From the 'Not Surprising' Files: There's Finally Cash on the Hood of New Toyota Camrys

Steph Willems
by Steph Willems
from the 8216 not surprising files theres finally cash on the hood of new toyota

Toyota resisted the urge for some time. However, the reality of falling sales numbers meant the automaker had to finally pull out its wallet and start incentivising the country’s best-selling midsize sedan.

We told you earlier this month that Camry sales aren’t enjoying the same buoyancy seen after the release of the new-for 2018 model in the latter part of last year. Possibly as a result, Toyota’s discounts, initially available only to Camry lessees, now migrate to buyers.

According to the deal seekers at CarsDirect, many buyers in the U.S. should find a rebate of $1,000 on both the Camry and Camry Hybrid, though discounts differ depending on market. The customer rebate applies to buyers in New York City, Boston, San Francisco, Chicago, Cincinnati, the mid-Atlantic region, Portland, and Southern California.

Elsewhere, dealer cash awaits. Buyers in the Southeast and Texas stand to gain dealer rebates of $1,250 and $1,500, respectively. Interestingly, CarsDirect notes climbing lease and financing rates at the same time Toyota’s making it cheaper to buy.

A peek at sales data shows U.S. Camry sales slipping since March, with July figures showing a 2.7 percent year-to-date loss. As midsize rivals continue their downward plunge, the Camry becomes the most recent member of the club, posting a volume loss of 22.2 percent last month. While it’s still well in the sales lead among its peers — and no doubt poached sales form many of them — the segment’s shrinking nature meant the Camry was sure to fall.

Still, Toyota knows it has the most respected nameplate in the segment. As such, the timing of the modest rebates might have more to do with clearing out 2018 models in anticipation of the 2019s than sales direction. We’ll have to wait and see if discounts become the norm.

[Image: Toyota]

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  • Rnc Rnc on Aug 17, 2018

    I have an observation about sedans/CUV's...When my wife and I bought our Pilots (3 years apart). Both times there were lots of people looking at CRVs and Pilots (heck even the minivans), both times the Accord/Civic section looked like a ghost town, both times the sales person kept trying to drive the damn golf cart over to that section telling us about the great prices, etc., etc. If this is how it is for Honda, then Ford's decision makes perfect sense. The CUV monster is coming for the Camry and Accord as well.

  • El scotto El scotto on Aug 18, 2018

    As legions of people left the Big 3 to buy Toyota/Honda the thriftiest from this legion went to Hyundai/ Kia. 50 years ago they'd have bought an Impala/LTD; now they buy Korean. H/K became H/T's problem.

  • FifaCup Loving both Interior and exterior designs.
  • FifaCup This is not good for the auto industry
  • Jeff S This would be a good commuter vehicle especially for those working in a large metropolitan area. The only thing is that by the time you put airbags, backup cameras, and a few of the other required safety features this car would no longer be simple and the price would be not much cheaper than a subcompact. I like the idea but I doubt a car like this would get marketed in anyplace besides Europe and the 3rd World.
  • ScarecrowRepair That's what I came to say!
  • Inside Looking Out " the plastic reinforced with cotton waste used on select garbage vehicles assembled by the Soviet Union. "Wrong. The car you are talking about was the product German engineering, East German. It's name was Trabant.