Cadillac's Hazy Diesel Engine Program Tentatively Bites the Dust

Steph Willems
by Steph Willems

It’s looking increasingly like the compression ignition engine won’t get an opportunity to redeem itself at Cadillac. After making diesel a dirty word in the early 1980s with the help of Oldsmobile’s cantankerous, oil-burning 5.7-liter V8, GM’s luxury arm dived back into diesel development towards the end of the last decade. A recession and bankruptcy put the kibosh on those outsourced plans.

Then, in 2014, happier economic times brought about a renewed interest in the pursuit of diesel. Cadillac hoped to woo MPG-loving Europeans by outfitting new sedan models with diesel powerplants developed in-house. Americans would get a taste, too.

Scratch that, says Cadillac president Steve Carlisle.

Speaking to Automotive News, the brand’s head honcho, who took over from a deposed Johan de Nysschen in April, says Cadillac is having second thoughts about diesel. Blame newfound scrutiny from regulators and the tarring and feathering of the fuel by European lawmakers — the same people who, just a few years earlier, incentivized its use.

“We have been working on diesel, but the markets may be changing more quickly than we anticipated,” Carlisle said. “Going forward, we will focus on electrification.”

The Cadillac boss stopped short of saying the program’s scrapped. Frankly, it’s odd the program made it this far. It was only a year old when Volkswagen’s diesel debacle made headlines in 2015. Cadillac’s parent offloaded Opel, a key engine development partner, in 2017. The tea leaves weren’t exactly promising smooth sailing in the years ahead, yet Cadillac pressed on, hoping to offer four- and six-cylinder diesels in a variety of models, including the just-launched XT4 crossover.

The plunging market share of diesel in Europe, further vehicle emissions tightening, and a German court ruling allowing cities to ban oil-burning vehicles have probably made things too bleak to continue. Back in January, de Nysschen was busy pouring cold water on plans for a diesel-fueled entry into the European market.

“If we want to be successful in Europe, we have to have the product – smaller cars and crossovers with the right propulsion systems,” de Nysschen told Wards Auto. “If we went to Europe now and wanted to be successful, we would have to invest in developing a family of diesel engines, which would be insane because they would have a very limited lifespan. It would make no sense.”

One wonders how far the program progressed.

In the U.S., diesel faces calmer waters. Fiat Chrysler still offers the 3.0-liter EcoDiesel V6 (after getting itself in deep EPA trouble not long ago ago), and Ford and GM have light-duty diesel 3.0-liter six-cylinders on the way. There’s also 1.6-liter and 2.8-liter diesels on offer in smaller GM cars, crossovers, and mid-sized trucks.

Carlisle believes diesel still has a place in modern world, especially in trucks, and will for many years to come. Whether this is enough to keep the program alive remains to be seen.

[Image: General Motors]

Steph Willems
Steph Willems

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  • El scotto El scotto on Sep 16, 2018

    DW and HDC are commenting again. All is right in the TTAC comments.

    • Highdesertcat Highdesertcat on Sep 17, 2018

      Good to see you're still on ttac, el scotto. I've been out of the good ol' US of A since before Memorial Day and didn't come back until after Labor Day. Ensenada, Baja California, Old Mexico, is a wonderful place to be. I highly recommend it!

  • Luke42 Luke42 on Sep 17, 2018

    Cadillac should be competing with Tesla, rather than BMW. Diesels are over, as much as I enjoyed driving my Jetta TDI (when it ran). Electric is the future. Yeah, moving to New technology is risky, but that's where the new customers appear to be, and it's definitely the hype is. Cadillac will continue to struggle as long as they do the same old ICE thing, because everyone who wants to pay the non-depreciates.prixe for an Escalade or a knockoff BMW already has one. But EVs are different -- there's a lot of unmet demand there, relatively speaking.

  • MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
  • Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
  • BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
  • Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
  • MaintenanceCosts E34 535i may be, for my money, the most desirable BMW ever built. (It's either it or the E34 M5.) Skeptical of these mods but they might be worth undoing.
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