By on January 9, 2020


The dawn of a new decade brings a new chapter for the fledgling Genesis brand.

After four years spent slowly growing its lineup to three sedans and crafting a standalone dealer network aimed at instilling some prestige to the brand, Hyundai’s premium division will greet its long-awaited GV80 crossover on January 16th. About time.

The model’s Korean debut date comes by way of the The Korean Car Blog, which posted a pic from what seems to be the launch venue.

While the GV80 Concept unveiled at the 2017 New York International Auto Show gave us a pretty good idea of what to expect from this midsize, three-row vehicle, photos of the production model arrived on the first day of the new year. The model doesn’t stay from the concept in terms of proportions and profile; only cosmetic details change.


Carrying a corporate grille and smartly creased styling seen on the brand’s sedans, the GV80 rides atop a new platform shared with the next-generation G80 sedan. The interior, from what we can see, goes for time-honored tastefulness over outlandish futurism. Expect to find power provided by the marque’s twin-turbocharged 3.3-liter V6, routed to either the rear wheels or all four.

“Over the last four years, Genesis has established itself as a respected luxury brand with superior vehicle quality and a lineup of class-leading sedans with charismatic and discriminating style,” said global brand head William Lee in a statement. “With the launch of GV80, Genesis will elevate expectations for excellence within the luxury SUV market.”


It seems a long time coming, but development cycles are not overnight affairs. Last decade saw the demise of the sedan as the vehicle of choice for Americans, regardless of whether their tastes lie in the mainstream or premium markets. Not having a crossover kept Genesis’ volume low, and the dealer disorder didn’t help, either.

Expected to go on sale in the U.S. this summer, the GV80 will gain a smaller stablemate in a year’s time in the form of the GV70 — a compact CUV based on the well-received G70 sedan.

After staging a sell-down in the latter half of 2018, Genesis sales rebounded to new heights in 2019. Total volume amounted to 21,233 vehicles, led by the G70. Still small, but destined to grow.

[Images: Genesis Motors]

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16 Comments on “First Genesis Crossover Lands in One Week...”

  • avatar

    Gotta be honest, I’m not seeing much here that would make me want to get this over a Telluride or Palisade.

    • 0 avatar

      It should have twice as much sound deadening material as a Telluride or Palisade for starters. That makes a big difference for most people.

    • 0 avatar

      It all depends on whether one is willing to pay a premium for more power (and greater towing capability), a higher grade interior and more tech, along w/ RWD (in lieu of FWD) for those who don’t need or want AWD.

      While much prefer clean lines, the dash design is almost too clean/simple.

      And in terms of sheetmetal, not so sure this has the Telluride beat.

  • avatar

    Saturnotaku, I’m not sure how much of the extra-nice stuff is on top-trim Tellurides or Palisades, but my 2015 G80/Genesis has a LOT of little bits that make it a much nicer thing to live with than even top-trim Hyundai/Kia badged cars. Fantastic sound system, soft start/stop power windows (you’d be surprised how crude normal power windows feel after using these), laminated glass *all around*, every surface and storage space in the interior is double-walled and/or lined, and everything that moves is damped; belts pull themselves out of the way a few seconds after you take them off and let them go; seat bolsters move out of the way when you turn off the car, etc etc. Also RWD bias and dynamics, though that’s probably not as significant in a crossover.

    And that’s the previous-gen interior. I’m assuming whatever’s in this will be significantly nicer (along with the next-gen G80). And the starting price for the GV80 is rumored to be not a whole lot more than the top-trim H/K stuff. So yeah you probably won’t get the nice leather at the same price you can get it for in the H/K, but my guess is that for an extra few K what you do get will be worth it.

    Now, if you don’t care about that stuff, then the Palisade or Telluride are going to be better, of course. And if you’ve got a hard budget line that means you’re picking between a top-trim Telluride or a stripper GV80 that might be a bit trickier. But generally speaking I suspect that there’s enough here to justify itself.

    • 0 avatar

      Interior materials on top-line versions of the H/K twins utterly destroy mainstream-brand competitors as well as the likes of the MDX, QX60, and even the RX. I’ll reserve final judgment until I can actually sit in one, but the Palisade and Telluride set such a high bar that the Genesis will have to absolutely wow me in order to make me change my present position.

      • 0 avatar

        You might be right about int. materials; I haven’t sat in a high-zoot pali/telluride (I live in a small market so the only ones I’ve seen on dealer lots have been low/mid which don’t look nearly as nice). Agreed that especially the Telluride looks amazing in pics, but if I was cross-shopping I’d still give the Genesis version a chance for the other reasons above (and stuff like sound deadening, as pointed out; my G80 is like 63dba at 70mph).

        It’ll be interesting to see how they go with configurability; right now the Telluride in particular is really limited in terms of interior/exterior combos and trims. Want ‘Sangria’ on the outside? No nice leather inside! That also tends to be a differentiating factor for lux brands, though so far Genesis has been more limited than Ze Germans on that front.

  • avatar

    What should worry the so-called luxury SUV makers of Cadihack, Lexus, A-CURE-UH, and GMC is that Hyundai and Kia already build as nice or nicer luxury SUV’s at lower prices; if Genesis can bring the same equation to this class, they’ll steal sales from those who are also blind and stupid (those named makes build some of the ugliest things made).

  • avatar

    I glanced at the grill before I read the headline and thought “where’s the Cadillac crest?”

  • avatar

    Fixed it

    “Over the last four years, Genesis has been struggling to establish itself as a respected luxury brand with competitive vehicle quality and a lineup of respectable sedans with charismatic but somewhat derivative styling,” said global brand head William Lee in a statement.

  • avatar
    SCE to AUX

    That display goiter looks especially bad from the passenger door. Maybe it’s better from the driver’s seat.

    This is a feature most mfrs haven’t learned how to integrate nicely. The mythical Lucid Air does it well:

  • avatar

    From what I’ve heard, the dealer experience at HK dealers leaves a lot to be desired. Not sure where the Genesis dealer roll out stands exactly, now but if they are finally getting that right then that would make the difference to me if this is only slightly more than the Telluride/Palisade.

  • avatar
    SCE to AUX

    @piratethecat: I’ve had good experiences with a Kia dealer (2x), and a Hyundai dealer. I’ve also had bad experiences at a different Kia and different Hyundai dealer.

    Other bad experiences include: Scion (Dealer A), Honda, Ford, Chevy, Dodge, Jeep, Volvo, and many used car dealers.

    Other good experiences include: Scion (Dealer B), Tesla, and a few used car dealers.

    Some of these were just window shopping; others were more serious. Tesla is really a standout, but in the end I didn’t buy.

    Hopefully Genesis can earn a good reputation.

  • avatar

    Dash interior area looks like a copy from Lincoln.

  • avatar
    cimarron typeR

    I wonder if they purposely delayed release until they more stand alone dealers. I’ve never been to any local H/K dealers but I know someone who was really reluctant to buy a Stinger because of a few dealers he visited. He did buy one in the end.

    • 0 avatar

      Delay was for other reasons (and despite the delay, the GV80 is actually still ahead of schedule as initially the plan was to launch the next gen G80 first).

      Only a handful of stand-alone Genesis dealerships presently; those which are planning on building out a stand-alone store are actually waiting til the lineup fleshes out w/ the crossovers.

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