Toyota Has a Big Announcement for Canada Next Week
Toyota Motor Manufacturing Canada (TMMC) plans to make a major announcement on Monday regarding its North Plant in Cambridge, Ontario. These days, such news automatically drums up concerns of layoffs and factory closures. However, Toyota’s announcement sounds as though it will be relatively positive in nature, focusing on production changes.
While the corporate release gave no additional details as to what the announcement might entail, Toyota said the message will “will serve to further reaffirm Toyota’s commitment to manufacturing in Canada.”
Last month marked the completion of the automaker’s $1.4-billion investment into its Canadian operations and the start of production of the TNGA-based RAV4 in Cambridge, so it would be pretty wild to see Toyota backpedal on any Canadian commitments.
“Because of TNGA and the dedication and hard work of our team members, TMMC will be able to adapt more easily to changes in consumer demand, remain globally competitive and always be ready to deliver on customer expectations,” Fred Volf, president of Toyota Motor Manufacturing Canada, said at the RAV4’s launch event.
Automotive News previously reported that the company is considering new production in Canada. At the time, Volf was unable to confirm anything, but noted that Toyota was examining “future opportunities” in Canada and was excited for the day he could elaborate further. He’s expected to be joined by federal and provincial dignitaries on Monday.
[Image: Toyota]
A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.
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So they've made an announcement that next week there will be an announcement. Was there a press release last week that they would make an announcement this week about making an announcement next week? What a waste of bytes.
Per Automotive News, they will be the Lexus NX and RXL