Hyundai Palisade? Name Trademark Pops Up as Automaker Readies Santa Fe XL Replacement

Steph Willems
by Steph Willems
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hyundai palisade name trademark pops up as automaker readies santa fe xl replacement

During the early planning for Hyundai’s sales-boosting crossover push, the automaker announced the Santa Fe Sport would become brawnier, while its larger Santa Fe sibling would go bigger, adopting a name that buyers wouldn’t confuse for its little brother.

We’ve already seen much of this come to pass. First off, there’s now a subcompact Kona crossover to lure buyers into the brand. The Santa Fe Sport grows larger for the 2019 model year, ditching its name for “Santa Fe.” Meanwhile, the existing Santa Fe dons an “XL” to differentiate itself until a larger replacement arrives.

Is the name of that range-topping utility vehicle no longer a mystery?

According to Carscoops, the upcoming three-row crossover might carry the Palisade moniker, which would be in keeping with the brand’s American Southwest-themed utility vehicle naming scheme (Kona notwithstanding).

The source of this tidbit would appear to be a U.S. trademark application from Hyundai Motor America, dated March 23rd of this year. Hyundai clearly wants the name Palisade for automotive use.

Palisade immediately calls to mind great, imposing things. Cliffs, palace walls, but more specifically, an impressive three-mile-long butte that rises from Mesa Country, Colorado. It sounds regal and grand, and Hyundai certainly wants people to think of its upcoming vehicle in those terms.

Spy photos sent to us in late February show the vehicle undergoing winter testing. Naturally, we asked readers to place bets on its inevitable Southwestern name. The images show a fairly upridge crossover of generous dimensions. Despite the camo, there’s clear similarities between it and the design of the new Santa Fe — it’s bolder, better suited for American tastes, and there’s a big honkin’ grille up front. Seating for eight puts it a class above the five- or seven-seat Santa Fe.

Said to ride atop the platform used by the Kia Telluride (a concept almost certainly destined for production), the Palisade will likely boast some form of hybrid assist. Expect to see this vehicle unveiled during the next auto show circuit, with sales beginning in 2019.

[Images: Brian Williams/Spiedbilde]

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  • Drzhivago138 Drzhivago138 on Apr 09, 2018

    What was wrong with reusing Veracruz?

  • Iamwho2k Iamwho2k on Apr 09, 2018

    I'm crushed! With the Kona I thought Hyundai was going to name its future SUVs after Hawaiian places. We're more southwest than the Southwest, after all!

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  • Kwik_Shift I definitely like the looks of the newest 300s over the Chargers.
  • SCE to AUX "Should car companies shack up with tech giants in order to produce legible infotainment systems and the like? Or should they go it alone?"Great question(s).The River Rouge days are gone, where Ford produced whole cars out of raw materials entering the plant at the other end. Nearly everything is outsourced these days - sometimes well, sometimes disastrously.But the problem with infotainment systems is that they are integrated with the car's operation. VW has delayed entire products for issues with infotainment.For me, the question boils down to a contractual arrangement - who owns and maintains the code forever? Since more and more of the car's function is tied to the infotainment system, I'd argue that the car mfr needs to own it - especially the larger ones.Do mfrs really want to share intellectual property with Huawei just to fast-track some code they've managed themselves in the past?
  • Kwi65728132 I always did like the styling of the 300C and it was on my short list for a new (to me) rear wheel drive, naturally aspirated V8 luxury sedan but I found a Hyundai Equus that was better optioned than any 300C I could find and for several grand less.