By on August 22, 2018

What do you get when you cross an enthusiast of a dead car brand, a bank account, and a late-model Panther?

This. Presenting the 2008 Edsel Citation:

Today’s Rare Ride started out in life as a 2008 Ford Crown Victoria, as was probably obvious from the headline image. From the Ford dealer, the beige sedan was sold to Edsel enthusiast Rob Cerame. Mr. Cerame had a greater plan in mind for Crown Victoria: A tribute to his favorite deceased automotive brand. The marque in question? Edsel.

For context, Edsel was a short-lived division of Ford, named after founder Henry Ford’s son. Desirous of a larger market share, Ford planned a “new” intermediate line of cars. The company hyped the Edsel brand and launched it in 1958 as a standalone, accompanying the Ford, Mercury, Lincoln, and Continental divisions.

Edsels shared bodies with Lincoln-Mercury cars, with nearly identical pricing to Mercury vehicles. The 1958 lineup included the Ranger, Pacer, Corsair, and flagship Citation cars. Customers weren’t impressed with the styling or the vehicles, and instead continued to buy the nearly identical (but less ugly) Mercury or Lincoln they would’ve bought before Edsel existed. A complete failure, Edsel’s last year was 1960. Back to our Rare Ride.

In honor of Edsel’s 50th anniversary, Mr. Cerame executed his vision of what an Edsel would look like in 2008. An aftermarket company designed and grafted an Edsel visage and rear end treatment onto the Crown Victoria. The door handles were chromed; artificial side vents added.

The sales listing mentions custom paint, but that might’ve been a respray over the edited body panels – there were plenty of Crown Vics this color. Aftermarket wheels, custom Citation badging, a pinstripe, and a carriage roof treatment completed the exterior modifications. The whole package rides on some aftermarket wheels with custom Edsel center caps.

Inside, more exquisite Edsel! A chromed dash trim strip compliments the foil-effect instrument surround. Our creator applied an Edsel logo over the steering wheel’s Ford badge and reworked the seats. These now feature “50th Anniversary” embroidery, 1950s patterned cloth, and some brown leather. The same geometric cloth finds its way to the door trim inserts, though perhaps chromed material (to match the dash) might’ve been more expected.

The Sotheby’s listing indicates only two 2008 Citations ever became a reality, so this one is a serious opportunity for the Edsel enthusiast. It goes up on the auction block in Auburn, Indiana on August 31st. There’s no reserve, but bids are expected to run between $10,000 and $15,000. There are many more pictures on the listing, which all Edsel enthusiasts will want to review.

[Images: RM Sotheby’s]

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69 Comments on “Rare Rides: 2008 Edsel Citation – A Tribute via Victoria...”


  • avatar
    28-Cars-Later

    So very sick, yet I would drive it.

  • avatar
    Lie2me

    OMG Corey, where did you find this hot mess? I too would drive it for giggles and grins

    That front end is pure car-porn… literally

    • 0 avatar
      JohnTaurus

      Yeah, I wanted to flag this article for indecent exposure of Queen Victoria’s coochie.

    • 0 avatar
      zamoti

      Did they seriously cut the front bumper in half to jam in that awful Edsel twatfeature? So it is not only hideous, it’s also primed to fold in half if you ever hit anything. Brilliant!

      • 0 avatar
        Kyree S. Williams

        Probably not. The impact bar is well behind the four inches of bumper lip, and would likely have been undisturbed in this modification. You’ll have a little less impact foam, but the bumper cover itself—which is the part they took a sawz-all to—is purely cosmetic, and won’t affect the structural integrity of the car.

        I don’t dispute that it’s hideous, however.

  • avatar
    30-mile fetch

    D*mmit, Corey, you can’t just post pictures like that on the front page without warning.

    This thing is vile.

  • avatar
    Middle-Aged (Ex-Miata) Man

    A horrible idea executed with obvious care and attention to detail… but still a horrible idea.

    • 0 avatar
      Arthur Dailey

      Well said.

    • 0 avatar
      Arthur Dailey

      Well said. Could not agree more.

    • 0 avatar
      FWD Donuts

      Hah. I was known for saying “that’s an outstanding execution of a really stupid idea” in business meetings.

      • 0 avatar
        Middle-Aged (Ex-Miata) Man

        Sounds like we’ve worked for the same companies, FWD Donuts.

      • 0 avatar
        Lou_BC

        “I was known for saying “that’s an outstanding execution of a really stupid idea” in business meetings.”

        My brother told one of his bosses that he was a “fvcking idiot”. It went to a disciplinary meeting and was told to apologize and things would be dropped. He looked at the boss in question and said, “I’m SORRY that you are a fvcking idiot”. Since my brother was one of their best field operations managers, they told him to play nice and do what he was told (and to keep notes). 6 months latter they fired his boss.

  • avatar
    JohnTaurus

    The rear styling changes actually look good. The rest? Meh, with a side of prolly not.

  • avatar
    tonyola

    Gack! Actually, the low-line 1958 Edsel shared its platform with Ford, while the high-line models used the Mercury platform. For 1959-1960, only the Ford platform was used.

  • avatar
    copcarguy

    Aren’t those V6 Mustang wheels??

    • 0 avatar
      JohnTaurus

      Yes, I believe so. Not bad looking.

      This whole car comes across as a “what if” badge-engineering experiment. Like, lets make a Mercury Tracer out of a Focus! Or a Plymouth Neon out of a Dart! Okay, those are compacts but the point is valid. Lol just doesn’t make sense.

      • 0 avatar
        jhefner

        That is exactly what it is. Consider that Mercury at the time was a gussied up Ford; it would be logical to think that a top of the line Edsel would be a gussied up Mercury.

        Lincoln, Rolls Royce, Cadillac, and BMW all still had their distinctive grills at this point, so if Edsel was still in existence, it would too. Some of the above (especially the Rolls) were still grafting their square grills on a jellybean body, making for an awkward look.

        So as a “what if” design exercise, this works for me. But would I buy/drive it;; no. The original Edsel was too over-the-top styling wise for me; and this one is no different.

        • 0 avatar
          JohnTaurus

          Absolutely right.

          If I were so inclined, had more money than I knew what to do with, and held affection for Edsel (the car), I’d find an old original car in poor condition, upgrade it with modern hardware, possibly using some parts from a later Crown Vic. I would not use a sad stock 4.6L, but instead, either the 3.5L EcoBoost or a Coyote 5.0L. A resto-mod, in other words. I can’t say buying a then-new Crown Vic and making it into a rebadged Edsel would have ever occurred to me.

        • 0 avatar
          Scoutdude

          The Edsel as originally released was to cover the ground between Ford and Mercury and was a gussied up Ford for the low end models and Mercury could be considered a gussied up version of the high end Edsels.

    • 0 avatar
      MoparRocker74

      Yup they are. My neighbor has them on his Mercury GM. Gives that car some MUCH needed attitude.

    • 0 avatar
      Kyree S. Williams

      Yes. The bolt pattern is the same.

    • 0 avatar
      Scoutdude

      Yes Mustang V6 wheels with the optional spinners, that is what I got for the winter tires for my Daughter’s Crown Vic, sans the spinners.

  • avatar
    gearhead77

    This was on Jalopnik recently on NP or CP. It is the very same idea. Excruciating attention to detail, but why?

    This is like shoddily building a swimming pool in your living room. You might like it, no one else will touch it when it comes time to sell. Labor of love…?

    https://jalopnik.com/at-13-200-nothing-rhymes-with-this-1985-ford-thunderb-1828459620

    I’d rather have the super-orange “Bird” in the link than this thing.

  • avatar
    Prove your humanity: 9 + 8 =

    Very clever, except for the obscenely ugly front grille re-do. It will get plenty of attention, but still looks like a customized Crown Vic.
    Downplaying the treatment on the front would have make it much nicer. Seriously, after 50 years, that little detail would have undergone many modifications.

    • 0 avatar
      Lie2me

      It’s kind of like when Ford redid the 2005 “retro” Mustang, it was immediately identifiable as a Mustang, that is if the Mustangs from 1974-2004 never existed. It’s called suspension of disbelief

    • 0 avatar
      dejal1

      50 years?

      Look for a photo of a 1960 Edsel. 2 years and the grill was gone. If Edsel had survived
      that look wasn’t coming back.

      Guys a talented moron if he thinks “What if..” He knows what if.
      He’s probably someone who doesn’t believe the 1960 models are real Edsels because
      only around 2800 were made before Ford pulled the plug.

      • 0 avatar
        Lie2me

        The first Edsels were the most identifiable with that, that grille. By 1960 they were nothing more then Fords with different chrome bits that few people even knew still existed. So, yeah, if someone were to do a “what if” custom mod they’re going to go with the most identifiable image

        • 0 avatar
          WildcatMatt

          The 1960 Edsels were far more understated, I wish Ford would have stuck with it for one more year. (But then, based on the prototypes I would have liked to have seen the 1967 Studebakers, so…) Agreed though that only 10 people would recognize a throwback trim edition based on the last-year face.

          That being said, my biggest problem with the bumper treatment is how the grille segments pinch upward and the bumpers curve *away* from the horsecollar, creating the bumper equivalent of DLO fail.

      • 0 avatar

        With you dejal1 – I can see keeping the general idea of the “centerpiece” with a more understated version – a smaller “v” shape that does not cut through the bumper facia line being the same height as the rest of the grille. That would still allude to the original, but be less disruptive and perhaps more attractive over all. I also would have went with a more understated 50th anniversary declaration on the front seats – again, smaller and centered in the top portion of the seat in darker gold thread to aid the “readability”. Other than the throw back center portion of the front, it’s not a bad looking car.

  • avatar
    dukeisduke

    The chrome driver’s side mirror and black passenger side mirror make me think of one of those styling exercises where they split the car and do one trim level on each side. But in this case it just looks like a goof up.

  • avatar
    Blackcloud_9

    With the attention to detail on just about everything else in the car, it is interesting that the “50th Anniversary” seat-backs do not match the rest of the upholstery.
    Or is a trick of the light with the camera exposure?

  • avatar
    1998S90

    It’s 2018. Time for a 60th anniversary model…

  • avatar
    redapple

    AUBURN INDIANA I THINK.

    NOT MICHIGAN.

  • avatar
    RS

    Sajeev will outbid everyone. This Edsel Citation may be the ultimate display of Panther love.

  • avatar
    Zackman

    One look at this: Ha ha ha!

    I’m sure it will sell to someone, but what I want to know is: How much did all the modifications and custom trim cost?

    I would love to see what Chip Foose would come up with for an anniversary “Edsel”, although I’d rather see a current Ford Taurus made into a proper Ford Galaxie 500. Now THAT would peak my attention!

  • avatar
    jeoff

    Edsel? I thought it was a Lexus!

  • avatar
    FreedMike

    I’m curiously aroused. I may need psychological help.

  • avatar
    JimZ

    looks like it has a cleft lip.

  • avatar
    EasternJC

    In a homage to TTAC past. I am not sure if which is worse, this or my Tribeca.

  • avatar
    stingray65

    The picture made me think it was a new brougham version of an Alfa Romeo.

  • avatar
    FWD Donuts

    Makes about as much sense as somebody building a 50th anniversary Subaru Tribeca.

  • avatar
    Kyree S. Williams

    I don’t hate the rear-end treatment. That’s about the nicest thing I can say.

    • 0 avatar
      JohnTaurus

      I think I would have tried to blend in the upper tail light part better than they did. It almost looks like they just painted over the stock tailamps. I always felt the 1998+ Grand Marquis deserved a more distinctive rear styling from the Crown Vic. Something like this, although as I said, with some further modifications, would have been better.

      • 0 avatar
        Kyree S. Williams

        They probably should have come up with actual metal caps and welded them to the quarter panel, for a seamless look. Then you wouldn’t know where the OEM lights had been.

        I think Ford completely lost the plot with the 98+ Panthers. Build quality went way down, and it was strange that the Crown Vic began using the Grand Marquis’ body shell in the first place.

  • avatar
    danio3834

    For the man with a very serious Edsel fetish, commissioned by a man with an Edsel fetish that knew no bounds of financial restraint.

  • avatar
    crtfour

    You think you hate it now ; wait till you drive it.

  • avatar
    namesakeone

    Just think, in three years, someone can take a Chevy Spark, put in an aluminum/silicone engine, delete the power steering, brakes, windows, etc., douse the body in saltwater and produce a 50th Anniversary Vega!

  • avatar
    King of Eldorado

    Looking at the top photo before I started reading, I thought this was going to be a “What would a modern Edsel look like?” piece with a “photochop” illustration. But no, it’s for real ….

  • avatar

    A male moose would find that front end attractive.

  • avatar
    road_pizza

    I’m as big a Panther fan (a hardcore Edsel fan too) as there is but even I wouldn’t be caught dead driving that rolling abortion. Kill it with fire, please.

  • avatar
    krhodes1

    I hate Panthers with the heat of a million suns, but I think this was a terrible thing to do to one.

    Deeply unfortunate looking.

  • avatar
    millmech

    It’s been done:
    https://i.ebayimg.com/00/s/MzJYMzI=/z/JesAAOSwWhRZhy7R/$_86.JPG


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