Volume Booster: Toyota's RAV4 Hybrid Gets a Price Haircut

Steph Willems
by Steph Willems
volume booster toyotas rav4 hybrid gets a price haircut

Even though it represents a small slice of the model’s overall volume, Toyota owes a lot to the hybrid version of its top-selling RAV4 compact crossover. Without it, the RAV4 CarsDirect, Toyota is adding an LE trim to the RAV4 Hybrid, bolstering a lineup that, as of now, only starts at XLE. SE and Limited hybrid trims are also available. By deleting some content, the entry price of the RAV4 Hybrid drops $1,895, placing the LE at $28,130 including destination.

If you’re keeping track, this means the hybrid LE adds just $1,325 to the price of an all-wheel-drive, gas-powered LE (using 2017 pricing). While the stock RAV4 makes do with a 2.5-liter four-cylinder and six-speed automatic, the hybrid variant ditches that powertrain for an Atkinson Cycle engine and continuously variable automatic, coupled to two electric motors. This combination promises 34 miles per gallon in the city, and 32 mpg combined.

Despite falling below the XLE, Toyota’s newest hybrid RAV4 won’t be a stripper. Standard features include heated exterior mirrors, roof rails, dual-zone automatic climate control, a 4.2-inch instrument cluster display, three driving modes, and the company’s Smart Key System.

As we saw with the RAV4 Adventure, a slightly butched-up crossover inserted into the lineup for 2018, Toyota’s on an all-out quest to squeeze as many sales from its RAV4 as possible. That goal also means price cuts nearly across the board. In early summer of this year, Toyota shaved $500 from the MSRP of a gasoline LE, $1,350 from the XLE, $1,195 from the SE, and $995 from the Limited. At the same time, Nissan was adding standard content to its Rogue lineup.

Some 352,154 RAV4s found new homes in 2016, making it the model’s best U.S. sales year ever. So far this year, it’s on track to beat last year’s tally. The RAV4 saw a boffo summer in the United States, with July sales up 31 percent, year-over-year, and August and September tallies rising 30 percent and 44 percent, respectively.

[Image: Toyota]

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  • El scotto El scotto on Oct 31, 2017

    What happened to the gentleman who used to post Manheim/ADESA prices? What they sell for is what they're worth.

    • NormSV650 NormSV650 on Nov 01, 2017

      Unless you have a license you are not buying at auction unless you have a friend or during an open house. So those prices are moot.

  • Knp447 Knp447 on Oct 31, 2017

    I own a 2016 Rav4 Hybrid XLE. I bought it new. I hope the navigation and screen interaction and applications have been upgraded. The speakers are not that great either. I personally average about 25 mpg because the distance I drive to work does not really charge or engage the electric battery. I just leased a new Challenger. The price for the Challenger is less and the extras and speakers are much better. I realize they are 2 different styles of automobiles,but I did not realize how much was missing in my Rav.The Challenger has heated seats and heated steering wheel. My Rav4 is still a bit stiff on turns but it rides well.

  • Wjtinfwb How does the ICE mid-engine C8 platform work for... anything else? A sedan? SUV? With a mid engine configuration? A mid-engine SUV will have to be Suburban sized to offer the utility of a CRV. GM should dust off the Omega platform designed for the Cadillac CT6 for an SUV/Sedan offering with exceptional handling, Rear or AWD capability and acceptable space utilization. They also need to focus on interior fit & finish, trim choices and high quality final engineering and assembly. What GM doesn't need is another half-baked product with a storied and prestigious badge on the decklid and a premium price on the Monroney. No more Cimarron's, Allante's or X-cars needed to tarnish the reputation of Corvette.
  • InCogKneeToe BUILD It and they will come.By Build It, I mean a Vehicle that the Customer Wants and it works for them. It could be called Chevette for all that that matters. The Mach E's success isn't because it totes the Mustang on it.Just build what people want, the next Caravan/Taurus/Beetle/Maverick (truck).
  • YellowDuck Wait...how do you make a mid-engine crossover? Or even a 4-door coupe? Me not get.
  • 28-Cars-Later Thanks Corey. The head stud job on NOrthSTAR-T was $3K *years ago* as it involves an engine pull so rear wheel arch rust in and of itself isn't a show stopper. I'll be sure to check out the trunk as it may start to add up on deferred maintenance. Supposedly this was garaged so the underneath the rockers etc. should be decent but if those are shot its not gonna work.
  • Mark 2016 Hyundai Sonata Hybrid, G4NG engine with connecting rod bearing issues. Engine needs to be replaced, but Hyundai is denying warranty claim. I have all maintenance records from mile zero. It has been in Hyundai Service department 5 time in 4 months. They added the knock sensor and software update to let you know the engine is about to blow up. They kicked the can down the road doing patch work until the car was past the 120k extended extended warranty. I have that documentation too. So how can I join the class action law suit or find a Lawyer that handles these types of issues?