Subaru Announces $140 Million Investment to Ensure Ascent Production

Matt Posky
by Matt Posky

Subaru says it will invest $140 million into its production facility in Lafayette, Indiana, to ensure assembly of the 2019 Ascent goes off without a hitch. The cash will go toward helping the automaker meet the growing demand for SUVs in North America and provide 200 additional jobs for the region.

Subaru of Indiana Automotive (SIA) currently produces the Impreza, Legacy, and Outback. But it’s scheduled to add the Ascent early next year. The investment covers a factory expansion, new equipment, and tooling to support higher production volume.

According to Inside Indiana Business, the state’s economic development group has confirmed it will provide up to $500,000 in training grants due to SIA’s job creation efforts. The city of Lafayette is also supporting the expansion, with Mayor Tony Roswarski stating that the facility has shown itself to be an employer that “offers jobs that can translate to lifetime careers.”

Almost $1.5 billion has been invested into the plant over the past five years. With the inclusion of the new hires, Subaru of Indiana Automotive will have around 5,800 full-time employees. The automaker expects the factory to assemble around 364,000 vehicles for this year and forecasts annual output to reach roughly 400,000 units once Ascent production is at full steam in 2018.

[Image: Subaru]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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 16 comments
  • Jalop1991 Jalop1991 on Dec 01, 2017

    Is it me, or do ALL of these things look exactly alike? It's almost like you could build the same car, change the grille and the headlights and the taillights, and spread them among different car lots.

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    • JohnTaurus JohnTaurus on Dec 03, 2017

      @TrailerTrash I'm not saying I can't tell them apart. I'm saying someone who isn't familiar with them would surmise that most cars of a given era "all look the same". If you break it down to individual styling elements, yes, a Cornet and a Galaxy and an Impala all share a lot. No, they aren't copies of each other by any means. Neither are the Pilot, Ascent, Explorer, Traverse, etc. They do all seem to share a lot of characteristics, though, despite each one having a family resemblance to their maker's other products.

  • Jeff S Jeff S on Dec 02, 2017

    I am waiting for the generic version of the crossover sold at Walmart under the Faded Glory label. How about an Amazon Prime version. Of course both of these will proudly bear the "Hecho en China" label.

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