Upgraded Nissan Versa Still Dirt Cheap, Gets Budget-friendly Special Edition

Matt Posky
by Matt Posky

Peaking sharply in 2015, domestic sales of Nissan’s Versa slipped as North America pivoted toward crossover vehicles. While that’s normally a shame, there isn’t a lot of praise to heap upon the model. But is certainly is cheap!

Upgraded in the middle of 2018 to include a standard rear-view camera, along with a 7.0-inch color touchscreen, audio streaming via Bluetooth, Siri Eyes Free, a USB connection, new speakers, and — get this — an auxiliary input, Nissan intends to further improve the model for with the SV Special Edition package. However, bargain hunters might rejoice, as the model’s overall pricing will enter 2019 nearly unchanged.

That’s $12,360 (plus a $895 destination fee) for what is inarguably a new car. Hardware includes a 109-horsepower 1.6-liter four-cylinder engine mated to a five-speed manual, offering impressive fuel economy and absolutely nothing else.

Relatively slow, fairly clumsy, and not particularly nice inside, the Versa is still so cheap that you really can’t complain too much. In fact, the base model almost makes the Kia Rio look expensive by comparison.

For 2019, Nissan brings in an $800 upgrade via the SV Special Edition package. The bundle adds 15-inch aluminum wheels, fog lamps, chrome accenting on the front fascia, special edition badging, a leather-wrapped steering wheel, and some Piano Black trim pieces for the interior. The current 2018.5 model will also be available with the SV Special Edition pack on top-trimmed variants as a $500 extra.

While any improvements to the Versa’s cabin is a blessing, the addition of glossy black plastic around the console and a new steering wheel probably can’t be considered a “game changer.” Fortunately, you also get Nissan’s Intelligent Key system with a push-button starter, immobilizer, tire pressure monitoring, and NissanConnect SM featuring Apple CarPlay, Android Auto, and SiriusXM Satellite connectivity.

It’s not a bad little bundle if you plan on spending a lot of time inside the vehicle (or if it were available on all trim levels). But we can’t help but remind everyone there are more enjoyable alternatives out there for an extra grand or three. However, with a starting MSRP below $13k and a reasonable amount of interior space for the segment, it’s hard not to at least mention the Versa to people who don’t care about driving and simply need a fuel-efficient car, capable of holding four adults, on the ultra cheap.

As previously stated, the 2019 Nissan Versa starts at $12,360 when equipped with a manual transmission. Upgrading to the S Plus with an Xtronic (CVT) transmission brings that cost $14,500, while the Versa SV begins at $15,990 (plus destination). That represents a paltry $50 increase over the mid-year version, which was mandated by federal safety laws and added $200 to the old Versa’s price.

[Image: Nissan]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • CincyDavid CincyDavid on Aug 29, 2018

    I rented one in Florida 2 years ago. Aside from poor directional stability on the interstate I was impressed. HUGE back seat, big trunk. Would I want to drive 1000 miles with 4 people on board? Nope. Would I consider it for a 5th car/cheap beater? Absolutely! I am not a fan of "modern" Nissans. Back in the 80s and early 90s I owned several, and they were cheaper alternatives to Honda and Toyota, but rock-tough and reliable. Now I don't trust their long term reliability. This one's cheap enough that I would roll the dice if I had the need for yet another car.

    • DevilsRotary86 DevilsRotary86 on Aug 29, 2018

      "Would I want to drive 1000 miles with 4 people on board?" Been there, done that. Last month for my grandmother's birthday, my family went 1000 miles from Dallas to South Bend in our Versa Note. OK, it was 3 people, not 4. But you get the idea.

  • Niraj D Niraj D on Sep 01, 2018

    S U B C O M P A C T C U L T U R E

  • Dwford I don't think price is the real issue. Plenty of people buy $40-50k gas vehicles every year. It's the functionality. People are worried about range and the ability to easily and quickly recharge. Also, if you want to buy an EV these days, you are mostly limited to midsize 5 passenger crossovers. How about some body style variety??
  • SCE to AUX The nose went from terrible to weird.
  • Chris P Bacon I'm not a fan of either, but if I had to choose, it would be the RAV. It's built for the long run with a NA engine and an 8 speed transmission. The Honda with a turbo and CVT might still last as long, but maintenance is going to cost more to get to 200000 miles for sure. The Honda is built for the first owner to lease and give back in 36 months. The Toyota is built to own and pass down.
  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
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