Lexus' First EV Won't Break the Internet

Steph Willems
by Steph Willems

Lexus’ first production electric vehicle carries a name that should spur fond memories of a boxy Mercedes-Benz sedan. Yes, the 300E was a desirable German car. Even today, the E 300e is a compelling electrified midsize alternative to those other sedans on the market.

But we’re not here to talk about Mercedes-Benz, even though it’s hard not to when you name a new vehicle the 300e. In this case, it’s the Lexus UX 300e… and it’s not for you, as Corey would say.

By “you,” we mean North Americans. The UX 300e unveiled this week in China will not make it to these shores; rather, the subcompact CUV will only be made available to buyers in China, Japan, and Europe.

The big intro came Friday at the Guangzhou International Automobile Exhibition — a trade show that understandably hasn’t gotten much press over here, what with the almost concurrent LA Auto Show and its controversial debuts. Front-drive in nature, the UX 300e is the first vehicle launched under the brand’s Lexus Electrified product strategy.

Lexus boasts of the 300e’s “anxiety-free 400km” range, which translates to 249 miles on the New European Driving Cycle. Were it to come here, the EPA would rate it slightly lower.

The added weight of the 54.3 kWh underfloor battery pack means a lower center of gravity for drivers, but it also meant changes were necessary elsewhere. Specifically, the platform needed additional braces, while the shock absorbers required a recalibration of their damping force.

Power? It’s there, and it’s more plentiful that in other UX variations. The front-mounted motor generates 201 horsepower, with 221 lb-ft of torque on tap. Compare that to the 169 hp and 151 lb-ft in the entry-level UX 200 or the 181 combined horsepower in the UX 250h.

Again, you can’t get one here, but Chinese and European buyers can expect to receive theirs sometime next year. Lexus has a different plan for America. While the brand hasn’t revealed (or even identified) a specific model just yet, it plans to tailor its electric products for the markets in which they’re sold. The little UX is right-sized for Europe and China, but U.S. customers might demand a beefier, more practical-sized EV.

The EV introductions at this week’s LS Auto Show seem to back up that assertion.

[Image: Lexus]

Steph Willems
Steph Willems

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  • Luke42 Luke42 on Nov 24, 2019

    I've been wondering why Lexus hasn't been Toyota's high-tech EV brand. I really want to love Lexus, but the predator grille and the lack of EVs have both kept me away. Tesla really is the company to beat, at least for my future dollars.

    • Inside Looking Out Inside Looking Out on Nov 24, 2019

      "I really want to love Lexus" You cannot "want" to love something or somebody. Love is an intensive feeling that you fall into without presenting formal explanation why you would do that. It just happens. Love is blind. You can fall in love even with Lada (the car).

  • Teddyc73 Teddyc73 on Nov 25, 2019

    Ok, time for the ole "break the internet" trope to die. It's stupid.

  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
  • Lorenzo I'd like to believe, I want to believe, having had good FoMoCo vehicles - my aunt's old 1956 Fairlane, 1963 Falcon, 1968 Montego - but if Jim Farley is saying it, I can't believe it. It's been said that he goes with whatever the last person he talked to suggested. That's not the kind of guy you want running a $180 billion dollar company.
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