Ford's Upcoming Crossover EV Is, Apparently, All the Things You Need to Be

Steph Willems
by Steph Willems

Ford’s all-electric performance crossover, bound for a 2020 debut, is a model without a definite name that remains shrouded in mystery. It isn’t known whether this supposedly “Mustang inspired” crossover (Ford’s claim) is at all different than the 300-mile crossover EV promised by Ford as part of its electrified vehicle push. They could be one and the same. Or, one is a go-fast variant of the other.

Right now, all we know is that Ford garnered plenty of backlash for calling the thing the Mach 1 at this year’s Detroit Auto Show, where the automaker released a video depicting an ominous storm swirling over the Motor City and a lightning strike melding an Explorer and Mustang into something new and unseen (Ford’s “Team Edison” offices in Corktown served as the birthplace of the new model).

For what it’s worth, there’s now a new description of the vehicle that’s sure to get your brain working.

According to Mike Martinez of Automotive News, Ford’s president of global markets, Jim Farley, offered up a vision of the 2020 crossover during a recent sit-down with J.P. Morgan in Los Angeles.

Speaking about the vehicle, Farley said we should “imagine a vehicle with the profile of a Porsche Cayenne and the swagger of a four door Mustang,” Martinez tweeted.

Given that the Cayenne is a pretty traditional-looking utility vehicle, Farley’s comment suggests there won’t be a swept-back, coupe-like vehicle serving as the answer to every well-monied green buyer’s prayers. It also suggests the 300-mile crossover, rumored to carry the “Model E” name, and the would-be Mach 1 are the same vehicle. Don’t bet your whole paycheck on seeing either name on the liftgate, either. Ford remains — at least publicly — non-committal on both monikers.

In March, CEO Jim Hackett implied the upcoming crossover wouldn’t occupy the same space as lesser-ranged EV crossovers like the Hyundai Kona Electric and its Kia counterpart. Tesla Model X-beating range carries a hefty price tag, and there’s more money at the top end of the market, anyway. The automaker wants its EV sales fueled as much by performance cred as environmental sympathy.

It’s looking like the Model E, Mach 1, or whatever Ford eventually calls this thing, will go head to head with the likes of the Jaguar I-Pace, though likely at a somewhat lower price point.

[Image: Ford/ YouTube]

Steph Willems
Steph Willems

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  • Carroll Prescott Carroll Prescott on May 21, 2018

    Yet another reason why this "ford for life buyer" is now a "soon to be" Hyundai or Kia owner.

  • Raph Raph on May 21, 2018

    It baffles me why Ford won't call its Performance EV SUV a "lightning", by thier own admission the F150 is too large and heavy to make a proper Lightning and I doubt we'll see a Lightning version of the Ranger so why not call this thing a Lightning?

  • Jalop1991 Is this the beginning of the culmination of a very long game by Tesla?Build stuff, prove that it works. Sell the razors, sure, but pay close attention to the blades (charging network) that make the razors useful. Design features no one else is bothering with, and market the hell out of them.In other words, create demand for what you have.Then back out of manufacturing completely, because that's hard and expensive. License your stuff to legacy carmakers that (a) are able to build cars well, and (b) are too lazy to create the things and customer demand you did.Sit back and cash the checks.
  • Buickman more likely Dunfast.
  • Chris P Bacon "Dealership". Are these traditional franchised dealers, or is Vinfast selling direct?
  • Chris P Bacon Full self driving is a fraud. Even aircraft "autopilot" requires pilot interaction, attention, and most importantly of all, training is required. We've already seen accidents by idiots who think they don't need to interact with their Tesla. The system gets confused by simple lane markings, and there are many more variables driving down the street than there is in a jet aircraft.
  • ToolGuy I read through the Tesla presentation deck last night and here is my take (understanding that it was late and I ain't too bright):• Tesla has realized it has a capital outlay issue and has put the 'unboxed' process in new facilities on hold and will focus on a 'hybrid' approach cranking out more product from the existing facilities without as much cost reduction but saving on the capital.They still plan to go 'all the way' (maximum cost reduction) with the robo thing but that will be in the future when presumably more cash is freed up.
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