All Your Favorite Movie Cars In One Walmart Commercial, Plus An Easter Egg

Maybe I’m getting old, because I think most popular culture is dreck, or maybe it really is at best pablum and at worse corrosive to the mind and soul. Perhaps it’s because I don’t want to be harangued politically by someone whose profession involves lying convincingly. Whatever the reason, I haven’t watched an award show like the Oscars or Grammys in decades. I wouldn’t have even known the Golden Globes award show was taking place Sunday night if NBC hadn’t been hyping the broadcast during the NFL playoff game I tuned into to get some idea of what people who don’t live in Detroit do on Sunday afternoons in January.

Though I knew about it, as you can guess, I hadn’t planned on watching the Golden Globes. I went out to hear some blues, but the award show was on a couple of the flat screens on the walls at the Blue Goose Inn. That’s how Walmart’s new commercial promoting its grocery pickup service came into my ken. You may ask yourself, why is Schreiber talking about grocery ads at a car site? The answer to that question is that Walmart contracted with a number of movie and television studios to be able to feature a dozen genuinely iconic movie and TV cars and trucks in the ad. Get it? Movie cars in an ad running during a movie award show?

Who wants to see Chevy’s real people when you can watch the Batmobile doing a grocery run? Considering I’ve deliberately done a grocery run in a 204 mph McLaren just to say it could be done, the commercial’s conceit appeals to me. From the reaction in and outside the automotive world, from Autoblog to USA Today, I’m not the only one whose interest was piqued, at least in the movie machines, if not in having canned corn delivered to my trunk at Walmart.