Range Rover Will Add a Fancy-pants 'Coupe' to Its Lineup

Matt Posky
by Matt Posky

Range Rover has announced it will introduce a new flagship model called the SV Coupé. Now, before you allow your head to come apart like a meat-filled piñata at the thought of Range Rover building a car, recall that upscale automakers have all agreed that literally anything can be considered a coupe now. The new Range Rover should have about as much in common with traditional coupes as Chevrolet’s K5 Blazer.

Limited to no more than 999 examples, the model pays tribute to Land Rover’s original two-door Range Rover for the company’s 70th birthday. The automaker promises unparalleled refinement on the inside and and elegant styling outside. It’s a vehicle for those of discerning tastes and a flush bank account — definitely not for plebeian society.

As the nomenclature of the brand makes it impossible not to sound like a bit of an imbecile when discussing it, you’ll have to bear with us for the following explanation. The SV Coupé will be based upon the Land Rover luxury sub-brand’s primer model, the Range Rover. More specifically, it will share some DNA with the Range Rover SVAutobiography — which, at $177,200, is Rover’s most expensive model.

So it’s a two-door premium SUV using the architecture of the Range Rover that is likely to borrow the 557-horsepower supercharged 5.0-liter V8 engine from the SV. Land Rover says the model will be produced at the SV Technical Centre in Ryton-on-Dunsmore in Warwickshire, UK, and will be the most expensive model in the brand’s 70-year history.

“The Range Rover SV Coupé is a highly compelling design with peerless refinement and uncompromised sophistication from its breathtaking exterior proportions to its sumptuous, beautifully appointed, interior,” said Gerry McGovern, Land Rover’s head of design. “This is a vehicle that will resonate on an emotional level.”

Thus far, the automaker was only willing to share a bird’s-eye view of the interior. However, the vehicle will make its official debut at the Geneva International Motor Show this March.

[Image: Jaguar Land Rover]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Maymar Maymar on Jan 24, 2018

    Considering Range Rover knows that it's the more utilitarian Classics that are fetching the real money for now (as evidenced by the one they used to promote their Reborn program), I almost wonder if there's any case to be made for a relatively stripper Range Rover at this point, or if really, anyone who'd buy that is just buying the stripper Discovery (that we also don't get).

  • Heino Heino on Jan 24, 2018

    JLR will make you sign an agreement to not use plebeian rifles such a Winchester and insist you use Holland & Holland ones for shooting pheasants and peasants.

  • Syke Kinda liked the '57, hated the '58. Then again, I hated the entire '58 GM line except for the Chevrolet. Which I liked better than the '57's. Still remember dad's '58 Impala hardtop, in the silver blue that was used as the main advertising color.
  • Dartdude The bottom line is that in the new America coming the elites don't want you and me to own cars. They are going to make building cars so expensive that the will only be for the very rich and connected. You will eat bugs and ride the bus and live in a 500sq-ft. apartment and like it. HUD wants to quit giving federal for any development for single family homes and don't be surprised that FHA aren't going to give loans for single family homes in the very near future.
  • Ravenuer The rear view of the Eldo coupe makes it look fat!
  • FreedMike This is before Cadillac styling went full scale nutty...and not particularly attractive, in my opinion.
  • JTiberius1701 Middle of April here in NE Ohio. And that can still be shaky. Also on my Fiesta ST, I use Michelin Pilot Sport A/S tires for the winter and Bridgestone Potenza for my summer tires. No issues at all.
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