Rolls-Royce: We'll Keep Slinging V12s Until the Government Comes and Takes Them Away

Steph Willems
by Steph Willems

Few automakers clutch tradition with the same vise-like grip as Rolls-Royce. The British motor car builder, which recently debuted a high-bodied car (known in plebian circles as an “SUV”), isn’t planning on following in its rivals’ electrified footsteps just yet.

Oh sure, there’ll be electric cars, even in the coming decade, but the brand’s attachment to 12-cylinder engines — and the upper-crust clout those motors carry — can’t be shaken just because Jaguar and Germany have their sights set on a green stable.

This attitude mirrors Porsche’s devotion to the steering wheel. That said, the brand does have a date in mind for the full electrification of its products.

Are you prepared for 2040? That’s when Rolls-Royce figures the last gasoline-fueled powerplant will disappear from its lineup. A pretty conservative estimate, but Rolls-Royce isn’t known for its enthusiastic adoption of the latest fad. Plus, the brand’s V12s aren’t exactly causing customers to turn up their noses.

Meanwhile, as Rolls-Royce plots a cautious course towards powertrain modernity, upstart British rival Lagonda plans to debut a futuristic electric touring car in 2021.

Speaking to the Financial Times, company CEO Torsten Müller-Ötvös said that, while electrification would provide a pleasant driving experience, the brand plans to hang on to internal combustion for dear life. He recognizes, however, that government emissions mandates and internal combustion bans will surely make it necessary one day. In that pursuit, France and the UK lead the charge.

“Electrification actually fits extremely well with Rolls-Royce because it’s silent, it’s powerful, it’s torquey, so in that sense it’s a very good fit,” he said before adding, “We will definitely offer 12-cylinder engines as long as we can, as long as it is legally allowed to offer them.”

Currently, the company’s Phantom and Cullinan carries a 6.75-liter twin-turbocharged V12, while the Ghost, Wraith, and Dawn make do with a twin-turbo 6.6-liter unit. Müller-Ötvös claims short driving distances — a hallmark of Rolls-Royce lifestyles — means the environment isn’t top of mind for company execs. However, those short distances makes battery power an easy alternative.

“These cars aren’t used extensively, nobody is driving long, long distances, and so the mileage on a Rolls-Royce is lower than the average car would carry,” he said. ”But electrification is the future, full stop. You need to prepare yourself for that.”

[Images: Rolls-Royce]

Steph Willems
Steph Willems

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  • Ajla Ajla on May 15, 2018

    "the Ghost, Wraith, and Dawn make do with a twin-turbo 6.6-liter unit" Ima need an "R/R-6.6" decal for the hood

  • Inside Looking Out Inside Looking Out on May 15, 2018

    How about climate change? Europeans apparently do not care and want US to pay price.

  • 28-Cars-Later WSJ blurb in Think or Swim:Workers at Volkswagen's Tennessee factory voted to join the United Auto Workers, marking a historic win for the 89- year-old union that is seeking to expand where it has struggled before, with foreign-owned factories in the South.The vote is a breakthrough for the UAW, whose membership has shrunk by about three-quarters since the 1970s, to less than 400,000 workers last year.UAW leaders have hitched their growth ambitions to organizing nonunion auto factories, many of which are in southern states where the Detroit-based labor group has failed several times and antiunion sentiment abounds."People are ready for change," said Kelcey Smith, 48, who has worked in the VW plant's paint shop for about a year, after leaving his job at an Amazon.com warehouse in town. "We look forward to making history and bringing change throughout the entire South."   ...Start the clock on a Chattanooga shutdown.
  • 1995 SC Didn't Chrysler actually offer something with a rearward facing seat and a desk with a typewriter back in the 60s?
  • The Oracle Happy Trails Tadge
  • Kwik_Shift_Pro4X Union fees and corruption. What can go wrong?
  • Lou_BC How about one of those 2 foot wide horizontal speedometers out of the late 60's Ford Galaxie?
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