European Ford Buyers, At Least, Get a Tiny Amount of Sedan Optimism

Steph Willems
by Steph Willems
european ford buyers at least get a tiny amount of sedan optimism

Over the weekend, the future of Ford’s Mondeo midsize sedan (and wagon) looked as bleak as that of its U.S. Fusion twin. Britain’s Sunday Times, citing anonymous sources, claimed the automaker was poised to ditch the Mondeo, as well as a crop of other models, in an effort to shore up its sagging European operations.

Not so, claims Ford, though the murky timeline for the Fusion’s demise has us wondering if this reprieve for the Mondeo stands to be short-lived.

The report claimed Ford would ditch the struggling Mondeo amid a streamlining effort that could see 24,000 employees dropped from its worldwide roster, many of them in Europe. On the product front, the Mondeo suffers from a widespread contagion known as “not being an SUV.”

In the U.S., the Fusion is expected to shuffle into the afterlife by 2021, though the model name might remain, likely affixed to a high-riding vehicle with a liftgate.

Responding to the report, Ford stated, “We have upgrades coming for Mondeo later this year, which will see new powertrains as well as exterior and interior updates as well as enhancements to the Mondeo Hybrid range.” Should the new content fail to budge the sales needle, it’s not hard to imagine the Mondeo passing away at the same time as the Fusion. The other vehicles mentioned in the report — the Galaxy and S-Max minivans — went unmentioned. All three vehicles share a Valencia, Spain assembly plant.

Ford’s European division lost $73 million in the second quarter, and its continued lack of strength is just one of the anchors holding back the automaker’s dismally low stock price. Last month, Moody’s downgraded the company’s credit rating to one step above junk status.

[Image: Ford of Europe]

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  • Inside Looking Out Inside Looking Out on Sep 04, 2018

    Ford announced that they cancelled development of Fusion's update. How in the world they are going to come up with updated Mondeo when it is nothing other than Fusion with some European tweaks? I cannot believe that, sorry.

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    • WallMeerkat WallMeerkat on Sep 06, 2018

      Original Mondeo was sold as the Ford Contour. The original 'CD' code came about as it straddled the traditional C/D segments (compact/mid-size) The way I see it the Mondeo faces 1 of 2 futures: - It is axed. Plenty of European market sedans have been axed, Honda Accord (though strangely they will try and sell a Civic sedan), Nissan Primera, Citroen C5 (in the UK at least), Toyota Avensis (though strangely they will try and sell the Camry hybrid), Subaru Legacy/Impreza sedan etc. - They continue to develop the Mondeo/Fusion primarily for the Australian and Chinese markets, the European Mondeo is based on this. With axing the Falcon they need a large sedan for Australia, and China still likes a side of large sedan with their SUVs. At one point it looked like it may be spun off to it's own brand, Vignale, but that is now being used as a trim level.

  • Iddqd Iddqd on Sep 06, 2018

    the main flaw with Ford sedans was and will forever be their fluctuation in model names. European car buyer don`t fancy an everchanging brand, since THIS is what the are buying in the end... a BRAND. and with that all the fancy attributes, your common merchandize puppet can recite ad infinitum. They should have sticked with the Sierra badge for what its worth and made it a car they would have been PROUD of, instead of following some idiotic `world car`agenda... everything about this idea is unsexy in the first place- you buy a car, which is a huge investment in the first place,and you get to know, that EVERYONE else on the friggin planet is (potentially) driving the same car aswell? thank you very much,Ford. Hackett is doing everything right; UNSEXY CARS DON´T SELL. period

  • Zipper69 The Bronco is a soft option and has the style that the Jeep lacks. The actual ability of the respective vehicles is irrelevant, they "compete" on image alone. The Bronco is new and trendy and production can't keep pace with demand
  • MaintenanceCosts Will the Bronco have a four-motor configuration a la Rivian? That seems to me like the right approach for an EV off-roader. Enables lots of neat tricks.
  • Lou_BC ERay? A southern model will be the BillyRay.
  • Lou_BC I've never used a car buying plan service. My Costco membership did get me 1,000 cash back on my last truck.
  • Jeff S I can understand 8 cars is a bit much unless you are a serious collector. I always loved the Challenger when it first came out and now. I don't need a car like this but I am glad it exists at least for 1 more year. If I had a choice between a Mustang, a Camaro, and a Challenger I would opt for a Challenger but probably with a V-6 since it has more than enough power for most and I don't need to be burning rubber. Challenger has the classic muscle car looks, more cabin room, and a decent size trunk which makes it very livable for day to day driving and for traveling. The base models of the Dodge Challenger has a 3.6-liter V6 engine that gives you 305 horsepower with 268 lb-ft torque. The car attains 60 mph from a standstill within just 6 seconds, which is quite fast. Even with their base engines, the Challenger and Camaro are lightning-fast. The Camaro reaches 165 mph, while the Challenger can go up to 11 mph faster!