Grim News: Tesla Might Call Its Pickup 'Cybrtrk'

Steph Willems
by Steph Willems
grim news tesla might call its pickup 8216 cybrtrk

Since Tesla CEO Elon Musk first uttered the word, we’ve avoided mentioning what seemed to be a nerd-fantasy placeholder name for the automaker’s upcoming electric pickup. Unfortunately, trademark applications reveal Tesla might actually make use of the word that dare not speak its name: “Cybertruck,” or, even worse, “Cybrtrk,” because vowels aren’t cool in Silicon Valley.

Speaking personally, it’s an unfortunate turn of events.

The trademark filings, first noticed by Motor1, carry a November 6th application date. This timing jibes with Musk’s first use of the name. There’s three trademarks in total — one each for Cybertruck and Cybrtrk, both relegated for use on a motor vehicle, as well as a stylized logo spelling out the word CYBRTRK.

That badging comes complete with an alien letter structure resembling something stamped on a silvery piece of alloy recovered from a New Mexico crash site. See below:

Tesla plans to reveal its upcoming model in Los Angeles on Thursday, not far removed from that city’s auto show. It’s an uncharacteristic move for Musk, who traditionally shuns the trade show circuit. Unlike new offerings from other manufacturers, we’ve only had a couple of glimpses of the vehicle, and even these were provided by Tesla itself. Chalk that up to the fact that in Teslaland, buzz comes first, while actual vehicles trundle along much later.

Little is known about the so-called Cybertruck, minus past promises from Musk that it will boast seating for up to six occupants and a driving range of 400 to 500 miles, which outclasses other Teslas built to date. Being a larger vehicle than the company’s sedans and SUV, battery size will also outclass the truck’s stablemates.

Design, Musk promises, will be of the futuristic variety, which is only fitting for a truck with the anticipated name “Cybrtrk.” The reveal date, as Musk painfully teased, has everything to do with the setting of 1982’s Blade Runner.

Deutsche Bank analyst Emmanuel Rosner wrote in a note Monday that investors will have their eye on design, knowing that too-futuristic styling could turn off truck buyers who are in the market for a propulsion switch. The jury’s out on just how small the overlap between “traditional truck buyer” and “Tesla truck buyer” actually is.

As for production and an availability date, that’s something that also brings up the rear at Tesla. The Model Y crossover revealed earlier this year won’t reach customers until late 2020 at the earliest, and few expect to see a Tesla-badged pickup enter driveways before the end of 2021. By that time, plenty of competition will be on hand from the likes of Rivian, Ford, and perhaps even GM.

[Image: Tesla]

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  • Conundrum Conundrum on Nov 20, 2019

    Musk says it will be a better truck than an F150, and a better sports car than a 911. Not to mention it can tow 300,000 lbs. Probably uphill through a sand dune. If you're going to spout rubbish, Elon figures why not make it complete, utter and totally clueless rubbish? Some dolt will believe you.

    • Indi500fan Indi500fan on Nov 20, 2019

      Just like the Tesla semis going from the Nevada Gigafactory to Fremont and gaining charge due to altitude change.

  • Vulpine Vulpine on Nov 20, 2019

    Perfectly fitting with the Sci-Fi theme he's been running for this truck almost from the beginning. Interestingly, the font is roughly similar to one I've read for over 35 years, so I'm not put off by it the way some are.

  • SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.