Smells Like Special Edition: Ford Files Trademark for 'Black Diamond'
Ford has filed a trademark application to register “Black Diamond” with the United States Patent and Trademark Office. General Motors previously manufactured models using the name to denote limited edition models, such as the CTS-V Black Diamond Edition, which incorporated an especially sparkly paint color.
While the same could be true for Ford, there’s another possibility. The term is frequently used to denote a particularly rough patch of mountain trail or extreme ski run. The Blue Oval could adapt it for use on specialty off-road vehicles.
Ford Authority noted that the October 8th patent filing specifies that the application will be used in conjunction with “Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles.”
That gives some additional credence to the notion that the name will be used for special edition titles (Black Diamond doesn’t really sound like a model name). Unfortunately, that’s all it gives us. Ford Authority claims it “would not be significantly surprised” to see the name used on specialty versions of the upcoming Ford Bronco — as if it knew something. While we’ve heard no rumblings to support that, it might be worth keeping in the back of your mind.
Then again, this might just be an extra-special paint color. But we’re holding out hope for something a bit more interesting.
[Image: Image: Ford Motor Co.]
A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.
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Black Diamond sounds pretty cheesy to me (Canadians will get it)
That trademark could get them in trouble. A certain coffee roast of which I am aware had to drop the "Double Black Diamond" name from one of their most popular flavors.
Elizabeth Taylor would be so pissed.
I'm waiting for the "Bunny Hill" model.