Sure, GM Europe Is Gone, but the Automaker Hasn't Entirely Pulled up Stakes

Matthew Guy
by Matthew Guy

General Motors vacated the continent in fine style last year, flushing the Vauxhall and Opel brand to Groupe PSA in a deal worth about 2.2 billion Euro. However, it turns out Ren Cen remains as a lingering presence in moving metal across the pond.

All this was spurred by a tweet by David Shepardson of Reuters revealing The General sold about 3,000 vehicles in the first nine months of 2018, compared to 684,000 during the same period one year ago. This makes sense, given the sloughing of Vauxhall/Opel.

Since the word “Europe” shows up exactly zero times in GM’s Q3 earnings report, it left your author wondering: what models comprised those sales? Not the ones I thought, as it turns out.

GM maintains a network of Cadillac dealers in Europe and, as it happens, they sell more machines than just those inviting us to Dare Greatly. Two of them, apparently: the Chevrolet Camaro and Corvette.

Post-Opel sale — In the first nine months of 2018, @GM sold 3,000 vehicles in Europe down from 684,000 in same period in 2017

— David Shepardson (@davidshepardson) October 31, 2018

Some digging showed that Cadillac topped out in the 2007 calendar year in terms of European volume, moving approximately 3,000 units by itself during those 12 months. Last year, they rang up 916 sales. Currently shown on the European build and price tool are the trio of Escalade, CTS-V, and CT6.

Here’s where GM nameplates stand through to the end of August in Europe, with numbers hewn from CarSalesBase.com:

Those Corvette sales are extrapolated, as specific numbers were not readily available for that nameplate. However, knowing the monthly totals, we subtracted Cadillac and Camaro (and the small Daewoo volume) to arrive at the number you see in the chart. Aren’t we bloody clever. Given the pricing delta between Camaro and Corvette, plus seasonal demand, the figures shown are reasonable.

Speaking of pricing, a quick peek at the pricing tool on Cadillac’s site revealed what our neighbors are paying compared to the Monroney here at home. For example, an Escalade ESV Platinum 4×4 with a few extras listed as standard in Europe carries a sticker of $101,190 in America. The same truck lists for £99,440 in the UK, or $128,542 at today’s exchange rate.

Swinging the needle are France’s Cadillac dealers, who charge €124,070 for the same machine, a sum equal to $141,421 of today’s American dollars. The fact that comparable vehicles cost more in Europe is not a surprise to any gearhead, but it is always interesting to see how the other half lives.

The numbers shown above include sales in the countries of *draws breath* Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and Switzerland *exhales*.

If anyone can read that list like the guys who used to blurt out the types of mail-order diplomas they used to advertise on TV, give yourself a round of applause.

[Image: General Motors]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • 28-Cars-Later 28-Cars-Later on Nov 02, 2018

    Those are exactly the models I would think could sell there, why bother with any of the other ones?

  • Beken Beken on Nov 02, 2018

    I saw a Corvette near Buckingham Palace while in London last month. I think that was the only American car I saw in my 10 days there.

  • JMII My wife's next car will be an EV. As long as it costs under $42k that is totally within our budget. The average cost of a new ICE car is... (checks interwebs) = $47k. So EVs are already in the "affordable" range for today's new car buyers.We already have two other ICE vehicles one of which has a 6.2l V8 with a manual. This way we can have our cake and eat it too. If your a one vehicle household I can see why an EV, no matter the cost, may not work in that situation. But if you have two vehicles one can easily be an EV.My brother has an EV (Tesla Model Y) along with two ICE Porsche's (one is a dedicated track car) and his high school age daughters share an EV (Bolt). I fully assume his daughters will never drive an ICE vehicle. Just like they have never watched anything but HiDef TV, never used a land-line, nor been without an iPad. To them the concept of an ICE power vehicle is complete ridiculous - you mean you have to STOP driving to put some gas in and then PAY for it!!! Why? the car should already charged and the cost is covered by just paying the monthly electric bill.So the way I see it the EV problem will solve itself, once all the boomers die off. Myself as part of Gen X / MTV Generation will have drive a mix of EV and ICE.
  • 28-Cars-Later [Model year is 2010] "and mileage is 144,000"Why not ask $25,000? Oh too cheap, how about $50,000?Wait... the circus is missing one clown, please report to wardrobe. 2010 AUDI A3 AWD 4D HATCHBACK PREMIUM PLUS
  • 28-Cars-Later So Honda are you serious again or will the lame continue?
  • Fred I had a 2009 S-line mine was chipped but otherwise stock. I still say it was the best "new" car I ever had. I wanted to get the new A3, but it was too expensive, didn't come with a hatch and no manual.
  • 3-On-The-Tree If Your buying a truck like that your not worried about MPG.
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