The Dream of the '70s Is Alive… In Minnesota

Steph Willems
by Steph Willems
the dream of the 70s is alive 8230 in minnesota

The Wikipedia page for Wells, Minnesota, tells us it’s the birthplace of Secret Service agent Larry Buendorf, best known for collaring Lynette “Squeaky” Fromme before the unhinged former Manson Family member could get the sights of her Colt 1911 on President Gerald Ford.

What the page doesn’t tell you is that the ’70s are back, baby, but only if you live (or take a trip to) Wells, Minnesota. The requirement for this time travel? Ownership — or the purchase — of a late-model Chevrolet Silverado.

It seems Blake Greenfield Chevrolet Buick has a hit on its hands. Thanks to GM Authority, we know that this GM dealer, located south-southwest of Minneapolis, has resurrected the best paint job ever applied to a Chevy pickup, applying it to a 2014 Silverado 1500 Double Cab it had sitting on the lot. As dealers are wont to do, the truck’s image found its way onto the dealer’s Facebook page.

A surge of interest (and memories) followed. The paint job, initially intended as a custom one-off, is now on offer thanks to the “overwhelming nationwide interest,” according to the dealer. It’s a paint job everyone will remember. Applied to the C/K series in the 1970s and 80s, the two-tone job accentuated the pickup’s full-length, ruler-flat character line, with the broad section of lighter or darker paint terminating between the front wheel arch and the headlights. Some models came with a hood and cab in the same color.

The Wells version replicates the earlier models’ paint borders with silver and dark gold striping. The white paint and trim carries around the back of the truck, with custom “Chevrolet” lettering on the tailgate. (It isn’t known whether the truck contains a 40-channel CB).

Another bit of retro flair, which may have readers either rolling their eyes or reaching for their wallets, is the addition of “Cheyenne Super 10” and “Big 10” badging, fore and aft. Cheyenne Super was a higher trim line at the time, while Big 10 denoted an option code that increased the truck’s gross vehicle weight rating over that of a stock C10. It was, essentially, a “heavy half-ton.”

Owner Blake Greenfield, who describes his dealer as “very small,” claims to be “shocked and extremely flattered” by the public’s interest in a paint scheme long abandoned by GM. Yesterday, the decision was made to begin taking orders to customize trucks.

“Customers can bring in their current trucks to have them customized or buy a used or new truck from one of our dealerships and work with us to customize it,” the dealer said on its Facebook page. “We are currently working on a price guide for prospective customers.”

[Images: Blake Greenfield Chevrolet Buick/ Facebook]

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  • Flipper35 Flipper35 on Dec 08, 2017

    Yes, it bothered me even back then.

  • WildcatMatt WildcatMatt on Dec 28, 2017

    Agreed that there may be ways to tweak the paint to better fit the vehicle's shape, but generally this is the first time I've thought this truck looked attractive.

  • Dukeisduke I still think the name Bzzzzzzzzzzt! would have been better.
  • Dukeisduke I subscribed to both Road & Track and Car and Driver for over 25 years, but it's been close to 20 years since I dropped both. I tried their digital versions with their reader software (can't remember the name now), but it wasn't the same. I let it lapse after a year.From what I've seen of R&T's print version, it's turned into more of a lifestyle thing like The Robb Report. I haven't seen an issue of C/D in a while.I enjoyed both magazines a lot when I was subscribing. R&T for the road tests (especially the April Fools road tests), used car reviews, historical articles, and columns like Peter Egan's Side Glances and Dennis Simanitis's Technical Correspondence. And C/D for the road tests and pithy commentary, and columns like Gordon Baxter's, and Jean Shepherd's (that goes way back to the early '70s).
  • Steve Biro It takes very clever or amusing content for me to sit through a video vehicle review. And most do not include that.Tim, you wrote :"Niche titles aren't dying because of a lack of interest from enthusiasts, but because of broader changes in the economics of media, at least in this author's opinion."You're right about the broader changes in economics. But the truth is that there IS a lack of interest from enthusiasts. Part of it is demographics. Young people coming up are generally not car and truck fans. That doesn't mean there are no young enthusiasts but the numbers are much smaller. And even those who consider themselves enthusiasts seem to have mixed feelings. Just take a look at Jalopnik.And then we come to the real problem: The vast majority of new vehicles coming out today are not interesting to enthusiasts, are not fun to drive and/or are just not affordable.You can argue that EVs are technically interesting and should create enthusiasm. But the truth is they are not fun to drive, don't work well enough yet for most people and are very expensive.EVs on the race track? Have you ever been to a Formula E race? Please.And even if we set EVs aside, the electronic nannies that are being forced on us pretty much preclude a satisfying driving experience in any brand-new vehicle, regardless of propulsion system. Sure, many consumers who view cars as transportation appliances may welcome this technology. But they are not enthusiasts. I don't know about you, but I and most car fans I know don't want smart phones on wheels.There is simply not that much of interest to write about. Car and Driver and Road & Track are dipping deeper into nostalgia and their archives as a result. R&T is big on sponsoring road trips for enthusiasts - which is a great idea. But only people with money to burn need apply.And then there is the problem of quality in automotive writing. As more experienced people are let go and more money is cut from publications, the quality and length of pieces keeps going down, leading to the inevitable self-fulfilling prophecy.Even the output on this site is sharply reduced from its peak. And the number of responses to posts seems a small fraction of what it used to be. This is my first comment since the site was recently relaunched. I don't expect to be making many in the future.Frankly Tim - and it gives me no pleasure to write this - but your post makes me feel as though the people running this site have run out of ideas and TTAC's days may be numbered.Cutbacks in automotive journalism are upsetting. But, until there is something exciting and fun to write about, they are going to continue. Perhaps automotive enthusiasm really was a 20th century phenomenon..
  • THX1136 I think that the good ole interwebs is at least partially to blame. When folks can get content for free, what is the motivation to pay to read? I'm guilty of this big time. Gotta pay to read!? Forget it! I'll go somewhere else or do without. And since a majority of folks have that portable PC disguised as a phone in their pocket, no need for print. The amount of info easily available is the other factor the web brings to bear. It's perhaps harder now to stand out. Standing out is necessary to continued success.In an industry I've been interested (and participated) in, the one magazine (Mix) I subscribed to has become a shadow of it's former self (200 pgs now down to 75). I like print for the reasons mentioned by another earlier. I can 'access' it in a non-linear fashion and it's easily portable for me. (Don't own a smarty pants phone and don't plan to at the moment.)I would agree with others: useful comparison reviews, unique content not easily available other places, occasional ringers (Baruth, Sajeev, et al) - it would be attractive to me anyway. I enjoy Corey, Matt and Murilee and hope they continue to contribute here.
  • Daniel J I wish auto journos would do more comparisons. They do some but many are just from notes from a previous review compared to a new review. I see where journos go out to a location and test drive and review a vehicle on location but that does absolutely nothing for me without any comparison to similar cars. I also wish more journos spent more time on seat comfort. I guess that doesn't matter much when many journos seem to be smaller folks where comfort isn't as important. Ergonomics are usually just glossed over unless there is something very specific about the ergonomics that tick the journo off. I honestly get more from most youtube reviews than I ever do about reviews written on a page.