. I believe the demand is there for other manufacturers to make compact pickups. The proposed hybrid Toyota Stout would be a great truck. Subaru has experience making small trucks and they could make a very competitive compact truck and Subaru has a great all wheel drive system. Chevy has a great compact pickup offered in South America called the Montana which gm could be made in North America and offered in the US and Canada. Ram has a great little compact truck offered in South America as well.
  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. And an increased 'carbon tax' just kicked in this week in most of Canada. Prices are currently $1.72 per litre. Which according to my rough calculations is approximately $5.00 per gallon in US currency.Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
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