Determined to Look Cutting Edge, Toyota's Bringing Its Best Tech to CES

Matt Posky
by Matt Posky

Wanting to remind the world that it’s not as far behind in the race toward autonomy as some have claimed, the Toyota Research Institute intends to bring a Lexus LS 600hL equipped with its 3.0 autonomous research platform to CES next week. Toyota introduced the platform 2.0 last March — the first autonomous testing platform developed entirely by TRI.

Since then, the automaker has focused heavily on machine vision and machine learning, leaning on all the popular sensing equipment currently synonymous with autonomous technologies. As the system was designed specifically to improve over time, version 3.0 uses a Luminar LIDAR system with a 200-meter sensor range that covers a 360-degree perimeter of the vehicle. The testbed Lexus is also equipped with shorter-range sensors, which are placed low on all four sides of the vehicle and are meant to spot low-level and smaller objects.

“The message is, we’re moving at a very rapid pace, and we’re quickly developing,” Toyota spokesman Rick Bourgoise told Automotive News. “It’s not a matter of how long — it’s how quickly are we advancing our capabilities, technology and design.”

TRI says it expects an extremely limited production run to begin this spring at its Prototype Development Center near Ann Arbor, Michigan. “It’s intentionally low volume because of the pace at which we’re accelerating and rapidly advancing,” Bourgoise said. “It doesn’t make sense for us to make a large number of test vehicles when we know we’re quickly advancing.”

All units will begin their lives as stock Lexus LS models.

Platform 3.0 not only represents a leap forward in terms of bringing Toyota closer to rivals’ hardware, it also incorporates the units design more seamlessly. Gone is the massive sensor array you frequently see atop autonomous test vehicles, replaced by a comparatively sleek roof-rack.

“Automotive designers’ roles have been pivoting toward thinking deeper and greater on how to design and apply automated driving technology for drivers and passengers,” said Scott Roller, Senior Lead Designer at CALTY Design Research who worked on the project. “It’s exciting to integrate the components in harmony with the car’s design.”

[Images: Toyota Research Institute]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jeremiah Mckenna Jeremiah Mckenna on Jan 04, 2018

    I don't know why they need the Tron esque stickers on the sides of the doors and fenders. We get that there are a lot of electronic sensors on the car.

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    • Jeremiah Mckenna Jeremiah Mckenna on Jan 04, 2018

      @pheanix Stickers resembling a circuit board, edgy? By the way, have you seen the new Corolla, C-HR, Prius, Mirai and of course Camry? Pretty edgy.

  • Jalop1991 Jalop1991 on Jan 04, 2018

    Camper top by VW. And that last photo--that's right out of the final season of Knight Rider.

  • Theflyersfan I wonder how many people recalled these after watching EuroCrash. There's someone one street over that has a similar yellow one of these, and you can tell he loves that car. It was just a tough sell - too expensive, way too heavy, zero passenger space, limited cargo bed, but for a chunk of the population, looked awesome. This was always meant to be a one and done car. Hopefully some are still running 20 years from now so we have a "remember when?" moment with them.
  • Lorenzo A friend bought one of these new. Six months later he traded it in for a Chrysler PT Cruiser. He already had a 1998 Corvette, so I thought he just wanted more passenger space. It turned out someone broke into the SSR and stole $1500 of tools, without even breaking the lock. He figured nobody breaks into a PT Cruiser, but he had a custom trunk lock installed.
  • Jeff Not bad just oil changes and tire rotations. Most of the recalls on my Maverick have been fixed with programming. Did have to buy 1 new tire for my Maverick got a nail in the sidewall.
  • Carson D Some of my friends used to drive Tacomas. They bought them new about fifteen years ago, and they kept them for at least a decade. While it is true that they replaced their Tacomas with full-sized pickups that cost a fair amount of money, I don't think they'd have been Tacoma buyers in 2008 if a well-equipped 4x4 Tacoma cost the equivalent of $65K today. Call it a theory.
  • Eliyahu A fine sedan made even nicer with the turbo. Honda could take a lesson in seat comfort.
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