Hyundai Palisade? Name Trademark Pops Up as Automaker Readies Santa Fe XL Replacement

Steph Willems
by Steph Willems

During the early planning for Hyundai’s sales-boosting crossover push, the automaker announced the Santa Fe Sport would become brawnier, while its larger Santa Fe sibling would go bigger, adopting a name that buyers wouldn’t confuse for its little brother.

We’ve already seen much of this come to pass. First off, there’s now a subcompact Kona crossover to lure buyers into the brand. The Santa Fe Sport grows larger for the 2019 model year, ditching its name for “Santa Fe.” Meanwhile, the existing Santa Fe dons an “XL” to differentiate itself until a larger replacement arrives.

Is the name of that range-topping utility vehicle no longer a mystery?

According to Carscoops, the upcoming three-row crossover might carry the Palisade moniker, which would be in keeping with the brand’s American Southwest-themed utility vehicle naming scheme (Kona notwithstanding).

The source of this tidbit would appear to be a U.S. trademark application from Hyundai Motor America, dated March 23rd of this year. Hyundai clearly wants the name Palisade for automotive use.

Palisade immediately calls to mind great, imposing things. Cliffs, palace walls, but more specifically, an impressive three-mile-long butte that rises from Mesa Country, Colorado. It sounds regal and grand, and Hyundai certainly wants people to think of its upcoming vehicle in those terms.

Spy photos sent to us in late February show the vehicle undergoing winter testing. Naturally, we asked readers to place bets on its inevitable Southwestern name. The images show a fairly upridge crossover of generous dimensions. Despite the camo, there’s clear similarities between it and the design of the new Santa Fe — it’s bolder, better suited for American tastes, and there’s a big honkin’ grille up front. Seating for eight puts it a class above the five- or seven-seat Santa Fe.

Said to ride atop the platform used by the Kia Telluride (a concept almost certainly destined for production), the Palisade will likely boast some form of hybrid assist. Expect to see this vehicle unveiled during the next auto show circuit, with sales beginning in 2019.

[Images: Brian Williams/Spiedbilde]

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Steph Willems
Steph Willems

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  • Drzhivago138 Drzhivago138 on Apr 09, 2018

    What was wrong with reusing Veracruz?

  • Iamwho2k Iamwho2k on Apr 09, 2018

    I'm crushed! With the Kona I thought Hyundai was going to name its future SUVs after Hawaiian places. We're more southwest than the Southwest, after all!

  • Ravenuer I see lots of Nissans where I live, Long Island, NY. Mostly suvs.
  • ClipTheApex The latest iteration of the CRV is very handsome. Both CUVs have their mechanical and suspension challenges but in looking at interior & exterior design, I believe the CRV is much more tasteful. RAV4 seems a bit overwrought with way too many creases and bulges-- delivering a cohesive look. Just my opinion.
  • Jbltg The more time passes, the more BMW's resemble Honda. zzzz
  • VoGhost Doubling down on the sector that is shrinking (ICE). Typical Nissan.
  • Dwford I don't think price is the real issue. Plenty of people buy $40-50k gas vehicles every year. It's the functionality. People are worried about range and the ability to easily and quickly recharge. Also, if you want to buy an EV these days, you are mostly limited to midsize 5 passenger crossovers. How about some body style variety??
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