General Motors Drops More Cash for Pickup Production

Matt Posky
by Matt Posky

With pickups and crossover vehicles serving as the lifeblood of domestic manufacturers, General Motors is setting aside $24 million for its Fort Wayne truck assembly plant. While the investment isn’t expected to result in any job creation, it does aim to boost production volume of the new Chevrolet Silverado and GMC Sierra in Allen County, Indiana.

According to GM, combined sales of the Chevrolet Silverado 1500 and GMC Sierra 1500 crew cab pickups, which launched last year, were up 20 percent in the first quarter of 2019 versus the year prior. This isn’t surprising, considering new versions of popular models typically see an uptick in sales, but General Motors says it anticipates another sizable increase in demand over the second quarter and wants the facility to be ready.

“We are building Chevrolet and GMC crew cab pickups at record volume and mix levels to meet customer demand and the $24 million investment will allow us to build even more,” said CEO Mary Barra in a statement. “The team here at Fort Wayne has done an outstanding job helping us satisfy customers throughout this launch. Our product ramp-up was very smooth and the quality has been exceptional. Crew cab sales have been very strong, and we are expanding customer choice with new models, more cab choices and innovative new powertrains.”

While substantially less than the $1.2 billion the company dumped into the facility in 2015, the manufacturer said the latest investment will go to improving conveyors and other tooling at the plant to support increased production targets. Renovations will reportedly be completed over the summer with minimal downtime.

Regular and double cab models started production late in the first quarter of 2019.

While the 4,000 plus workers at Fort Wayne bask in positive news, GM’s restructuring plan (which tentatively involves ending production at five North American plants) is still coming under harsh criticism from the likes of the UAW. The company has since announced new job opportunities in Ohio and fresh EV-focused positions at Orion Assembly in Michigan. It hasn’t made up for the job cuts, but it has softened some of the harsh rhetoric being tossed its way.

Additional investments wouldn’t be surprising as the year progresses, with the biggest news likely coming after General Motors finalizes contract renegotiations with the UAW this fall.

[Images: General Motors]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • DenverMike DenverMike on May 31, 2019

    Apparently a huge part of the plant has a roof that's not watertight in some areas so I'm sure that's a big part of the "other tooling" upgrades. Their fullsize pickups are their biggest money making/generating source so it's bizarre the plant and the trucks are so neglected compared to Ford/Ram rivals. This guy working at the plant (sort of hiding his identity) is whistle blower to pickup buyers, so take this video with a grain of salt. youtube.com/watch?v=-p_7OephMOM Just ignore the part about bent frames, water intrusion to cabs, and other defects simply forced down the line, not fixed, plus other corners being cut on Silverado/Sierra pickups. A real shame if true.

    • See 1 previous
    • Highdesertcat Highdesertcat on May 31, 2019

      @akear Exactly! And that's why I have tried to steer my best friend toward anything BUT a GM truck. But his wife wants a 2019 or 2020 Silverado 4dr with a Power Driver Seat (she's tiny). He's conflicted.

  • DeadWeight DeadWeight on May 31, 2019

    WordPress SUCKS especially on mobile devices, so I am going to quote DenverMike here: "DenverMike May 31st, 2019 at 7:41 am Apparently a huge part of the plant has a roof that’s not watertight in some areas so I’m sure that’s a big part of the “other tooling” upgrades. Their fullsize pickups are their biggest money making/generating source so it’s bizarre the plant and the trucks are so neglected compared to Ford/Ram rivals. This guy working at the plant (sort of hiding his identity) is whistle blower to pickup buyers, so take this video with a grain of salt. youtube.com/watch?v=-p_7OephMOM Just ignore the part about bent frames, water intrusion to cabs, and other defects simply forced down the line, not fixed, plus other corners being cut on Silverado/Sierra pickups. A real shame if true." IT IS TRUE. The Fort Wayne assembly plant is literally crumbling in real time, even though it produces some of the most profitable vehicles for Guangzhou-Guadalajara Motors. Yes, those trucks are basically knock-down kits comprised of around 50% Chinese, Mexican, Vietnamese, Thai made parts, but the points that a) buyers of those trucks hang American Flags on them or bumper sticker them up with patriotic jingoism, b) pay nosebleed prices for wretched quality (not the fault of the line workers; they do what upper management says), c) those Chinsesium-Mexicalish Silverados and Sierras HD are slapped together as quickly as possible while the rains pour down onto the factory floor, and d) Guangzhou-Guadalajara Motors nets $12,000 to $18,000 per each of these vehicles, should reinforce the point that Guangzhou-Guadalajara Motors is incapable of change, and is the British-Leyland of the USA (having already been taxpayer bailed out multiple times, and literally taxpayer owned in 2009-2011). This is Guangzhou-Guadalajara Motors DNA. A trillion newly injected stem cells from a reputable company could not alter this manifest destiny of a perpetual rolling dumpster fire. And the results are again speaking for themselves, as Guangzhou-Guadalajara Motors loses. Ore and more truck market share (blah, pay, blah, "GM is focused on profitably," - good luck with all that when the new vehicle market really contracts again, which is starting to happen). A dilapidated assembly facility of knock down foreign parts kits in Fort Wayne, with a partially open sunroof, letting spring showers in, flooding new truck cabs, with workers grinding down improperly fitting sections/metal components, to git'r done! (removing protection from corrosion that had been put in place by zinc baths of the cabs), and interiors being installed in cabs still holding enough rainwater to sink a small dingy, all in a factory resembling what one would expect to see out of 1970s British-Leyland, plastic sheeting/draping hanging all over the place, in the midlands! And I guaran-dam-tee that these are just the beginning of the problems in that facility, and assembly of those "professional grade" Heavy Duty! pickups. BEHIND AN EMMINENCE FRONT IT'S A PUT ON. *One year of Mary Barra's salary + stock compensation could at least fix the roof at Fort Wayne and keep the flood waters from pouring in.

  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
  • SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
  • SCE to AUX I'm already driving the cheap EV (19 Ioniq EV).$30k MSRP in late 2018, $23k after subsidy at lease (no tax hassle)$549/year insurance$40 in electricity to drive 1000 miles/month66k miles, no range lossAffordable 16" tiresVirtually no maintenance expensesHyundai (for example) has dramatically cut prices on their EVs, so you can get a 361-mile Ioniq 6 in the high 30s right now.But ask me if I'd go to the Subaru brand if one was affordable, and the answer is no.
  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
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