Would-be Apple-Tesla Deal Kiboshed by Musk, Report Claims

Steph Willems
by Steph Willems

In what kind of shape would Tesla find itself today if tech giant Apple had acquired the automaker in 2013? That’s a question for analysts to ponder in their off hours, as Apple’s reported offer went nowhere.

Craig Irwin, an analyst at Roth Capital Partners, claims specific knowledge of the failed bid, telling CNBC that Apple wished to acquire Tesla for $240 a share — a higher price than the automaker’s stock currently trades at.

Irwin’s remarks bolster, if not outright confirm, rumors that Apple once angled to bring the electric automaker into its corporate fold.

“Around 2013, there was a serious bid from Apple at around $240 a share,” Irwin said. “This is something we did multiple checks on. I have complete confidence that this is accurate. Apple bid for Tesla. I don’t know if it got to a formal paperwork stage, but I know from multiple different sources that this was very credible.”

The alleged bid went bust after “Apple wanted Elon Musk to step away,” Irwin said, adding that this “was a deal killer.”

This admission comes a day after Tesla’s once sky-high stock opened trading at under $200 — a remarkable decline from share values just months earlier. On the day of CEO Elon Musk’s fateful go-private tweet, August 7th, Tesla shares hit $379.57. Musk had indicated, via social media, his intention to take the company private at $420 a share. And we all know how that panned out.

Calling Apple’s 2013 bid “very credible,” Irwin said the interest shown in the company then prevents him from being too bearish on Tesla’s stock today.

“If Apple had interest then, they would probably have interest now at the right price,” he commented.

There’s no indication that Apple retains any interest in acquiring the troubled automaker, which ended its last quarter with a $702 million loss. Still, Apple remains interested in fueling the industry’s future, having pivoted from the development of a fully autonomous car to the development of self-driving systems for other automakers. Irwin claims the company is in the process of building large “dry rooms” in California, indicating a focus on lithium-ion battery propulsion.

“My checks are Apple is building several dry rooms, including a couple that are much larger than what you would need for watch or consumer product battery development,” he said.

[Image: Tesla]

Steph Willems
Steph Willems

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  • TimK TimK on May 22, 2019

    Much like Tesla, Apple's car project was out of control with crazy amounts of money being spent and over a thousand people doing “R&D”. It was so bad that Tim Cook hired former hardware chief Bob Mansfield out of retirement to see what the hell was going on. Mansfield brought some needed sanity, slashed most of the projects and fired 2/3 of the people. He easily saved Apple $2B-$3B a year in unnecessary expenses. If Musk ever gets the boot from Tesla, look for Bob Mansfield to enter the running as his replacement. He is likely the one person with the experience and temperament needed to save the company.

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    • HotPotato HotPotato on May 28, 2019

      @TimK Solar City is dying on the vine from inattention. Roof tiles aren't in volume production and there's no timeline for it. Wall batteries are backordered because the batteries are needed for cars. I'd say what you suggest is already happening, but I'm not sure it's actually good for the company.

  • SuperCarEnthusiast SuperCarEnthusiast on May 22, 2019

    If Apple purchased Tesla, with its 300 billion cash in the bank and Apple fanboy based; Apple would clean the EV marketplace one and for all to be the supreme all mighty BEV king for eternity!

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    • HotPotato HotPotato on May 28, 2019

      Makes sense. Between the Teslas with Apple stickers and the Apple laptops with Tesla stickers, I'd say there's a pretty big crossover of the "I want the best/most groundbreaking and I'm willing to pay more for it" crowd. One thing Tesla should learn from Apple: don't cheapen the brand. Nobody wants an iPod Shuffle. And while plenty of people "want" a $35k base Model 3, there's no sense in producing one if it loses money. A Chevy Bolt is essentially an electric Honda Fit and a Model 3 is essentially an electric BMW 3-series; nobody in their right mind expects to get a 3-series for the price of a Fit.

  • MaintenanceCosts If only it had a hatch. The Model S is so much more practical, has similar performance in non-Plaid form, and is $20k more - and the $20k premium seems almost worth it just for the hatch.
  • Lorenzo I'm not surprised. They needed to drop the "four-door coupe", or as I call it, the Dove soap bar shape, and put a formal flat roof over the rear seats, to call it a sedan. The Legacy hasn't had decent back seat headroom since the 1990s, except for the wagons. Nobody wants to drive with granny in the front passenger seat!
  • Analoggrotto GM is probably reinventing it as their next electric.
  • Vatchy What is the difference between a car dealer and a drug dealer? Not much - you can end up dead using what they sell you. The real difference is that one is legal and one is not.
  • Theflyersfan Pros: Stick shift, turbo wagonExtra tires and wheelsBody is in decent shape (although picture shows a little rust)Interior is in decent shapeService records so can see if big $$$ is coming upCan handle brutal "roads" in Uganda, Rwanda, and Tanzania, although the spare wheels and tires will be needed. (See picture)Cons:Mileage is high Other Volvos on the site are going for less moneyAnyone's guess what an Ontario-driven in the winter vehicle looks like on the lift.Why wasn't the interior cleaned?Clear the stability control message please...Of course it needs to cross the border if it comes down here. She lowers the price a bit and this could be a diamond in the rough. It isn't brown and doesn't have a diesel, but this checks most TTAC wagon buyer boxes!
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