From the 'Not Surprising' Files: There's Finally Cash on the Hood of New Toyota Camrys

Steph Willems
by Steph Willems

Toyota resisted the urge for some time. However, the reality of falling sales numbers meant the automaker had to finally pull out its wallet and start incentivising the country’s best-selling midsize sedan.

We told you earlier this month that Camry sales aren’t enjoying the same buoyancy seen after the release of the new-for 2018 model in the latter part of last year. Possibly as a result, Toyota’s discounts, initially available only to Camry lessees, now migrate to buyers.

According to the deal seekers at CarsDirect, many buyers in the U.S. should find a rebate of $1,000 on both the Camry and Camry Hybrid, though discounts differ depending on market. The customer rebate applies to buyers in New York City, Boston, San Francisco, Chicago, Cincinnati, the mid-Atlantic region, Portland, and Southern California.

Elsewhere, dealer cash awaits. Buyers in the Southeast and Texas stand to gain dealer rebates of $1,250 and $1,500, respectively. Interestingly, CarsDirect notes climbing lease and financing rates at the same time Toyota’s making it cheaper to buy.

A peek at sales data shows U.S. Camry sales slipping since March, with July figures showing a 2.7 percent year-to-date loss. As midsize rivals continue their downward plunge, the Camry becomes the most recent member of the club, posting a volume loss of 22.2 percent last month. While it’s still well in the sales lead among its peers — and no doubt poached sales form many of them — the segment’s shrinking nature meant the Camry was sure to fall.

Still, Toyota knows it has the most respected nameplate in the segment. As such, the timing of the modest rebates might have more to do with clearing out 2018 models in anticipation of the 2019s than sales direction. We’ll have to wait and see if discounts become the norm.

[Image: Toyota]

Steph Willems
Steph Willems

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  • Rnc Rnc on Aug 17, 2018

    I have an observation about sedans/CUV's...When my wife and I bought our Pilots (3 years apart). Both times there were lots of people looking at CRVs and Pilots (heck even the minivans), both times the Accord/Civic section looked like a ghost town, both times the sales person kept trying to drive the damn golf cart over to that section telling us about the great prices, etc., etc. If this is how it is for Honda, then Ford's decision makes perfect sense. The CUV monster is coming for the Camry and Accord as well.

  • El scotto El scotto on Aug 18, 2018

    As legions of people left the Big 3 to buy Toyota/Honda the thriftiest from this legion went to Hyundai/ Kia. 50 years ago they'd have bought an Impala/LTD; now they buy Korean. H/K became H/T's problem.

  • 3-On-The-Tree Lou_BCsame here I grew up on 2-stroke dirt bikes had a 1985 Yamaha IT200 2-strokes then a 1977 Suzuki GT750 2-stroke 750 streetike fast forward to 2002 as a young flight school Lieutenant I bought a 2002 suzuki Hayabusa 1300 up in Huntsville Alabama. Still have that bike.
  • Milton Rented one for about a month. Very solid EV. Not as fun as my Polestar, but for a go to family car, solid. Practical EV ownership is only made possible with a home charger.
  • J Love mine, but the steering wheel blocks dashboard a bit, can't see turn signals nor headlights icons. They could use the upper corners of the screen for the turn signals. Mileage is much lower than shown too, disappointing
  • Aja8888 NO!
  • OrpheusSail I once did. My first four cars were American made, and through an odd set of circumstances surrounding a divorce, I wound up with a '95 Nissan Maxima which was fourteen years old and had about 150,000 miles on it.It was drove better, had an amazing engine, and was more reliable than any of my American cars. This included a new '95 GMC pickup that went through five alternators in under two years while the dealership insisted that there was no underlying electrical problem while they tried to run the clock on the warranty.That was the end of 'buy American'. I've bought from Honda and VW since, and I'll consider just about anything except American now.