Europe Will Punch Back Against Any U.S. Car Tariff: EU Trade Commissioner

Matt Posky
by Matt Posky

It’s been a trade-heavy week. Earlier, the White House decided to postpone any major tariff decisions following a discussion with the Commerce Department over a draft report on the impact of auto imports, giving trade representatives from the United States and European Union room to talk.

Unfortunately, things don’t appear to have gone swimmingly. European Trade Commissioner Cecilia Malmström left her Wednesday meeting with U.S. Trade Representative Robert Lighthizer promising that the EU would have retaliatory tariffs at the ready if America pulls the trigger on auto import duties. However, she also said some progress was made during her talk with Lighthizer, but had nothing conclusive to announce

Negotiating with the EU has grown difficult and, frankly, the automotive aspects have become less important of late. The European Union is now discussing the possibility of creating its own army, leaving president Trump to tweet angrily about historical precedents.

“Emmanuel Macron suggests building its own army to protect Europe against the U.S., China and Russia,” Trump wrote earlier this week. “But it was Germany in World Wars One & Two — How did that work out for France? They were starting to learn German in Paris before the U.S. came along. Pay for NATO or not!”

While German expansionism was indeed a major theme of the 20th century, the leadership of France and Germany are both open to the idea of building an army this time around. Take away from that what you will — just know that it’s creating additional tensions that aren’t likely to simplify trade negotiations. Nigel Farage, a British Member of the European Parliament and leading advocate for Brexit, is currently trying to encourage free trade deal between the UK and the rest of Europe, without much success. He also recently claimed the EU’s recent actions have “ launched a new Cold War against America.”

Long story short, relations between the EU and U.S. aren’t particularly good.

It’s too difficult to pin down exactly when things started going sour, but the United States’ steel and aluminum tariffs were an important milestone in 2018. The EU responded immediately with new duties on American products like jeans, bourbon, and motorcycles. In June, the countries agreed not to impose any new tariffs on each other as they worked toward a free-trade solution. That sounds good, and it’s been endorsed by several of Europe’s leading politicians, but all that’s really come of it is a standoff hung upon a loose agreement.

Malmström said Wednesday she doesn’t expect any new tariffs coming from either side, but also claimed the EU has “not received any assurances” that the Trump administration won’t still implement auto tariffs. Presumably, Trump’s summer meeting with Jean-Claude Juncker, President of the European Commission, didn’t hold sufficient weight, as no formal agreement was penned.

However, in August Malmström said the European bloc would be willing to remove all tariffs on cars and other industrial products as part of a limited trade deal with the United States, if the United States does the same. Perhaps this problem can still be solved in a way that’s beneficial to all parties if everyone keeps that suggestion in mind. But we’ve noted before that the clock is ticking and the United States appears less interested in waiting around.

Last month, U.S. Commerce Secretary Wilbur Ross said as much following a meeting in Brussels. He complained that the EU needed to show things were progressing and mentioned that the two nations really only have until the spring to hammer out a trade deal before the U.S. has to make a final decision on tariffs. Unfortunately, the U.S. is supposed to wait until 2019 before it can consider trade debates official. As well, the EU has to gain approval from 28 member states. It’s a lot to ask for on a very limited timeline.

“It could be cars, it could be agriculture, it could be industrial products — it could be everything. And we will do that, but hope we don’t have to get to that situation,” Malmström said of the EU’s potential tariffs.

It looks like we’ll either end up with a more fluid automotive exchange with Europe in 2019, likely abolishing all tariffs, or a situation where we tariff each other into oblivion and vehicle prices rise just about everywhere.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Big Al from Oz Big Al from Oz on Nov 18, 2018

    vvk, How can my comments be construed as anti American, let alone connected with the Chinese? This article is about EUROPE. I want America to have a more liberal economy so more in the US can benefit. America is facing steep competition and like sports you can't play the game and make your or change the rules as the game is played. This how Trump operates. You only will end up pi$$ing your competition and they will leave you. You then are out of the game, with less. How hard is it to play the game?

    • See 3 previous
    • Highdesertcat Highdesertcat on Nov 19, 2018

      @Big Al from Oz For almost two years now, President Trump and his administration are proving that the US doesn’t have to play and doesn’t compete. Now if the US chooses to play, it will be on America’s terms: to wit, renegotiations of trade agreements, tariffs etc. Seems to work for President Trump and the US. Look at what has happened to America’s Steel industry, and Aluminum industry, mining and America’s energy industry. Outstanding achievements and progress. I dread the day that the lefty libbies come back into power and drive America back into poverty, welfare, foodstamps, redistributing America’s wealth, and go on a global apology tour.

  • Voyager Voyager on Nov 21, 2018

    Still an interesting move Trump is making - The Germans can avoid having to face higher import duties by manufacturing their cars in the U.S. Ergo: more jobs in the U.S. Might even become painful. Will the EU levy higher tariffs on Made-in-the-USA, German cars then?

    • Big Al from Oz Big Al from Oz on Nov 21, 2018

      voyager, BMW is moving jobs out of the US due to new import tariffs and high metal costs, not building in the US. BMW need exports from the US. Wishful thinking on your part.

  • EBFlex Demand is so high for EVs they are having to lay people off. Layoffs are the ultimate sign of an rapidly expanding market.
  • Thomas I thought about buying an EV, but the more I learned about them, the less I wanted one. Maybe I'll reconsider in 5 or 10 years if technology improves. I don't think EVs are good enough yet for my use case. Pricing and infrastructure needs to improve too.
  • Thomas My quattro Audi came with summer tires from the factory. I'd never put anything but summer tires on it because of the incredible performance. All seasons are a compromise tire and I'm not a compromise kind of guy.
  • EBFlex What Ford needs to do is get the quality fixed. These are low quality junk just like the rest of the lineup.
  • AZFelix UCHOTD (Used Corporate Headquarters of the Day):Loaded 1977 model with all the options including tinted glass windows, People [s]Mugger[/s] Mover stop, and a rotating restaurant. A/C blows cold and it has an aftermarket Muzak stereo system. Current company ran okay when it was parked here. Minor dents and scrapes but no known major structural or accident damage. Used for street track racing in the 80s and 90s. Needs some cosmetic work and atrium plants need weeding & watering – I have the tools and fertilizer but haven’t gotten around to doing the work myself. Rare one of a kind design. No trades or low ball offers – I know what I got.
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