Honda Invests Big in GM's Cruise Self-driving Arm

Steph Willems
by Steph Willems

Honda likes what GM Cruise LLC is doing, and wants it to have some cash. On Wednesday, the Japanese automaker announced it would invest $2.75 billion in the GM-owned autonomous driving company, hoping to reap some of the reward of its purpose-built self-driving car.

While still under development, Cruise claims the vehicle — free of such things as a steering wheel or pedals — will arrive in 2019. Already, the company has a fleet of modified Chevrolet Bolts operating as testbeds for the technology. Once unveiled, GM Cruise plans to use the vehicle in a new ride-hailing service while also making it available to others, potentially funneling big bucks into its parents’ coffers. Honda’s, too.

Honda’s investment sees the automaker hand over $750 million up front, with the rest of the sum changing hands over the course of 12 years. The $2 billion will go towards development and mass production of the vehicle.

In a joint statement, the automakers said the investment will aid in the creation of a vehicle “that can serve a wide variety of use cases and be manufactured at high volume for global deployment.” For its contribution, Honda nets a 5.7 percent stake in GM Cruise LLC, which now carries a valuation of $14.6 billion.

The two automakers also announced they “will explore global opportunities for commercial deployment of the Cruise network.”

Alternative revenue streams are what Cruise is all about. The automaker purchased the Silicon Valley startup in 2016 for $581 million, tasking it with the development of GM’s own self-driving car. The unit purchased LIDAR maker Strobe a year later. Earlier in 2018, Cruise’s fortunes rose after a $2.25 billion investment from the Softbank Vision Fund — an investment that garnered the firm a 19.6 percent stake.

“The Honda partnership paves the way for massive scale by bringing a beautiful, efficient, and purpose-built vehicle to our network of shared autonomous vehicles,” said Cruise CEO Kyle Vogt in a statement.

As for the vehicle under development, progress is apparently well advanced. In a statement reported by Automotive News, GM president Dan Ammann, who oversees Cruise, said the car is the first purpose-built production vehicle that is “free from the constraints of having to think about vehicle design and having a driver at the wheel, and all the traditional approaches to that.”

Forgive this writer for feeling a little concerned about his driving future.

[Images: General Motors]

Steph Willems
Steph Willems

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  • Mjz Mjz on Oct 03, 2018

    I will NEVER EVER ride in an autonomous vehicle that does not have redundant controls. NEVER EVER.

    • Brn Brn on Oct 03, 2018

      I'd consider it. Not yet, but someday.

  • Tedward Tedward on Oct 04, 2018

    I'm with mjz. There is no upside to removing the physical controls. The way I see it there are only two plausible reasons for that design change, and they are pr shock value and cost savings. Neither, obviously, is sufficient justification to remove the most important failsafe a self driving car could have, the squishy grey computer that has been handling this kind of math with ease for decades. I won't get in one and I will have an angry response to seeing them on the street. It makes me think poorly of GM and Honda that they would participate in a program or business model set up this way.

  • 3-On-The-Tree Lou_BCone of many cars I sold when I got commissioned into the army. 1964 Dodge D100 with slant six and 3 on the tree, 1973 Plymouth Duster with slant six, 1974 dodge dart custom with a 318. 1990 Bronco 5.0 which was our snowboard rig for Wa state and Whistler/Blackcomb BC. Now :my trail rigs are a 1985 Toyota FJ60 Land cruiser and 86 Suzuki Samurai.
  • RHD They are going to crash and burn like Country Garden and Evergrande (the Chinese property behemoths) if they don't fix their problems post-haste.
  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
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