QOTD: Chrysler-Jeep-Dodge-Ram-Dream Fodder?

Steph Willems
by Steph Willems

As you learned yesterday, Fiat Chrysler and France’s Groupe PSA have agreed on a merger plan, paving the way for the creation of the world’s fourth-largest automaker. FCA boss Mike Manley calls it a “compelling” opportunity. PSA chief Carlos Tavares claims it heralds a “bright future” for the combined entity.

Renault is left wondering what could have been.

Should the marriage come to pass, it opens up an opportunity for North American buyers to have greater access to a range of French cars, not to mention models built by the formerly GM-owned Opel. What would you like to see at your local Chrysler-Jeep-Dodge-Ram dealer?

It’s true that we’re getting ahead of ourselves here. PSA already has a long-range plan for the introduction of the Peugeot brand to the U.S. and Canada, and the automaker’s North American boss, Larry Dominique, has signalled in the past that it may offer a unique arrangement for the selling of those vehicles. However, a merger with FCA opens the door to the brand making use of the Italian-American automaker’s established dealer network.

While this may not be the route PSA takes, and it may not be a scenario FCA wants (cash-saving synergies and joint electric vehicle development rank high on the two companies’ list of concerns), it remains a possibility.

Let’s say, for the sake of argument, that the merger does open the European floodgates, allowing a pathway for currently-unattainable PSA exotics to reach the hands of long-suffering North American buyers. We’re not just talking Peugeots here, but any vehicle sheltered under the PSA umbrella. (In this thought exercise, FCA-PSA makes a worthwhile profit off of each model it imports, regardless of volume. There’s no local production in PSA’s U.S. reentry plan).

You’ve been longing for French cars for some time. Tell us what you want.

[Image: Groupe PSA]

Steph Willems
Steph Willems

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3 of 63 comments
  • TimK TimK on Nov 04, 2019

    Does anyone here remember all the breathless claims and articles about Chinese nameplates entering the U.S. auto market? But this time things will be different...

    • Vulpine Vulpine on Nov 04, 2019

      Peugeot and Citroën are not Chinese. The question is irrelevant.

  • 902Chris 902Chris on Nov 04, 2019

    They should build the Peugeot Rifter 4x4 concept car for North America.

  • EBFlex More proof of how much EVs suck. If you have to do this, that means you are trying to substitute what people want...and that's ICE.
  • ChristianWimmer The interior might be well-made, but the design is just hideous in my opinion. It’s to busy and there’s no simplistic harmony visible in it. In fact I feel that the nicest Lexus interior ever could be found in the original LS400 - because it was rather minimalistic, had pleasing lines and didn’t try to hard. It looked just right. All Lexus interiors which came after it just had bizarre styling cues and “tried to hard” if you know what I mean.
  • THX1136 As a couple of folks have mentioned wasn't this an issue with the DeLorean? I seem to recall that it was claimed you could do a 'minor' buff of the surface and it would be good as new. Guess I don't see why it's a big deal if it can be so easily rectified. Won't be any different than getting out and waxing the car every so often - part of ownership, eh.
  • ToolGuy This kind of thing might be interesting in a racing simulator.
  • FreedMike Hmmm, electric powered vibrations. Is this the long rumored move into the...ahem...adult products market?