By on November 19, 2019

Since Tesla CEO Elon Musk first uttered the word, we’ve avoided mentioning what seemed to be a nerd-fantasy placeholder name for the automaker’s upcoming electric pickup. Unfortunately, trademark applications reveal Tesla might actually make use of the word that dare not speak its name: “Cybertruck,” or, even worse, “Cybrtrk,” because vowels aren’t cool in Silicon Valley.

Speaking personally, it’s an unfortunate turn of events.

The trademark filings, first noticed by Motor1, carry a November 6th application date. This timing jibes with Musk’s first use of the name. There’s three trademarks in total — one each for Cybertruck and Cybrtrk, both relegated for use on a motor vehicle, as well as a stylized logo spelling out the word CYBRTRK.

That badging comes complete with an alien letter structure resembling something stamped on a silvery piece of alloy recovered from a New Mexico crash site. See below:

Tesla plans to reveal its upcoming model in Los Angeles on Thursday, not far removed from that city’s auto show. It’s an uncharacteristic move for Musk, who traditionally shuns the trade show circuit. Unlike new offerings from other manufacturers, we’ve only had a couple of glimpses of the vehicle, and even these were provided by Tesla itself. Chalk that up to the fact that in Teslaland, buzz comes first, while actual vehicles trundle along much later.

Little is known about the so-called Cybertruck, minus past promises from Musk that it will boast seating for up to six occupants and a driving range of 400 to 500 miles, which outclasses other Teslas built to date. Being a larger vehicle than the company’s sedans and SUV, battery size will also outclass the truck’s stablemates.

Design, Musk promises, will be of the futuristic variety, which is only fitting for a truck with the anticipated name “Cybrtrk.” The reveal date, as Musk painfully teased, has everything to do with the setting of 1982’s Blade Runner.

Deutsche Bank analyst Emmanuel Rosner wrote in a note Monday that investors will have their eye on design, knowing that too-futuristic styling could turn off truck buyers who are in the market for a propulsion switch. The jury’s out on just how small the overlap between “traditional truck buyer” and “Tesla truck buyer” actually is.

As for production and an availability date, that’s something that also brings up the rear at Tesla. The Model Y crossover revealed earlier this year won’t reach customers until late 2020 at the earliest, and few expect to see a Tesla-badged pickup enter driveways before the end of 2021. By that time, plenty of competition will be on hand from the likes of Rivian, Ford, and perhaps even GM.

[Image: Tesla]

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34 Comments on “Grim News: Tesla Might Call Its Pickup ‘Cybrtrk’...”


  • avatar
    Art Vandelay

    Stupid

  • avatar
    Garrett

    What a frknawfl name.

  • avatar
    Thomas Kreutzer

    Do I pay my “cyber-trick” with Bitcoins?

  • avatar
    Ryoku75

    Bet the Tesla mechanics will still arrive in Ford pick-up trucks.

    • 0 avatar
      indi500fan

      Of course. Otherwise they’d have to spend a couple work hours per day at the Teslacharger watching pron on their big screen…

      Do the TeslaRangers prefer the 5.0 or the Ecoboost?

  • avatar
    MartyToo

    Brilliant as Tesla predicts the future of its product:

    C’est bricked!

    N’est pas?

  • avatar
    mor2bz

    X wasn’t the kiss of death. I can’t see how the Y is different from the S. Either semi or brodozer should finish them off though.
    Or I am wrong. A friend of mine said that people will
    buy anything if you make it. A good name cannot help a bad product but a
    bad name can hurt.

    Even total failures make it with enough promotion (smokeless Premier cigarets from 45 yrs. ago lost between .3B and 1B, now we have vaping; Kotex and Kleenex were abject failures at first)

    All it would take to make all of these questionable battery projects, including airplanes, work beautifully would be MAJOR development in battery technology. that has not been shown to be easy for a hundred years.

    • 0 avatar
      1500cc

      @ mor2bz

      “A good name cannot help a bad product but a bad name can hurt.”

      I dunno, a lot of people buy Land Rovers and Minis and Jeep CUVs, and I can’t imagine it’s the stellar reputation of the product itself.

  • avatar
    forward_look

    Rumored: new factory in Wales. https://www.walesonline.co.uk/lifestyle/fun-stuff/14-welsh-place-names-no-6263550

  • avatar
    Imagefont

    Revealing yet another vapor vehicle doesn’t generate as much buzz when you haven’t provided a timeline for the production of the old vapor vehicles previously introduced and almost forgotten. Or the solar shingles. Or FSD. Or robo-taxis.
    But hey, the TRK will be awesome.

    • 0 avatar
      Art Vandelay

      I maintain, this will be the third electric pickup to market at best, behind Rivian and Ford.

    • 0 avatar
      SCE to AUX

      Please specify the ‘old vapor vehicles’.

      Roadster 2: Presented, test-driven, and orders placed by real people.

      Semi: Presented and orders placed by real companies.

      Model Y: Presented, test-driven, and orders placed by real people.

      Tesla eventually delivers every product it has presented. The only true ‘vapor’ product at this point is the pickup truck. It will soon move from vapor status and join the other pending products that people seem to want.

      The other stuff you mentioned were just ideas – no money transacted, and no commitments were made. However, I’ll agree on the Full Self Driving – Tesla will have a reckoning on that because I don’t believe they’ll ever pass legal muster to release it. FSD truly is vapor.

      • 0 avatar
        dal20402

        It’s just a matter of time before Tesla faces a class-action suit demanding refunds for the extra cost of the Autopilot option for every single owner who bought it. They’ve been making impossible-to-fulfill promises about it since the first day it was offered, and have never stopped doing so.

  • avatar
    dal20402

    Seems consistent with the totally over-the-top cartoon-masculinity approach that other makers are taking with pickups.

    • 0 avatar
      Art Vandelay

      I mean if you take out all of that functionality and usability all the others offer (based on teasers…we haven’t seen it nor do we actuall know when you’ll be able to take delivery)

      • 0 avatar
        dal20402

        I don’t think we have any information yet on the thing’s capabilities. I’m just referring to marketing. I don’t find “CYBRTRK” more or less offensive than billboard RAM lettering or chrome grilles that are as tall as I am.

        • 0 avatar
          ToddAtlasF1

          My friend who runs a CDJR dealer service center says the expensive RAMs are delivered without some of the badging so customers who spend over seventy grand can decide how garish they want to be.

  • avatar
    bluegoose

    Did he get the name inspiration from CyberPunk?

  • avatar
    Kyree S. Williams

    Please buy more vowels.

  • avatar
    SCE to AUX

    “By that time, plenty of competition will be on hand from the likes of Rivian, Ford, and perhaps even GM”

    So says every Tesla critic who doesn’t realize how hard it is to catch them, especially when most ‘competitors’ don’t have the will to go all-in.

    • 0 avatar
      indi500fan

      Have you seen the story on that fleet (Tesloop) with all the Teslas over 300,000 miles but half of them have had the battery pack replaced on warranty which is about 20 grand cost?

  • avatar
    Pig_Iron

    Now that the Tesla Cybrtrk is announced, I can’t wait for the Tesla Cryptid.
    ;-)

  • avatar
    JimZ

    Hm. Lambert is going to have to change his site’s name to LCTRK.

  • avatar
    IBx1

    T is a good letter for Truck, so why not just the Model-oh wait, right.

  • avatar
    28-Cars-Later

    Something about early Gen X and that film, I don’t get it.

  • avatar
    conundrum

    Musk says it will be a better truck than an F150, and a better sports car than a 911. Not to mention it can tow 300,000 lbs. Probably uphill through a sand dune. If you’re going to spout rubbish, Elon figures why not make it complete, utter and totally clueless rubbish? Some dolt will believe you.

  • avatar
    Vulpine

    Perfectly fitting with the Sci-Fi theme he’s been running for this truck almost from the beginning. Interestingly, the font is roughly similar to one I’ve read for over 35 years, so I’m not put off by it the way some are.

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