Hyundai Palisade? Name Trademark Pops Up as Automaker Readies Santa Fe XL Replacement

Steph Willems
by Steph Willems
hyundai palisade name trademark pops up as automaker readies santa fe xl replacement

During the early planning for Hyundai’s sales-boosting crossover push, the automaker announced the Santa Fe Sport would become brawnier, while its larger Santa Fe sibling would go bigger, adopting a name that buyers wouldn’t confuse for its little brother.

We’ve already seen much of this come to pass. First off, there’s now a subcompact Kona crossover to lure buyers into the brand. The Santa Fe Sport grows larger for the 2019 model year, ditching its name for “Santa Fe.” Meanwhile, the existing Santa Fe dons an “XL” to differentiate itself until a larger replacement arrives.

Is the name of that range-topping utility vehicle no longer a mystery?

According to Carscoops, the upcoming three-row crossover might carry the Palisade moniker, which would be in keeping with the brand’s American Southwest-themed utility vehicle naming scheme (Kona notwithstanding).

The source of this tidbit would appear to be a U.S. trademark application from Hyundai Motor America, dated March 23rd of this year. Hyundai clearly wants the name Palisade for automotive use.

Palisade immediately calls to mind great, imposing things. Cliffs, palace walls, but more specifically, an impressive three-mile-long butte that rises from Mesa Country, Colorado. It sounds regal and grand, and Hyundai certainly wants people to think of its upcoming vehicle in those terms.

Spy photos sent to us in late February show the vehicle undergoing winter testing. Naturally, we asked readers to place bets on its inevitable Southwestern name. The images show a fairly upridge crossover of generous dimensions. Despite the camo, there’s clear similarities between it and the design of the new Santa Fe — it’s bolder, better suited for American tastes, and there’s a big honkin’ grille up front. Seating for eight puts it a class above the five- or seven-seat Santa Fe.

Said to ride atop the platform used by the Kia Telluride (a concept almost certainly destined for production), the Palisade will likely boast some form of hybrid assist. Expect to see this vehicle unveiled during the next auto show circuit, with sales beginning in 2019.

[Images: Brian Williams/Spiedbilde]

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  • Drzhivago138 Drzhivago138 on Apr 09, 2018

    What was wrong with reusing Veracruz?

  • Iamwho2k Iamwho2k on Apr 09, 2018

    I'm crushed! With the Kona I thought Hyundai was going to name its future SUVs after Hawaiian places. We're more southwest than the Southwest, after all!

  • MaintenanceCosts Would be a neat car if restored, and a lot of good parts are there. But also a lot of very challenging obstacles, even just from what we can see from the pictures. It's going to be hard to justify a restoration financially.
  • Jeff S Ford was in a slump during this era and its savior was a few years away from being introduced. The 1986 Taurus and Sable saved Ford from bankruptcy and Ford bet the farm on them. Ford was also helped by the 1985 downsize front wheel drive full sized GM cars. Lincoln even spoofed these new full size GM cars in an ad basically showing it was hard to tell the difference between a Cadillac, Buick, and Oldsmobile. This not only helped Lincoln sales but Mercury Grand Marquis and Ford Crown Victoria sales. For GM full size buyers that liked the downsized GM full size 77 to 84 they had the Panther based Lincoln Town Cars, Mercury Grand Marquis, and Ford Crown Victorias that were an alternative to the new GM front wheel drive full size cars that had many issues when they were introduced in 1985 and many of those issues were not resolved for several years. The Marks were losing popularity after the Mark Vs.
  • SCE to AUX Toyota the follower, as usual. It will be 5 years before such a vehicle is available.I can't think of anything innovative from them since the Gen 1 Prius. Even their mythical solid state battery remains vaporware.They look like pre-2009 General Motors. They could fall hard.
  • Chris P Bacon I've always liked the looks of the Clubman, especially the original model. But like a few others here, I've had the Countryman as a rental, and for the price point, I couldn't see spending my own money on one. Maybe with a stick it would be a little more fun, but that 3 cylinder engine just couldn't provide the kick I expected.
  • EBFlex Recall number 13 for the 2020 Explorer and the 2020 MKExplorer.
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