Rare Rides: The Gran Turismo Dream - a 1990 Mazda Eunos Cosmo
Today’s Rare Ride is a sporting luxury coupe with a complex rotary engine. It’s a car which was destined for America, but never quite made it.
It is, of course, the Eunos Cosmo. By Mazda.
The Cosmo name was a historical one for the Mazda brand. In 1967, the Cosmo was presented as a luxurious rear-drive sports car with an innovative rotary engine. The public got its first look at the Cosmo during the 1964 Tokyo Motor Show. Once production began in 1967, roughly one hand-built coupe left the Hiroshima factory each day. By the time first-generation production wrapped up in 1972, just 1,176 cars had been built.
This stunning navy example is owned by car collector Myron Vernis, and was featured at the 2014 Ault Park Concours show.
A second-generation Cosmo debuted for 1975; for economic reasons, it was now related to the Luce (929) sedan. Positioned as a personal luxury car, the Cosmo carried an opera window and an optional vinyl roof. Two inline-four engines joined a 1.1- and 1.3-liter rotary engine. Generation Two proved successful in Japan, where car taxation was (and is) based upon engine displacement. Less displacement, less taxes.
1981 brought the third-generation Cosmo, once again based on the Luce platform. Traces of brougham went away, as the angular coupe adopted modern styling, hidden headlamps, and graphic equalizers. For the first and only time, the HB Cosmo was available in a sedan body style — a rebadge of the Luce with a rotary engine. Cosmo choice reached a peak in this generation; gasoline, diesel, and rotary engines were on offer.
After the HB rounded out the Eighties, a fourth and final JC generation Eunos Cosmo was introduced for 1990. In 1989, Mazda founded its Eunos brand as a luxury arm to compete with the likes of Lexus and Infiniti. Aspirations in mind, Mazda developed a new platform for the Cosmo that was an extensive rework of the prior-gen HB. The coupe would end up the only car to use the platform.
Turning up the luxury, the Eunos Cosmo was a four-place affair which featured every technology Mazda could manage. The Cosmo was the first production car with factory GPS navigation. A cutting-edge CRT screen in the dash controlled navigation, television, audio system, and the climate control. It was the only Mazda ever equipped with a triple rotary engine: the uplevel 2.0-liter “20B” twin-turbo power plant. 300 horsepower and 300 lb-ft of torque travelled to the rear wheels via a four-speed automatic.
All this luxury and technology made for a lofty price, which was at odds with the financial crisis sweeping Japan at the time. Mazda ended up cancelling its Eunos dreams, folding the other models under development into other places in its lineup. The Eunos Cosmo remained right-hand drive, sold only in the Japanese market. When production ended in 1995, just 8,875 existed. Your author drove one, but only in Gran Turismo on Playstation 1.
Today’s Rare Ride is a tidy graphite example for sale in San Francisco (listing expired). Earlier examples are now eligible for import under the 25-year rule, and can be found for between $15,000 and $20,000 on U.S. shores.
[Images: seller, Corey Lewis/TTAC]
Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.
More by Corey Lewis
Comments
Join the conversation
I'm surprised the Eunos can be had for $15k - $20k since the 3 rotor 20B engine alone sells for $10k. Very very cool cars by Mazda.
That most recent Cosmo w/ the CRT looks pretty awesome. That was the only one of the line of which I was unaware. Ignoring the idea of turbo tri-rotor rotary in a luxury car, it is something I would have enjoyed driving.