China's Lynk & Co May Get Help From Volvo in Its Westward March

Matt Posky
by Matt Posky

Fresh-faced automotive brand Lynk & CO began selling its first vehicle in China about two months ago. But it has bigger aspirations than procuring a place in Asia’s largest market — it wants to achieve global domination through westerly expansion and is now preparing to take its first steps.

While the goal seems unrealistic for a fledgeling automaker producing only one model, the brand has friends in high places. Volvo Cars, which is also owned by Geely Automotive, may be tapped to assist Lynk in Europe by offering its factory in Belgium and opening up its servicing infrastructure. If so, that would set a precedent for a Volvo-based support network that could eventually extend to North America.

Since Lynk & Co’s upmarket SUV uses the same Compact Modular Architecture as Volvo’s XC40, chief executive Hakan Samuelsson said the Swedish company was seriously considering lending a helping hand. Having a European factory would give Lynk credibility on the global market, but it would also reinforce its image in China — a country with a consumer-base that strongly associates high-end automobiles with Western influence.

“If and when they decide to go global, to Europe, possibly the U.S., we can of course make that entry more credible,” Samuelsson told Bloomberg in an interview.

The Swedish company doesn’t really have much to gain by refusing to help. Volvo Cars owns a 30 percent stake in Lynk & Co, while Geely Automobile Holdings holds the majority share at 50 percent. The remaining shares are with Zhejiang Haoqing Automobile Manufacturing, a firm controlled by Zhejiang Geely. Volvo’s XC40 also already shares a production line with Lynk’s 01 SUV in China.

Regardless of where the models are built, Geely has already stated its intentions to start selling cars outside of China in 2019. The plan is to begin in Europe before moving on to North America. The obvious candidate for both regions are the $25,000 Lynk & Co compact sport utility vehicle.

As Geely explores the feasibility of building Lynk-branded vehicles in Europe, Volvo seems ready. “We would of course have interest [in] doing that,” Samuelsson said.

[Image: Lynk & Co]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
 6 comments
  • Syke Syke on Jan 25, 2018

    I still want to see them try to sell a car with that name on the hood. I should think Ford has a competent enough legal department to put a stop to that.

    • See 4 previous
    • Tekdemon Tekdemon on Jan 26, 2018

      They're already in court from what I understand, but in markets where Lincoln isn't sold it's probably a tougher argument.

  • FreedMike Off topic, but folks, this site is not working well for me from a technical standpoint, and it doesn't matter if I'm using my phone, or my computer (on two different browsers). It locks up and makes it impossible to type anything in after a certain point. Anyone else having these issues?
  • Syke Kinda liked the '57, hated the '58. Then again, I hated the entire '58 GM line except for the Chevrolet. Which I liked better than the '57's. Still remember dad's '58 Impala hardtop, in the silver blue that was used as the main advertising color.
  • Dartdude The bottom line is that in the new America coming the elites don't want you and me to own cars. They are going to make building cars so expensive that the will only be for the very rich and connected. You will eat bugs and ride the bus and live in a 500sq-ft. apartment and like it. HUD wants to quit giving federal for any development for single family homes and don't be surprised that FHA aren't going to give loans for single family homes in the very near future.
  • Ravenuer The rear view of the Eldo coupe makes it look fat!
  • FreedMike This is before Cadillac styling went full scale nutty...and not particularly attractive, in my opinion.
Next