All in the Family: Turns Out There Are Mustang Mach-E Deals to Be Had

by Steph Willems

Published: December 20th, 2019

all in the family turns out there are mustang mach e deals to be had

In the lengthy run-up to the Mustang Mach-E‘s arrival date, Ford made the fairly unusual decision to order dealers not to advertise the EV crossover at a price that falls below MSRP. Ford wants its first ground-up electric vehicle to sell for full price, and to ensure it does, it made the even more unusual choice of eliminating invoice pricing, making both invoice and MSRP the same.

At the customer-dealer level, things may be different, but not all buyers have to worry about paying full MSRP for the Mach-E. The first discounts are on the books, but you’ll need to be a member of the Blue Oval clan to ensure any savings.

According to CarsDirect, a dealer bulletin shows that a select group will be eligible for modest savings — those who qualify for Ford Plan Pricing. Through A-Plan, company employees will be able to secure 4 percent off MSRP, plus a $275 admin fee and o.25 percent advertising fee.

On a base, $44,995 Mach-E, that amounts to $1,800 before fees, or an after-destination price of $43,588. There’s still a $7,500 federal tax credit to consider at that point. Retirees eligible for Z-Plan pricing get the same deal.

For dealer employees (D-Plan), the deal amounts to A-Plan plus $100. If your relationship with the automaker is more distant than this, X-Plan pricing offers 2 percent off MSRP, plus a $275 admin fee.

As Ford takes reservations on its rear- or all-wheel-drive pony-badged crossover, would-be owners are preparing for a long winter and coming year. The cheapest Mach-E variant won’t appear until early 2021, with several higher-margin examples also landing at that time. The mid-range Premium and limited-edition First Edition bow in late 2020.

[Image: Ford]

#Discounts #Ford #FordMustangMach-E #Incentives #MachE #MustangMach-E #Pricing

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9 of 45 comments

Art Vandelay on Dec 20, 2019

How is this news. A plan, Z plan, D plan...this has been a thing at Ford on every model since forever. Back in the 90's I remember some dealer getting in hot water in Atlanta for A-Plan shenanigans using workers from the Hapeville Taurus plant. This isn't really news. A plan pricing typically, IIRC involves Ford Corporate paying the dealer or something.

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Superdessucke on Dec 21, 2019

So my tax dollars get to go and subsidize this stupid thing? Great. I hope Trump in his second term gets rid of the EV credit. It's not that I'm against electric vehicles but the credit's been going on long enough that manufacturers should have learned how to create competitively priced electric vehicles which people want to buy without huge incentives. Let this thing sink or swim on it's own merit, not with $7.5k of our money per vehicle.

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- Superdessucke on Dec 21, 2019
  
  IMO, if we want to do a vehicle tax credit, let's do it for smaller vehicles so we can reduce the size of our vehicle fleet. That would reduce wear on roads, provide more parking spaces in urban areas, and encourage lower-income people to buy new more efficient vehicles. Somebody who can drop 40 grand or more on something like this doesn't need our tax incentives!
  
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- ToddAtlasF1 on Dec 21, 2019
  
  @Superdessucke They don't incentivize affordable cars. Progressives want the slaves back on the plantation. That's why Obama's CAFE punishes small cars. That's why vehicle tax incentives are designed for people with household incomes of $165K or more. The goal is to focus industry on catering to a smaller pool of higher paying customers and the annihilation of the middle class. They can still call themselves middle class though, as long as they're willing to live in tiny apartments in filthy cities with no cars or animal protein in their diets.
  
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- Superdessucke on Dec 21, 2019
  
  @ToddAtlasF1 If I could give you a thumbs-up sir I would. Exactly. What is the average HH income of an electric car buyer? 165k sounds about right. I might even guess more. I mean look, I'm no SJW. I just get really angry when my tax dollars go for frivolous things. If people want to drive this abomination, fine, but let them pay for it. I'm sure the average Mach-E buyer can more than handle paying $7,500 more. If the government wants to give incentives, then put then where they might do actual good.
  
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- SCE to AUX on Dec 21, 2019
  
  @ToddAtlas1: What you're describing is true in theory but not in practice, at least for non-Tesla cars. When I got my Leaf in 2012 and Ioniq EV on 2018, both dealers simply deducted the Federal subsidy from the price. I had no tax credit for the car, so therefore my income was irrelevant, except for being able to make a payment equivalent to one for an Elantra. However I'm sure it's different with Tesla because they don't play the dealer game.
  
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- Art Vandelay on Dec 21, 2019
  
  @ToddAtlasF1 I am considering an electric Mini Cooper at lease end on my Fiesta ST. Partially this is due to my positive experience with the kid's Leaf and it being fun to drive with perfectly adequate range for my use, but a large part is the fact that it would be 7500 fewer bucks I have to pay. Yes, it wouldn't save me much if anything in the long haul, but I like the thought of "redistributing" some of my money to myself for a change and I get a sweet commuter as part of the deal.
  
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Lokki on Dec 22, 2019

I understand that the success of Tesla means that all serious auto makers (except for Toyota, Honda, and Subaru) feel that they must at least dip their toes into the EV market, but wow.... Ford, Mercedes, Jaguar, Audi, VW, and GM are all getting in the water, and apparently GM is diving in head first. Is the market really already big enough to support all of them, and for that matter, is the EV infrastructure? I can’t help but wonder if 2022 will be a sort of EV trail of [s]tears[/s] slow sales with the lots loaded with EV’s for whom there simply aren’t enough customers.

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Dal20402 on Dec 22, 2019

Sigh. Wrong thread, again.

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