By on May 8, 2019

Image: Tim Healey/TTAC

You may have read a first drive review of Volkswagen’s new flagship, the Arteon, earlier today, but you probably didn’t know the automaker is already offering discounts on the liftback sedan.

We’ve spoken of the difficulties VW faces in launching a large car in a crossover-hungry market; the addition of available all-wheel drive and a carefully disguised rear hatch doesn’t take away from the fact the Arteon is *not* an Atlas. Maybe a dealer cash incentive will help move this unfamiliar metal.

News of the unadvertised cash comes from CarsDirect, which learned of the potential $2,500 discount via a dealer incentive bulletin. Its up to individual dealers to decide whether to keep the dough or use it to incentivize an automotive newcomer.

The premium large midsize scene isn’t a sparse segment

Arteon have only just become available after a series of issues delayed its trans-Atlantic boat trip. Starting at $35,845 for the base, front-drive SE model (destination amounts to $995), the Arteon line moves up through the SE 4Motion, SEL with 4Motion, SEL R-Line with 4Motion, and SEL Premium with 4Motion, with some trims suffering from limited availability. The top-flight model stickers for $46,210 before destination.

2018 Volkswagen Arteon cargo - Image: Volkswagen

CarsDirect points to a financing offer that would-be buyers should consider. It seems VW Credit is offering a dealer APR bonus of $2,000, combined with 2.9 percent financing for 60 months, which makes for a cheaper buy than other financing options. Leasing, on the other hands, is a different story.

From the publication:

Those leasing the Arteon will enjoy an ultra-low money factor of 0.00005. That’s equivalent to 0.1% APR, a hair above the 0% the brand is offering on the 2019 Passat. That said, factory discounts for leasing are limited to a mere $400, and only when choosing the SE R-Line trim.

VW’s first lease on the Arteon starts at $429 for 39 months with $3,499 due at signing. The offer comes with an allowance of 10,000 miles per year and equates to an effective cost of $519/month. At that price, we’re inclined to say the car is too expensive to recommend.

For less than that monthly sum, a shopper could get into a Honda Accord 2.0T Touring or base Kia Stinger, the second of those two models being $123 a month pricier than the advertised Arteon lease.

More significant is the lease offered on the 2019 ES 350, Lexus’ front-drive premium benchmark, which works out to an effective cost $462 a month.

[Images: Tim Healey/TTAC, Volkswagen of America]

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13 Comments on “As Volkswagen’s Arteon Starts Hunting Buyers, Dealers Have Cash to Work With...”

  • avatar

    This should have started at $29,995.

    • 0 avatar

      My guess is that because the vehicle has been on sale in Europe and other markets for a while now, VW has a pretty good indication that this vehicle will need something to sweeten the pot in order to move them. $2500 from day one will likely swell as the cars sit unsold. $5000 seems much more reasonable.

  • avatar

    nice-looking car but would never again buy a VW

    terribly over-priced too

  • avatar
    Land Ark

    For similar terms, my IS300 is $344/mo (not counting down payment).

    My Regal GS which I sent the last payment on already was $339/mo.

    Yes, I get they aren’t the same class, but is it worth $100 more a month?

    This thing will be out of the market in 2 years. And it’s a shame, but for the stupid mandatory full-grille front end, it looks like a very handsome car. I don’t know about the 2.0 as the only engine though.

  • avatar

    Are they kidding I can buy Ford Fusion for much less. Well they do not make Fusion anymore. Okay then how about Buick Regal – also a German car? True it is Opel but Arteon is VW – not much better.

    Okay I will buy Camry and will have peaceful and happy life.

  • avatar

    Typo in the title, should read: “Arteon starts hAunting buyers.”

  • avatar

    I’m still shocked VW brought this here. Not only does it run counter to their goal of protecting Audi profits, but it also contradicts their philosophy of “Americans want mediocre cars at cheap prices”. And with Buick piling cash on the hoods of Regal Sportbacks and the superior Stinger to contend with, I have a difficult time believing it’ll survive to see a refresh in North America.

    For a company that changes strategies every 5 years, you’d think pure dumb luck would give them a win once in a while.

  • avatar
    87 Morgan

    Yowza. As stated in the write up, you can get a Lexus ES for the same or less dough. I am also reasonably certain you could wonder over to your local BMW store and hammer out a similar deal on a 5 series. Is the 5 series a better car? I dunno, don’t really care. Most would rather have a BMW than a VW and BMW provides the maintenance during the lease I do believe.

    I am really struggling to see the value proposition of this car. Obviously a lot of effort has been put in to getting it here, but it appears zero effort has been applied to the why and the who side of the equation. Why would and who will buy this car?

  • avatar

    Arteon is a fine car with a reasonable power train and reasonable interior.

    Of course, that’s the problem with it: there’s absolutely nothing special about it, apart from the exterior (which is very attractive in person, I’ll admit).

    For this to be a success it needs a more upscale interior and dynamic power train. On the flip side, if this were priced like an Accord, VW would have a reasonable chance at success. Far more attractive than the new Accord.

  • avatar

    3,850 lbs. of road hugging AWD. No wonder it feels unimpressive. Looks pretty good though, except for the dark wheels. Agree with everyone else about the powertrain, its like deciding to attend a party in pajamas. The Regal GS had the basic idea with a V6 and then flubbed the exercise by having one with virtually no performance improvement over the base engine. It should be obvious by now that an optional engine is (a) necessary and (b) has to be impressive.

  • avatar

    At that price, I’d opt for a low mileage CPO Audi. Having owned both VW and Audi vehicles, the Audi at its lowest seems better than the best from VW. Where I noticed it was in the amount of sound dampening material in the Audi.

  • avatar

    A loaded, roomy Passat is 31k before incentives or leftovers from last year. You’d have to REALLY want the Arteon to pay a 13-20k premium to get it over the Passat.

    Other than the Atlas and new Tiguan, the GTI is the only other vehicle VW makes that people care about.

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