By on July 22, 2018

Hyundai’s Veloster may be the first to wear the N badge and we’ve already explained it won’t be the last. However, the plot has thickened slightly. The new division won’t be limited to peppering existing models with enhanced powertrains and sport-inspired accessories, it’s eventually going to have its own halo car.

Thomas Schemera, who was appointed head of Hyundai’s new high performance and motorsport division earlier this year, is claiming that the Veloster N is only “the first phase of N vehicles.” But he isn’t talking about the future N-Line, which is to be comprised of gently tweaked Hyundai cars. Apparently, the group is developing a halo performance model to show off what the sporting division can really do. 

Reported by AutoExpress, the language used to describe the new car  was slightly confusing. Initially, it called the new vehicle a “bespoke, standalone model.” Which makes it sound like it would be exclusively N and not exist as part of the larger fleet in a vanilla format. But it also doesn’t sound like anything has been finalized. According to the report, Hyundai still hasn’t decided what the model should be. The company is currently discussing whether the new vehicle assumes the form of a sports coupe, crossover, or something more analogous to the Kia Stinger sedan. Whatever it ends up becoming, Schemera claims it will ultimately strengthen the Hyundai brand by bringing in more emotion and driving excitement.

“I can tell you [head of testing] Albert Biermann and myself are interested in hot things and have some ideas in the pipeline for a halo model — rest assured we are coming up with something,” he said.

Biermann also noted that the performance arm intends to be deeply involved with the development of all new models from the very beginning, thereby streamlining the process of converting Hyundai’s core products into rootin’-tootin’ N models. The first vehicle to get the A-t0-Z treatment is the redesigned i20 subcompact, which probably won’t enter into production for several more years.

Hyundai definitely isn’t taking N lightly. It sounds as if it intends to integrate the performance division into everything the brand builds from here on out — which includes a future model that will serve as its flagship. The tricky part will be making sure it doesn’t step on Genesis’ luxury minded toes or be redundant with what Kia is offering with the Stinger. We’re betting against the sedan but are operating on that assumption using little more than a gut feeling.

[Image: Hyundai]

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27 Comments on “Hyundai’s N Performance Brand Getting Halo Vehicle — Eventually...”


  • avatar
    JohnTaurus

    I’d like to see something akin to the Kia GT4 Stinger concept car. Shorten the G70/Stinger platform and give us a RWD two seater, or 2+2, performance car.

  • avatar
    Mike-NB2

    The chances of this are slim, but I’d like to see an N version of the Sonata. It’s a great looking car that could use a performance variant.

    And speaking of ‘variants,’ my real dream is the Golf R Variant (aka wagon) becoming available in Canada. A Golf R is likely going to end up in my garage next year and if the wagon version was available that would increase the probability of that to 99.99999%.

  • avatar
    Superdessucke

    Give me an Elantra N and I’ll be driving around in a brand new one with a big smile on my face like it’s 1995. Back when they used to make hot hatches for every taste.

  • avatar
    bd2

    The stand-alone halo N-model could very well be a mid-engine hatch (as seen in the RM16N prototypes that have been testing at the Ring).

    • 0 avatar
      JohnTaurus

      That sounds very interesting.

      • 0 avatar
        DeadWeight

        JohnTaurus – I think my last post was Friday afternoon, and I was checking TTAC at 10:36 pm est tonight, and have seen that you’ve been very active posting Friday night, Saturday, Saturday night and Sunday.

        I just wanted to remind you that it’s important to eat healthily, get plenty off sleep, get outside (especially immersive experiences outside and in nature) and try to limit “screen time,” because worldwide psychiatrists have categorized excessive screen time on internet devices and excessive video gaming each as compulsive disorders not having their own classification in the DSM-V.

        If you get the opportunity to get outside this week or next weekend, try to unplug from all’electronic devices (even smartphone) for at least a day straight, and you’ll feel your brain literally calm down and reprogram itself in a relaxation mode, especially if you get into a nature scape, and you’ll’feel a lot better and sleep a lot better.

        Cheers.

  • avatar
    jalop1991

    so…

    Hyundai:Genesis::Dodge:Chrysler

  • avatar
    R Henry

    Does anyone at Hyundai have an original thought?

    Seems they want to copy Lexus with Genesis, and rip off BMW with the not so inconspicuously similarly named N series…or is it Audi’s S-Line they are ripping off…?

    • 0 avatar
      John Scott

      Well, their cars also have round wheels so I guess they’re ripping off the Ugh the caveman, inventor of the wheel.

    • 0 avatar
      JohnTaurus

      So, Lexus didn’t get its start by copying Mercedes-Benz with the original LS?

      And, there are many companies using letters for performance divisions, including Lexus with “F”. Forgive me, but did that come about before or after BMW’s M? But, its okay, its Lexus!

      They can make hideous cars with giant grilles, and its okay because Lexus. They can market lux’d up versions of mainstream cars, and that’s cool, but only because Lexus. They can have a letter performance division after BMW, Cadillac, etc already had similar, but again, no problem because Lexus. They can model their initial flagship car after a Mercedes-Benz, that’s just fine because Lexus.

      Anybody else doing any of the above, and lets get the pitchforks and torches! I swear, they could publicly decapitate puppies and bunny rabbits, and nobody would question them because -you guessed it- Lexus.

    • 0 avatar
      bd2

      Didn’t Lexus/Toyota “copy” Acura (aside from copying Mercedes); being only 1 of 2 automakers (other being Lincoln) to have been publicly called out by another automaker (Mercedes) for copying.

      Seems odd that you would pick on Hyundai (a mainstream brand) for doing what Lexus did – F/F-Sport (gee, that sounds awfully familiar), not that other auto-makers don’t do something similar (Cadillac w/ V/V-Sport).

      And it’s not like Hyundai really copied Lexus/Toyota – having eschewed launching a separate brand/distribution channel at the start and going w/ a RWD lineup (including CUVs) as opposed to selling “tarted up” variants of FWD mainstream-branded vehicles as Lexus predominantly does.

      Also, if anything, one could easily state that it has been the other way around.

      Toyota started to place more importance on design/sheetmetal after H/K started doing it, and started performance oriented (Gazoo Racing/GRMN) variants after Hyundai started its N-division.

      Also brought about the relatively affordable RWD coupe (FR-S/86) after Hyundai did the Genesis coupe.

      And oh, Hyunda did the spindle/predator grille (on a concept) before Lexus (thank goodness it remained a concept).

    • 0 avatar
      Jim Trainor

      Come on, Hank. How about an original thought from you? It’s tiresome reading troll-like posts like yours. Are they copying Lexus or is it Infiniti? Or Lincoln? Or Cadillac? Or is it Acura? Is the N-brand based on M. Or S? Or AMG? Maybe SVT? You may be surprised to know that Hyundais have steering wheels inside and round black tires outside. News flash: there are similarities in life. Get used to it.

    • 0 avatar
      bd2

      And on top of that, Nissan recently launched the N-Sport line for the Australian market.

  • avatar
    DeadWeight

    BREAKING NEWS FROM WSJ – TESLA TAKING ON WATER LIKE TITANIC

    Tesla in memo, asks supplier to return a meaningful portion of money spent since 2016 (and implicitly threatens not to pay them for further parts/components in’amount of about 2.6 billion for part/components delivered during ramp up of Model 3):

    http://www.wsj.com/articles/tesla-asks-suppliers-for-cash-back-to-help-turn-a-profit-1532301091

    “According to a memo seen by The Wall Street Journal that was sent to a supplier last week, Tesla said it is asking its suppliers for cash back to, drumroll, help it become profitable, as if that is somehow the priority of the company’s suppliers.

    And we are not talking about a few cents here and there: Tesla requested the supplier return what it calls a meaningful amount of money of its payments since 2016.

    But wait, it gets better: the memo which was sent by a global supply manager (who will probably be fired shortly), described the request as “essential to Tesla’s continued operation” and characterized it as an investment in the car company to continue the long-term growth between both players.

    In other words, Tesla has given its vendors an ultimatum: give us a haircut, or else we won’t survive, and not only is your business with us over, but all those billions in payables we owe you, well, good luck with the other pre-petition claims in bankruptcy court. Or as one Tesla skeptic noted on twitter:

    TSLA has been cranking out cars 24/7 at 2-3x the rate they can deliver them, turning supplier parts on credit into finished goods. Then they turn around and “ask” for a cash back so they don’t default on said suppliers. Y’all just got played

    $TSLA has been cranking out cars 24/7 at 2-3x the rate they can deliver them, turning supplier parts on credit into finished goods.

    Then they turn around and “ask” for a cash back so they don’t default on said suppliers. Y’all just got played

    — I.C.O. 14001 (@eriz35) July 22, 2018

    For those wondering how much money Tesla owes its suppliers, or “ransom” as it is now better known, the answer is $2.6 billion and rising exponentially.”

    • 0 avatar
      pdog_phatpat

      Dogs poster because amount of time spent on a blog site. Spams rag worthy news in every blog comment section. Yeah, but all those other people have no life. *rolleyes*

      • 0 avatar
        JohnTaurus

        No, he’s right, because its impossible for someone to pop in and out of here on a device in his/her pocket throughout the day, while taking breaks on these extemely hot days (~100° with high humidity, I’m in the deep south).

        It’s simply impossible, evidently, that I helped a cousin pull a 350 (that spun a bearing) out of his K5 Blazer, sold my cousin’s motorcycle for him, helped my brother clean up the scrap tin left over after his roof was replaced, installed a new Bluetooth radio in my Taurus, changed the oil/filter in my F-100, went to my parents and cleaned their house from front to back, mowed their two acre yard, took my mom for her bi-annual cancer screening (~5 hours in a waiting room, 1.5 hour drive each way), dislodged a rock stuck between the brake rotor and dust shield on my dad’s truck, and found time to come here to talk about cars, all in the past week. Nope, I *must* be chained to a desk, monitoring TTAC 24/7, if I find the time to post here very often.

        I’ve explained many times that the work I do usually takes place in the fall (sometimes throughout the winter) and in the spring, rarely in the middle of summer. During the summer, I help my elderly parents a lot (being the “good gay son” is one stereotype I don’t mind falling into), go fishing and camping, work on my vehicles, work on other projects, and yes, I read and post often on here.

        Shocker! I love discussing/reading about/researching automobiles, that’s why I’m here. I’m obsessed with cars, I admit that, and I’m not ashamed of it in the least.

    • 0 avatar
      JohnTaurus

      FLAGGED!!!!!!!!!!!! For off-topic trolling. COREY! ADAM! KYREE!!

  • avatar
    DeadWeight

    The Tesla WSJ Breaking News article I linked was to notify TTAC of a huge downside development for the company.

    So, I’m helping TTAC in its endeavor to timely publish important, relevant, automotive news (in this case, a very negative development re Tesla given the leaked memo to its suppliers).

    I haven’t been conversing nearly continuously about casual things bearing little on automotive-centered topics like some, on Friday night, Saturday, Saturday night, etc (I got out for nature-scape, some dinner and drinks with friends, and did a couple workout this weekend).

    • 0 avatar
      JohnTaurus

      FLAGGED!!!! Trolling, off-topic, obsessing with other posters, including judging them and gathering “evidence” that they need a better social life despite knowing nothing about their social life…perhaps a social life that would consist of obsessing with other posters on an online comment board, including judging them and gathering “evidence” that they need a better social life, despite knowing nothing about their social life.

  • avatar
    SCE to AUX

    I’d prefer Hyundai produce a hot CUV, like a Tucson N. Give it EV torque, too.

  • avatar
    uaecarmarket

    This N-model of Hyundai Cars is extremely good. This is really the perfect blog for all regardings cars and their types of car. Thanks a lot and Keep Posting.

  • avatar
    dividebytube

    BMW has M. We’ll get the next letter in line – N!

  • avatar
    road_pizza

    Will they come with the Self-Immolation package standard?


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