Mystery Mustang Appears in New Ford Ad

Steph Willems
by Steph Willems

Ford Motor Company dropped its first Bryan Cranston-filled “Built Ford Proud” commercial today, offering the Breaking Bad alumnus an opportunity to cast aspersions at the company’s rivals, including industry startups. It’s filled with Ted Talk-bashing, futurespeak-trashing bravado linked together with a thread of get ‘er done, implying that talk is cheap, and real progress takes hard work.

You can count on Ford to build the future — that’s the message here.

Halfway through the ad, a 1960s Mustang blasting through a desert landscape morphs into a contemporary model, then morphs again into something else. But what is it?

Our worst fear was that this vehicle was the upcoming Mustang-inspired electric crossover. It’s a darkened shot at a distorted angle, but we can see that this vehicle’s face looks EV-only, swathed in plastic. A Mustang logo glows a color now synonymous with “green”: blue.

Surely Ford wouldn’t tempt civil unrest with a non-Mustang vehicle that actually bears a Mustang logo? Our minds raced. Will the Mustang become its own line? Is a Mustang X around the corner, or a Mustang EV X-Cross? Ford already ran into heated opposition when it announced the upcoming vehicle as the Mach 1 back in January.

Steph Willems
Steph Willems

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  • WallMeerkat WallMeerkat on Oct 22, 2018

    "Building cars"... technically you gave up on that idea. The next phase of the marketing has an advert with the next scene... The grille with the light up Mustang Pony falls off, revealing that it is actually the grille from an Audi A5. The man off of Breaking Bad then announces "Ford. Part of the Volkswagen group. Tread carefully" or something like that.

  • Flipper35 Flipper35 on Oct 22, 2018

    The picture with the square headlights looks a lot like a Camaro. Or what the Camaro could have been.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh haaaaaaaaaaahahahahahahahaha
  • Kjhkjlhkjhkljh kljhjkhjklhkjh *Why would anyone buy this* when the 2025 RamCharger is right around the corner, *faster* with vastly *better mpg* and stupid amounts of torque using a proven engine layout and motivation drive in use since 1920.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I hate this soooooooo much. but the 2025 RAMCHARGER is the CORRECT bridge for people to go electric. I hate dodge (thanks for making me buy 2 replacement 46RH's) .. but the ramcharger's electric drive layout is *vastly* superior to a full electric car in dense populous areas where charging is difficult and where moron luddite science hating trumpers sabotage charges or block them.If Toyota had a tundra in the same config i'd plop 75k cash down today and burn my pos chevy in the dealer parking lot
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I own my house 100% paid for at age 52. the answer is still NO.-28k (realistically) would take 8 years to offset my gas truck even with its constant repair bills (thanks chevy)-Still takes too long to charge UNTIL solidsate batteries are a thing and 80% in 15 minutes becomes a reality (for ME anyways, i get others are willing to wait)For the rest of the market, especially people in dense cityscape, apartments dens rentals it just isnt feasible yet IMO.
  • ToolGuy I do like the fuel economy of a 6-cylinder engine. 😉
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