Escorted Out of the Ford Club, Harley-Davidson Goes It Alone

Steph Willems
by Steph Willems

It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.

For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.

Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion.

This time, the only involvement on the part of Ford is that its F-150s serve as the basis for a conversion. Indiana-based Tuscany Motor Co., maker of illustrious custom brodozers, has come aboard to make it happen. Together, the two companies hope to generate awareness, as well as interest, among would-be owners and Ford dealers.

Tuscany and Ford go way back, as the Indiana company remains a Ford-approved specialty vehicle manufacturer and vendor. The limited-edition, 700-horsepower Shelby F-150 displayed at the 2015 SEMA show was Tuscany’s doing.

Like looking at concept trucks? Harley, which has enough on its plate already, hopes you do. The company’s concept truck (aka Harley-Davidson Truck) went live at the motorcycle maker’s 115th anniversary bash in Wisconsin on Wednesday. Apparently, this truck aims to remind viewers of Harley’s Fat Boy model, though the casual observer might insist it looks more like a 2019 Ford F-150.

On all corners, you’ll find unique 22-inch aluminum wheels shod in all-terrain rubber, and Tuscany has also punched vents in the front fenders that it claims are functional. The grille and similarly perforated bumper cap accommodate black honeycomb mesh and, in the case of the bumper, an obnoxious LED light bar. A new Raptor-style hood sees its own honeycomb.

Beneath the beast, a BDS Suspension lift and FOX shock absorbers lend the truck an off-roading prowess its 22-inch wheels might have a problem with. (Content subject to change, Tuscany warns.) Elsewhere, Harley-Davidson’s presence rings out loud and proud from every nook and cranny.

If brash driving is your bag, Harley wants to hear from you.

[Image: Harley-Davidson/Tuscany Motor Co.]

Steph Willems
Steph Willems

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  • Lightspeed Lightspeed on Sep 03, 2018

    I'll never understand why Ford never required Harley to make an F150 bike.

  • Macmcmacmac Macmcmacmac on Sep 04, 2018

    Some might say that the back of a pickup is the natural habitat of an HD, so the merger of the two is natural. Not me of course. I like HDs. I saw a sticker price on a HD themed F150 about 8-10 years ago @$78k and had to laugh.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
  • BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
  • Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
  • MaintenanceCosts E34 535i may be, for my money, the most desirable BMW ever built. (It's either it or the E34 M5.) Skeptical of these mods but they might be worth undoing.
  • Arthur Dailey What a load of cow patties from fat cat politicians, swilling at the trough of their rich backers. Business is all for `free markets` when it benefits them. But are very quick to hold their hands out for government tax credits, tax breaks or government contracts. And business executives are unwilling to limit their power over their workers. Business executives are trained to `divide and conquer` by pitting workers against each other for raises or promotions. As for the fat cat politicians what about legislating a living wage, so workers don't have to worry about holding down multiple jobs or begging for raises? And what about actually criminally charging those who hire people who are not legally illegible to work? Remember that it is business interests who regularly lobby for greater immigration. If you are a good and fair employer, your workers will never feel the need to speak to a union. And if you are not a good employer, then hopefully 'you get the union that you deserve'.
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