Hyundai's N Performance Brand Getting Halo Vehicle - Eventually

Matt Posky
by Matt Posky
We’re committed to finding, researching, and recommending the best products. We earn commissions from purchases you make using links in our articles. Learn more here
hyundai s n performance brand getting halo vehicle eventually

Hyundai’s Veloster may be the first to wear the N badge and we’ve already explained it won’t be the last. However, the plot has thickened slightly. The new division won’t be limited to peppering existing models with enhanced powertrains and sport-inspired accessories, it’s eventually going to have its own halo car.

Thomas Schemera, who was appointed head of Hyundai’s new high performance and motorsport division earlier this year, is claiming that the Veloster N is only “the first phase of N vehicles.” But he isn’t talking about the future N-Line, which is to be comprised of gently tweaked Hyundai cars. Apparently, the group is developing a halo performance model to show off what the sporting division can really do.

Reported by AutoExpress, the language used to describe the new car was slightly confusing. Initially, it called the new vehicle a “bespoke, standalone model.” Which makes it sound like it would be exclusively N and not exist as part of the larger fleet in a vanilla format. But it also doesn’t sound like anything has been finalized. According to the report, Hyundai still hasn’t decided what the model should be. The company is currently discussing whether the new vehicle assumes the form of a sports coupe, crossover, or something more analogous to the Kia Stinger sedan. Whatever it ends up becoming, Schemera claims it will ultimately strengthen the Hyundai brand by bringing in more emotion and driving excitement.

“I can tell you [head of testing] Albert Biermann and myself are interested in hot things and have some ideas in the pipeline for a halo model — rest assured we are coming up with something,” he said.

Biermann also noted that the performance arm intends to be deeply involved with the development of all new models from the very beginning, thereby streamlining the process of converting Hyundai’s core products into rootin’-tootin’ N models. The first vehicle to get the A-t0-Z treatment is the redesigned i20 subcompact, which probably won’t enter into production for several more years.

Hyundai definitely isn’t taking N lightly. It sounds as if it intends to integrate the performance division into everything the brand builds from here on out — which includes a future model that will serve as its flagship. The tricky part will be making sure it doesn’t step on Genesis’ luxury minded toes or be redundant with what Kia is offering with the Stinger. We’re betting against the sedan but are operating on that assumption using little more than a gut feeling.

[Image: Hyundai]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.

More by Matt Posky

Join the conversation
2 of 27 comments
  • Zipper69 It worked in London, because the center of that city is a medieval layout ON TOP of a Roman layout, both designed for horse drawn traffic.Manhattan's grid and the available public transport options are a different matter.
  • Jkross22 To give a sense of priorities, Oakland has had a 50% jump in car thefts from last year. 40 cars per day are stolen in Oakland. Also in Oakland.... the city has a shortage of 911 operators so if/when you call, you're SOL. That is because they are saying no one is applying to the open 911 jobs. When an audit was recently done, over 1000 applicants applied to the 911 jobs, but no one had contacted them. Any of them. HR still earns the term "human remains". After Xi Xingpeng returned to China from his SF visit, all of the homeless people returned to the streets of San Francisco. They were all magically whisked away for his visit, something our governor was quite proud of doing. Makes you wonder why SF residents can't get that kind of treatment everyday. With all of the big problems solved, CA reps can focus on the real problems in the state.... making those MAGA rural volleyball team buses go all electric no matter whether EV buses make sense or not. And this guy wants to be president.....
  • Kjhkjlhkjhkljh kljhjkhjklhkjh Dear whiny people .. keep a small number of diesel busses. replace the rest .. my god people like sticking poles in their own bike spokes...
  • Canam23 I moved to Los Angeles in 1968 and the air was barely breathable. Thanks to the mandating of pollution controls and the work of the Air Quality Management District, it's 100% better today. When the first pollution targets were set in the 70's, Detroit moaned that it would be impossible to achieve, meanwhile the Japanese sat down and figured out how to do it. As a result of the constant strengthening of the anti pollution laws, our air is much less dangerous for our children. Furthermore, engineering has now created very clean, powerful and efficient engines. So Stellantis, I'm not buying it.
  • Random1 So several of the interboro crossings are cheap: Brooklyn bridge, Manhattan bridge, Madison Ave, Willis/3rd Ave. One or two others I think.$18 is weirdly cheap, but "early bird" all-day parking is easily under $25 at many, if not most, places. That garage is actually on 62nd St, so I might be able to still drive in post-congestion, but I can't imagine they won't jack up that rate when the time comes, they're gonna be over run.