Extreme Vitriol: Unifor Squares Off With Ontario, Receives Support From Veteran Rockstar

Matt Posky
by Matt Posky

The Ontario government isn’t pleased with Unifor’s handling of General Motors’ decision to close Oshawa Car Assembly. Like the UAW, Canada’s autoworker union has been extremely vocal in its opposition to GM’s restructuring plan. Over the last few months Unifor members have picketed, held multiple rallies, protested the automaker during the North American International Auto Show, called for a boycott, and aired commercials condemning the manufacturer during the Super Bowl.

Todd Smith, Ontario’s minister of economic development, job creation and trade, believes all of this has been detrimental to future business investment. “The Unifor message hasn’t been helpful, not just for General Motors but the auto industry in Ontario,” he said during the Automotive News Canada Congress in Toronto.

“We would really like to have a better partner with Unifor so we’re looking after those affected employees in Oshawa. We’re committed with training colleges and universities and the rapid response team that is on the ground there to help with re-training with some of the programs we’re putting in place like the microcredentialing pilot for affected workers and some of the other programs,” Smith continued. “There’s opportunities for those workers, but we need Unifor to come to the table and work with us so we can look after those employees and find them employment elsewhere.”

Unifor has been at odds with the Ontario government for a while now. Back in November, Canadian Prime Minister Justin Trudeau said Ontario Premier Doug Ford should speak up more for auto workers — leading to accusations from Ford that the PM was “selling false hope and empty promises” to auto workers about to lose their jobs.

At the time, Unifor President Jerry Dias seemed hopeful he could find an ally in Trudeau. In fact, the prime minister had already pledged his support years earlier. “My government is pleased to be a solid partner with workers,” Trudeau told a union crowd back in 2016. “The labour movement believes in justice, compassion, and the growth and success of Canada’s middle class. And on that, our government shares common ground with you … We know that working people are not the enemy. And we know that after a decade of — to be polite about it — neglect, the labour movement deserves fairness from the federal government.”

But a lack of direct support from Canadian officials following GM’s decision to shutter Oshawa has tempered Dias’ optimism. In the union’s eyes, Premier Ford received a downgrade for similar reasons. However, there is now a (provincial) government plan in place. On Thursday, Smith and Ford laid out a $30 million (C$40 million) strategy to encourage investment, retraining, apprenticeships, and more in Ontario’s automotive sector over the next three years.

“Our government understands what auto companies need to thrive and prosper in our province,” explained Ford. “This is like Christmas coming — us getting elected — to industries across the province. They’re as happy as anything. They actually have a business-minded government.”

Dias remains unsold on the idea.

“The only thing that Todd Smith and others are looking to do right now is cover their political backside, Dias said. “I don’t know how the government can say they have the plan to create jobs, but have no plans to save the ones that are already here, and herein lays the problem.”

Unlike Smith, the Unifor president wasn’t at the Automotive Congress. Instead, he attended a rally in Oshawa, fronted by music legend Sting, to protest General Motors — where he unleashed some of his finest verbal vitriol to date.

“You’d think Doug Ford would have been in Oshawa today with the workers. Instead, he tried to create a diversion in Woodbridge and he made a non-announcement,” Dias told Automotive News over the phone. “The media that were here today in Oshawa were all laughing because [Ford] didn’t fool a soul. That was a diversion and he looked stupid.”

“They are a government that lacks any sort of courage,” he continued. “Let’s take their arguments to the next natural progression. Here’s a government that is saying they are going to put procedures in place to help attract investment, yet 14,000 jobs are going to leave Ontario and they are not lifting one finger. So it’s pretty difficult for them to argue with any conviction that they have a plan. What they did was roll out the red carpet for General Motors to leave.”

While only 2,600 employees are slated to lose their jobs at Oshawa, Unifor believes that layoffs could be as high as 14,000 once suppliers and supplementary positions are accounted for.

“I’m fascinated about how this is a government that fancies themselves as [working] for working-class people, but don’t lift a finger to defend them. So here we get Sting, who arguably has no skin in the game at all, does a benefit performance in Oshawa and starts criticizing GM’s decision,” Dias complained. “The Ford government has never once criticized GM’s decision. You know why? Because they believe in GM’s right to close the Oshawa complex more than they believe in the rights of Ontario workers to have good-paying jobs. And that’s the problem. They are looking so stupid.”

Legally, General Motors does have the right to close the facility. Despite Unifor harping on the vast sums of money Canadian and U.S. governments spent to bail GM out during the recession, there’s no obligation for it to continue operating within either nation. However, he does have a valid point about members of his government — many of whom publicly promised to back Unifor in the past, but came up short on delivering the kind of help it expected in its fight with General Motors. At least they’ll always have Sting.

[Image: BobNoah/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • JoDa JoDa on Feb 17, 2019

    "Todd Smith, Ontario’s minister of economic development, job creation and trade, believes all of this has been detrimental to future business investment." Ya Think? Dias is a stupid kinda parasite, ain't it?

  • Lightspeed Lightspeed on Feb 17, 2019

    GM has a right to leave, they also have the right to build the sub-par junk they pass-off as cars. Unifor has a right to advertise, call for boycotts, fight for people's jobs. I feel for those folks losing their jobs, and I hope the re-training they've been offered is valuable and successful. I also feel for the far greater numbers of unemployed here in Alberta, whom Ottawa offered to merely extend their EI benefits. Thanks a lot Justin.

  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
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